Ungakhulisa kanjani ukuthengisa kwe-e-commerce yakho, isu elisebenzayo

Udale isitolo sakho esiku-inthanethi, utshale imali eningi futhi wasebenza kanzima ukuyakha. Udale ukukhushulwa, uthengise imikhiqizo nezinsizakalo nge-e-commerce yakho okwesikhashana, kodwa kube nemiphumela embalwa noma engenayo.

Ake sibheke ukuthi ungakhulisa kanjani ukuthengisa kwakho nge-e-commerce, ngizokukhombisa ukuthi ungazi kanjani izinkinga ezijwayelekile ezikuvimbela ekutholeni okuningi. Futhi, okubaluleke kakhulu, ukuthi ungazisebenzisa kanjani izixazululo ezisebenzayo zokufeza imiphumela emihle, ngenxa yokuthengisa okusuka kumthamo wokusesha we-organic search engine.

Inkinga n.1: ubuyekeza amagama akho angukhiye ngokwanele

Cishe usuvele uyazi ukubaluleka kwamagama asemqoka, ukuzibeka ezikhundleni eziphezulu zezinjini zokucinga, nokukhulisa ithrafikhi egcwele ezitolo zakho ze-e-commerce. Konke, kusuka kumathegi wesihloko kuya encazelweni yomkhiqizo, kubalulekile ukwandisa zonke izingxenye ze-SEO zamakhasi akho:

Isihloko Somaki

Isihloko se-tag sicacisa igama lekhasi lewebhu ngefomethi ye-HTML. Uma isihloko seteki singasebenzisi i igama lomkhiqizo, lo amagama ayisihluthulelo o modifiers, izivakashi mhlawumbe zizolishaya ikhasi. I modifiers kungamagama umsebenzisi angathayipha ukucacisa umongo wawo wokusesha.

Amagama agqamile afana:

• ukucaphuna
• Izibuyekezo
• Eshibhile
• ukudayiswa
• lula
• Isaphulelo se-30%

Ngakho-ke, uma isihloko sakho sethegi sithi "isiginci zakudala", sincoma ukungeza abashintshi abanjengo ezishibhile, Migliore, Isaphulelo se-10% o ngokwezifiso yemibuzo yokusesha efana I-chiatarra enhle kakhulu ye-classic eshibhile o Gitar ekhethekile on.

Thuthukisa isihloko samakhasi akho, ukuthuthukisa ithrafikhi esayithini yakho futhi ukhulise ukuthengisa kwakho kwe-e-commerce.

Incazelo ye-Meta

Incazelo ye-meta imane ichaze ikhasi nesitolo se-e-commerce, noma iwebhusayithi yakho ngemininingwane eminingi. Kungumqondo omuhle ukucubungula izinguquko osusebenzise isihloko sakho sethegi lapha.

Zama ukufunda izincazelo zesibonelo esifanayo, futhi uzoqaphela ukuthi izincazelo zithuthukisa isihloko kangcono:

Qaphela ukuthi incazelo ye-meta imheha kanjani umsebenzisi ngamagama asemqoka njenge:

• i-migliori
• bayaqiniseka
• brand odumile
• isiginci esihle kakhulu
• ephelele

Lokhu yilokho ofuna ukukhiqiza, inani eliphakeme lokuchofoza: incazelo elula kodwa ephumelelayo yomkhiqizo wakho nezinsizakalo ozihlinzekayo. Khumbula ukuthi manje unezinkulungwane zamagama ongadlala nawo, ukuthuthukisa ithrafikhi yesayithi lakho, nokukhulisa ukuthengisa kwakho kwe-e-commerce.

I-Alt Tags

Ake sibheke lesi sithombe esilandelayo:

ingxenye ethi "alt = Camp 2011 logo" ibizwa ngokuthi ithegi ye-alt. Iniketa lokunye okubhaliwe esithombeni futhi ichaza isithombe. Ifinyelela phezulu kumiphumela yenjini yokusesha njengoba abakhandi benjini bokusesha, njengeGooglebot, behluleka ukuhumusha izithombe. Ngemuva kwalokho, bahumusha umbhalo we-alt ohambisana nezithombe.

