I-Ecommerce e-Italy ku-+27% ngokombiko omusha kaCasaleggio Associati

Kwethulwa umbiko wonyaka we-Casaleggio Associati mayelana ne-Ecommerce e-Italy.

Umbiko onesihloko esithi “AI-Commerce: the frontiers of Ecommerce with Artificial Intelligence”.

Idatha ehlobene nokuthengiswa kwe-inthanethi ngo-2023 irekhoda ukukhula kwenzuzo engama-27,14% ngesamba sama-euro ayizigidi eziyizinkulungwane ezingama-80,5 kanti i-AI ithembisa izinguquko ezintsha.

Isikhathi sokufunda esilinganiselwe: 4 imizuzu

Uhlelo lwe-18 locwaningo

Manje kuhlelo lwayo lwe-18, ucwaningo olwenziwa yiCasaleggio Associati luhlaziye idatha ehlobene nokuthengiswa kwe-inthanethi ngo-2023 okuqophe ukukhula kwenzuzo engama-27,14% ngesamba sama-euro ayizigidi eziyizinkulungwane ezingama-80,5. Nokho, umehluko wawuqinile phakathi kwemikhakha. Umkhakha Wezimakethe uqophe ukukhula okukhulu kakhulu (+55%) walandelwa Wezokuvakasha Nezokuvakasha (+42%), kanye Nezilwane (+37%). Kodwa-ke, kunezimakethe ezibhekane nenkinga yomnotho njengomkhakha we-Electronics owehle ngo -3,5% kanye neJewellery and Watches elahlekelwe ngokwezicucu ezithengisiwe (-4%) ngenkathi izuza ngokwenzuzo. (+2%) kuphela ngenxa yokwenyuka kwamanani. Ngokungafani nonyaka odlule, lapho ukwehla kwamandla emali kunomthelela engxenyeni yokukhula, ukukhuphuka kwentengo okumaphakathi emkhakheni we-Ecommerce ngo-2023 bekungama-6,16%, okushiya ukukhula kwevolumu okungu-20,98%.

Isibikezelo sika-2024

U-2024 kuzoba unyaka we-AI-Commerce: “I-Ecommerce yesikhathi esizayo ingase ingasadingi amakhasimende ukuthi aseshe imikhiqizo yamasayithi ahlukahlukene, kodwa ukuze achaze izidingo zawo kumenzeli wabo we-AI ozonakekela okunye. Uguquko olusha lwe-e-commerce.”, kuchaza umongameli we-CA Davide Casaleggio.

Iqhaza Lobuhlakani Obungenziwa

Izingxenye ezimbili kwezintathu zabathengisi (67%) zithi i-AI izoba nomthelela omkhulu ekuhwebeni kwe-inthanethi ekupheleni konyaka, kanti owesithathu uthi uguquko seluqalile. Imibono emisha yokuqala elethwa yiukuhlakanipha okungekhona okwangempela namuhla zimayelana nokusebenza kahle kwezinqubo zebhizinisi ezifana nokudalwa nokuphathwa kokuqukethwe nezithombe zomkhiqizo kanye nokuzenzakalela kwemisebenzi yokukhangisa.

Izinkampani ezihlanganise i-AI ezinqubweni zazo ziye zayamukela ukuze kudalwe okuqukethwe kanye nezithombe (kumaphesenti angu-24 alabo okwaxoxwa nabo), ukuhlaziywa kwedatha nokubikezela (16%), ukuzenzekelayo kwemisebenzi yokukhangisa ( 14%) nezinye izinqubo ( 13%). Ku-13%, i-AI isivele isetshenziselwa ukuphathwa kokunakekelwa kwamakhasimende kanye no-10% ukwenza uhambo lwamakhasimende lube ngokwakho (10%). Okokugcina, u-9% walabo okwaxoxwa nabo bayayisebenzisela ukuklama imikhiqizo emisha. Phakathi kwemisebenzi yokumaketha, imisebenzi ye-SEM (Search Engine Marketing) iyaqhubeka nokuheha iningi lokutshalwa kwezimali (38%), endaweni yesibili ngo-18% imisebenzi ye-SEO (Search Engine Optimization), endaweni yesithathu i-Email Marketing ngo-12%.

Iqhaza Lezokuxhumana

Phakathi kwezinkundla zokuxhumana ezithathwa njengezisebenza kakhulu, i-Instagram isiphinde yaba kuqala ngama-38% wezintandokazi, kulandele Facebook (29%) e Whatsapp (24%). Kumele kuqashelwe ukuthi iTop 3 yakhiwe yizinkampani zonke ezingaphansi kweMeta group. Umcimbi wokwethulwa kombiko omusha e-Swiss Chamber e-Milan ne-InPost njengozakwethu Omkhulu udayiswe ngenani elikhulu lezinkampani ezibambe iqhaza.

USara Barni (iNhloko ye-Ecommerce ku-Family Nation) uphinde wagcizelela ukubaluleka koku kusimama mayelana ne-e-commerce kanye nokuthi ingathuthukiswa kanjani ngezinhlelo zokupha, uMarco Tiso (Umqondisi Ophethe Ku-inthanethi wakwaSisal) ubonise ukuthi kungenzeka kanjani namuhla ukubona umthelela obalulekile wobuhlakani bokwenziwa obusetshenziswa emabhizinisini futhi ekugcineni uDaniel Manca (iPhini Lomqondisi we Corriere della Sera) kanye noDavide Casaleggio babheka ushintsho oluqhubekayo, amathemba obuhlakani bokwenziwa kanye nesidingo sokuphatha ubunikazi bedatha yenkampani. Kungenzeka ukulanda ucwaningo oluphelele "i-Ecommerce Italia 2024" ngesi-Italian nangesiNgisi esizeni:
https://www.ecommerceitalia.info/evento2024

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