Iyini I-Corporate Innovation: eminye imibono yokuyisebenzisa kangcono

Kunezinkulumo eziningi mayelana nokuqanjwa kabusha kwezinkampani, futhi ngokuvamile leli gama libhekisela kukho konke okusha nokuguquguqukayo.

Uphawu oluphawulekayo lokuqanjwa kabusha kwebhizinisi ukuzimisela ukuvuleleka emibonweni emisha, eyenza ngcono futhi iguqule indlela esenza ngayo izinto.

Isici esibalulekile somuntu ukuthi siyizidalwa zomkhuba ngakho-ke kungokwemvelo ngathi ukwenqaba ukuguquka. Izinhlangano zikwenyanya kakhulu ukushintsha, zivame ukuzama ukuguqula indlela yokuziphatha lapho sekwephuze kakhulu. Ngokuvamile, inkampani inama-alibi ambalwa okuqinisekisa isimo sayo, okuhlanganisa: 'Sinesabelo semakethe', 'Sikhulu kakhulu ukuthi singashintsha', 'Ushintsho luzothinta intengo yesabelo', noma 'Singabaholi'. I-Kodak, Blockbuster kanye neBorders ezinye zezibonelo zezinkampani ezimelana noshintsho.

Kuyindida ukuthi imboni yezobuchwepheshe kanye nabantu abasebenza lapho baphakathi kwabakulangazelele kakhulu ukushintsha. Yize ku-Information Technology, kunezizathu eziningi ezingavimba okusha: ukusebenza komhlinzeki, i-hardware ephathelene, ukuvimba ukuncintisana, izinkinga ezingaphakama uma kusetshenziswa ubuchwepheshe "obungasekelwa".

Kusukela kokuhlangenwe nakho kwami, abaklami be-IT bavame ukuphoqeleka ukuthi basebenzise ubuchwepheshe obuthile, noma ngabe izixazululo ezingcono, ezingabizi kakhulu nezintsha zikhona.

Abanye banomuzwa wokuthi badinga ukusekela ubuchwepheshe obudala futhi bavikele impahla yabo yolwazi nolwazi, ukuze nje babe nokuzethemba okukhulu ekugcineni imisebenzi yabo.

Inkinga "ukuqamba amanga". Ukuthi othile uthenga uhlobo olusha lobuchwepheshe obufanayo akusho ukuthi usungumbumbulu. Kuhlale kubalulekile ukubuza imibuzo embalwa elula lapho umphakeli ekhuluma ngomkhiqizo omusha - "Izongisiza kanjani ukunciphisa izindleko, ukunciphisa ubunzima kanye nokwenza ngcono ukusebenza, ukutholakala nokwethembeka?" Ingabe ukumiselela nje noma kuzosiza ukuguqula ibhizinisi lami? Futhi ekugcineni, ngabe ukukhethwa komkhiqizo kuyayichaza indlela owasungula ngayo?

Ngokuvamile, abathengisi bemikhiqizo engashintshile bavimbela ukusungulwa ukuze bagcine umgomo wabo oyinhloko ngokugcina amakhasimende evaleleke emikhiqizweni yobunikazi.

Kule nkundla, akusibo abanamandla kakhulu abasindayo, kepha kunalokho abantu abavulekele ukushintsha futhi bazivumelanise nezidingo zabo kanye nendawo abasebenza kuyo.

Ngakho-ke into esemqoka ukugcina ingqondo ivulekile njalo, uphenye njalo ngezindlela ezintsha zokwenza izinto ezijwayelekile, uzithuthukise kuzo zonke izindlela zokubuka. Uma ubona ubuchwepheshe obusha futhi uzizwa ukuthi buzokusiza wena nenhlangano yakho, zama, zama bese uzama. Lapho usunokholo emisha, ungaqhubeka futhi ukujabulele.

Ukuqamba akukhona nje ngezinzuzo zezezimali, kepha njengenhloso eyinhloko ukuthola inzuzo yokuncintisana.

Kuyini ukusungulwa kwebhizinisi? 

Ukuqamba okusha kwebhizinisi yilapho izinkampani zisebenzisa izinqubo ezintsha, imibono, izinsizakalo noma imikhiqizo ngenhloso yokukhulisa inzuzo. Kungase kusho ukwethulwa kwemikhiqizo noma amasevisi athuthukisiwe, okwenza inqubo ekhona isebenze kahle, noma ukuxazulula inkinga yebhizinisi yamanje. Ukugxila kwebhizinisi ekuhlanganiseni imibono, ukucabanga kwedizayini, noma ukusetha ilebhu yokuqamba izinto ezintsha kungaqhuba ubuhlakani bebhizinisi. Isici esibalulekile sokuqamba okusha ukuthi kungenisa imali yenkampani. 

Yini engekho emisha yezinkampani

Ukuqamba okusha sekuphenduke isihloko esishisayo kangangokuthi incazelo yakhona yangempela ivame ukulahleka emsindweni. Nakuba abanye beyisebenzisa njengegama elivamile lokusebenzisa nje ubuchwepheshe bamuva noma ukwenza izinguquko ngenxa yoshintsho, i- defiIncazelo “yokusungula izinto ezintsha” ikhawulelwe ezinguqukweni zebhizinisi eliwumgogodla lenhlangano eliholela ekukhuleni. 

Kungani ukusungulwa kwebhizinisi kubalulekile?

I-Innovation inikeza izinkampani izinzuzo ezine eziyinhloko: 

1. Lindela iziphazamiso ezingase zibe khona: Uma kwenziwa kahle, ukusungulwa kwebhizinisi kubheka ukuthi imakethe iya kuphi ngenxa yeziphazamiso ezingaba khona noma ukushintsha izimfuno zabathengi. Izinkampani zisebenzisa lolu lwazi ukwenza izinguquko zamasu kanye nokukhuthaza abasebenzi bangaphakathi ukuthi babe ngamabhizinisi. Lezo zinguquko zingase zihlanganise ukudala umkhiqizo noma isevisi efana naleyo eyenziwa yiziqalo ezintsha, ukuthenga kwabanye embonini, noma ukusebenzisana nabasanda kungena (okubizwa ngokuthi imodeli "yokuthenga, ukwakha, uzakwethu").
2. Ukusebenza kahle okukhulu: Okuningi kokuqanjwa kabusha kwebhizinisi kwenzeka ngokwenza izinqubo zebhizinisi ezikhona zingabizi kakhulu, kudle isikhathi esincane ukuqeda, futhi zizinze. Lezi zinguquko zonga isikhathi futhi zenza kube lula ngenhlangano ukuzivumelanisa nezinguquko zemboni ngobuchule, okuvikela ekuguquguqukeni nobungozi. 
3. Ukukhangwa nokugcinwa kwethalente: Namuhla kunanini ngaphambili, abasebenzi, ikakhulukazi izinkulungwane zeminyaka kanye ne-Generation Z, bafuna ukusebenzela izinkampani ezihamba ngokushesha, eziqhutshwa umgomo abakholelwa ukuthi zinekusasa eliqhakazile. 
4. Umbono womkhiqizo: Abathengi bazimisele kakhulu ukuthenga ezinkampanini abazibona njengezinobuhlakani futhi eziqaphela umphakathi. 

Ercole Palmeri