Futhi, uyazi ukuthi Izithombe zeGoogle? Leli thuluzi lisetshenziswa kabanzi, futhi uma ungafaki omaki bezithombe ezithombeni, kwenzeka ukuthi isithombe asihlukaniswa Izithombe ze-Google. Lokhu kusho ukuthobana okuncane kuwebhusayithi yakho. Manje usuyazi enye indlela yokuthuthukisa ithrafikhi futhi wandise ukuthengisa kwakho kwe-e-commerce.

Manje njengoba sesazi ukuthi kubaluleke kangakanani ama-tag tag, ake sibheke ukuthi singabhala kanjani:

Thatha isithombe esilandelayo:

Yini kungaba i-ald ethegi efanelekile yalesi sithombe?

Isibonelo: i-alt = isikibha esimnyama, icashile kakhulu.

noma, i-alt = isikibha esimnyama, izikipa zabesifazane, isikipa esimnyama se-V-neck, T-shirt emnyama ye-v-entambo, isikipa somuntu esimnyama se-V

Amagama amaningi asemqoka, okusho ukugcwalisa amagama angukhiye, ogaxekile ezinjini zokucinga, ngakho akukuhle.

Okuhle kungaba yindlela ephakathi: i-alt = T -hembe labesifazane eline-v-neckline emnyama

Le thegi ye-alt ifaka wonke amagama angukhiye wesithombe.

Isimo n.1: Bhala okuqukethwe okufakiwe

Amakhasi anokuqukethwe okude azoba nesikhundla esingcono ku-Google kunamakhasi aqukethe amazwi angaphansi kwamagama we-1.500. Igrafu ongayithola quicksprout ikufakazela

Le grafu ikhombisa isikhundla ngasinye se-google SERP, ubude obumaphakathi (ngamagama) bokuthunyelwe okushicilelwe emakhasini ezinga. Uma okuqukethwe kwakho kukude, kungenzeka ukuthi iwebhusayithi engaphandle ixhunyaniswe ne-athikili yakho, yingakho. Kukhula inani lamagama aqukethwe ekhasini, kukhulu amathuba okwabelana nomphakathi, ngakho-ke kukhulu amathuba okuba usezingeni.

Eqinisweni, olunye ucwaningo olwenziwe yi-quicksprout, luveze ukuxhumana phakathi "kokuqukethwe kwamafomu amade nama-tweets" no- "Ngiyayithanda i-Facebook":

Ngamafuphi, utshala isikhathi sokubhala okuqukethwe okungaguquki, imininingwane nezincazelo zomkhiqizo, nezinsizakalo ezinikezwa esitolo sakho se-e-commerce.

Rule n.2: gxila kumagama angukhiye omude

Amagama okhiye abade anamagama agqamile axhumeke ndawonye njengomusho. Isibonelo "Isitsha se-Isothermal sokuhambisa i-ayisikhilimu". Uma kugxilwe kakhulu amagama asemqoka, maningi amathuba okuthi akhange abathengi futhi abafuna imikhiqizo noma izinsiza eziqondisiwe.

Ngakho-ke, uma bekufanele ngicubungule kuphela i- "Container" bese ngiseshela leli gama eliyisihluthulelo kuGoogle, ngibona okulandelayo:

Isitolo se-e-commerce esithengisa kuphela "Iziqukathi" ezingaba nomncintiswano oqinile ngokumelene nemiphumela yokusesha ye-17.000.000.

Kepha uma ngifuna igama elingukhiye elikhethekile, elinomsila omude njenge- "Isothermal container for ukuthutha u-ayisikhilimu", sithola okulandelayo:

I-52.000 incane kakhulu. Ukuncintisana okuncane ngamagama angukhiye athile kusho ithuba elikhulu lokuba ekhasini langaphambili ngakho-ke isikhundla esingcono kulapho okuhleliwe khona.

Ngamafuphi, gxila kumagama angukhiye omude kumakhasi (imikhiqizo nezigaba), ukuzibeka phezulu kumapulatifomu enjini yokusesha, futhi ukhulise ukuthengisa kwakho kwe-e-commerce.

Inkinga n.2: awunawo ama-backlink anele

Kukhona ukuxhumana okuqondile phakathi kokubekwa kweSERP kuwebhusayithi, kanye nenombolo yezixhumanisi eziya kuwebhusayithi. Ngamanye amagama, uma kunezinhlobo eziningi ezahlukene zezizinda ezixhumeka kuwebhusayithi yakho, amazinga akho ayathuthuka.

Akwanele ukuba newebhusayithi exhuma ekhasini lakho izikhathi ezingama-20. Kodwa uma kunamawebhusayithi ahlukene angama-20 axhumeka kusayithi lakho, ngisho kanye nje, uzowubona umehluko. Yilokhu okuvele ocwaningweni luka-Backlinko, olufingqiwe kugrafu elandelayo:

Njengoba ukwazi ukubona, inani lezizinda ozixhumanisa nesayithi lakho lixhuma ngqo nesikhundla esiphakeme seGoogle. Ngakho-ke ungathola kanjani ama-backlink amaningi, ngaphandle kokubhala okuqukethwe okugunyaziwe?

Isu elihle kakhulu lokukhangisa ku-inthanethi lezinkampani ibhulogi. Ngisho nezitolo eziku-inthanethi, isu lokubloga likuvumela ukuthi:

• Ukwakha inethiwekhi nabathengi abangaba khona;
• Zibekele wena njengesibalo esigunyaziwe somkhiqizo wakho;
• Thuthukisa inethiwekhi ye-backlink;
• Futhi uma ibhulogi yakho ibhalwe kabusha kwamanye amawebhusayithi?, Inombolo ye-backlink iyaqhuma

Udinga ukuthi uqiniseke ngokuhlinzeka ngekhwalithi ephezulu nokuqukethwe okubalulekile, ukuze wakhe ukuzethemba nezithameli zakho.

Yakha ukwethembana nezithameli zakho.

Abafundi bazokwazi ukusho khona manje uma udala okuthunyelwe, ukuze nje uthengise. Isivakashi sifuna ukufunda imininingwane ewusizo nethembekile. Qiniseka ukuthi wakhe ubudlelwano obuhlala njalo nabathengi abangaba khona.

Ngokusho kocwaningo olwenziwe ngu I-Point Blank SEO, cishe izivakashi ze-400 zenziwa kusuka kokuthunyelwe okukodwa okushicilelwe kubhulogi leMoz:

Akugcinanga lapho kwakhiqiza ithrafikhi eningi, kepha i-60-80 i-backlinks eyengeziwe yatholakala. Isixhumanisi se-60-80 sesitolo sakho se-e-commerce amahora ambalwa omsebenzi.

Manje cabanga ukuphinda kabili, kathathu, i-quadruple (njalonjalo) lelo nani uma ushicilela ngokungaguquki okuphezulu nekhwalithi ephezulu.

Isibonelo, kukhona ithuluzi lamahhala Iwebhusayithi evulekile yeMoz's Explorer, ekuvumela ukuthi uthole amathuba wokwakha izixhumanisi kumasayithi alinganayo noma izimbangi zakho online. Ithuluzi alikhokhelwa, futhi kukhona ithuba lokukhokha i-premium yezinketho zokwenziwa kwekhasi, izilawuli zokuskena nemibiko yokubonakala okungcono ezinjini zokusesha.

Izixhumanisi zivuselelwa njalo ngehora, ukuze ulandele amanye amawebhusayithi ngokuqhubekayo. Uma uthayipha i-URL, uzobona okulandelayo:

Futhi qhubeka phansi iqoqo lama-backlinks ongalihlaziya:

Ama-backlink kubalulekile ukushayela i-organic traffic kuwebhusayithi yakho, futhi ukhulise ukuthengisa kwakho nge-e-commerce.

Ercole Palmeri: