Ungawakhombisa kanjani kangcono amakhasi womkhiqizo we-e-commerce yakho, lapho unokuqukethwe okuningi okuphindwe kabili

Ake sibheke ukuthi ungayikhomba kanjani indawo yakho kahle, ukuze izinjini zokucinga zingahlukanisa kangcono amakhasi akho womkhiqizo.

Ake sibheke ukuthi ungayikhomba kanjani indawo ye-eCommerce ngokugcwele, lapho ungahle ube nokuqukethwe okuphindwe kabili. Ku-2013, injini yokusesha yakwaGoogle yabona ukuthi cishe i-30% yamakhasi akhonjwayo anokuqukethwe okuphindwe kabili. Kusuka kulowo mzuzu ku-Google baqale indlela entsha ekuphathweni kokuqukethwe okuphindwe kabili, ikakhulukazi kwe-ecommerce kudumele kakhulu ukuphinda okuqukethwe.

Ake siqale ukubona ukuthi kusho ukuthini okuqukethwe okuyimpinda. Google defiisusa okuqukethwe okuyimpinda njengokuthi:

Okuqukethwe okuphindiwe ngokuvamile kusho amabhlogo wokuqukethwe "afana kakhulu" ngaphakathi kwesiza, noma amabhlogo wokuqukethwe akhona kumasayithi ahlukile. Isizathu salokhu kuphindwa kwesinye isikhathi kwesinye isikhathi asidukisi. Isibonelo, okuqukethwe okuphindwe kabili okungekho okubi kungafaka:

• Izinkundla zokuxoxisana ezikwazi ukukhiqiza amakhasi ajwayelekile nezincane zamadivayisi eselula;
• Izinto ezikhonjisiwe noma ezixhunywe ngama-URL ahlukene ngokwehlukana;
• Phrinta kuphela izinhlobo zamakhasi e-Web;

I-Google ithi ngaphandle kokuthi inhloso yokuqukethwe kwakho okuphindaphindayo kungayilimaza nganoma iyiphi indlela, ngeke uthole noma yisiphi isijeziso sokufakwa enkombeni. Eqinisweni, okuqukethwe okuphindwe kabili akubangeli izinkinga eziqondile, kodwa kunalokho okungaqondile. Lokhu kusho ukuthi kuzofanele sisebenze okuningana ukwengeza izingxenye eziphindwe kabili zamakhasi.

Ungahle ube nentshisekelo: I-SEO: ukuma mahhala noma imikhankaso ekhokhelwayo

Izitolo ze-E-commerce zivame ukwakha amakhasi wazo wokuqukethwe kusuka ephepheni ledatha noma kwencazelo yomkhiqizo esetshenziswa yizinkampani kuyo yonke iwebhu.

Lapho iGoogle ihlola lokhu okuqukethwe futhi ikuhlukanisa njengokuqukethwe "wenze kahle","nolukhohlisayo"Noma"okubili"Ngemuva kwalokho uqale ngonyawo olubi. Lokhu kuhlukaniswa kuzodala izinkinga ezijulile ezizothinta njalo i-SEO yamakhasi e-web.

I-Google inikeza iziphakamiso ezimbili:

1. Yenza okuphindaphindwe kabili okuqukethwe okungekho nolukhohlisayo futhi cha okubili ayitholi inhlawulo;
2. Yonke i-SEO yakho ibalulekile.

Empeleni, iGoogle inenqubomgomo yokuphatha okuphindwe kabili. Manje ake sibheke ukuthi kusho ukuthini okuqukethwe okuphindwe kabili "okuhle".

Isibonelo uma sizama ukusesha ku-google "umshini wekhofi weRancilio Silvia v5", sithola amasayithi amabili lapho kuchazwa khona incazelo efanayo:

Zombili izingosi ze-e-commerce zithengisa umkhiqizo ofanayo. Ngenkathi izihloko nezincazelo ze-meta zihlukile, siyabona ukuthi incazelo nezithombe zala makhasi ziyefana.

Ungahle ube nentshisekelo: Ukucinga kwe-SEO Isu lezwi kanye nokuphumelela kwabaSizi Bomuntu

Uzoqaphela ukuthi lokhu kuhlangana kungenza kanjani ukuhlukaniswa kwalamakhasi womkhiqizo kube nzima kakhulu. Eqinisweni, ochwepheshe abaningi be-SEO bangasho ukuthi okuqukethwe okuphindwe kabili kunezinkinga ezinkulu ze-injini yokusesha:

1. Kwenza kube nzima ku-Google ukwazi ukuthi yiluphi uhlobo lwekhasi olukhonjiswayo.
2. Okwesibili, kudidanisa amamethrikhi namandla we-backlinks.
3. Futhi okwesithathu, umphumela wemvelo walokhu ukuthi iGoogle ayazi ukuthi iliphi ikhasi okufanele ibekwe emiphumeleni yokucinga.

Futhi lokhu kuyinkinga kumasayithi amaningi we-e-commerce, ngoba ikhasi lomkhiqizo empeleni liyindawo lapho ethengisa futhi ehola khona.

Kungenzeka kanjani ukuthi amasayithi amabili abekwe kahle kahle ngomsebenzi okuyi-kopi yokunamathisela?

Ingxenye yempendulo ukuthi okuqukethwe okuphindwe kabili akudingeki ogaxekile ku-Google. Kepha iqiniso ngukuthi, lapho okuqukethwe okuphindaphindwayo kukhona, abanikazi besayithi bangangena ezinhlwini futhi ngenxa yalokho ukulahleka komgwaqo. Futhi lokhu kulahleka kuvame ukuvela inkinga enkulu: Izinjini zokucinga azivezi izinhlobo eziningi zokuqukethwe okufanayo. Lokhu kusho ukuthi bazokhetha uhlobo lwekhasi "elihle". Umphumela uba mbalwa ophindaphindwayo ekhasini eliyinhloko.

Ukufingqa, kufanele ubheke ukuthi iGoogle izama ukuhlunga okuqukethwe okuphindwe kabili. Ngakho-ke, isidingo sokusebenzisa okuqukethwe okuphindwe kabili kwezinye izimo kudala inkinga.

Ungahle uthande: I-SEO iwukuthi, isebenza kanjani nokuthi ungayandisa kanjani indawo yakho

I-SEO iyahlupheka ngoba iningi lamasayithi e-commerce alinazo izibonakaliso ezinhle zokuthi kunokuqukethwe okungafani noma inani elingeziwe kusuka kokuqukethwe okuphindwe kabili.

Isixazululo-ke, ukwenza lezi zimpawu ezinhle. I-Google ivuza ukuhlukile nengezwe inani nganoma iyiphi indlela. Futhi ngakho-ke ikhambi kungaba yindlela yokwenza okuqukethwe "kube kabili", okuhlukile ku-Google. Lapho umuntu ekopisha izingxenye zokuqukethwe eziningi kule ncwadi, ngokuvamile kusho ukuthi iGoogle izocabanga ukuthi lonke ikhasi liyikhophi nje lokunye. Ngokusho John Mueller di -Google, esimweni sokuqukethwe okuphindwe kabili, iGoogle "izokuzama ukukusiza ngokukhetha okukodwa futhi ukukukhombise."

Kepha lokhu akuyona into esiyifunayo. Ngakho-ke, uma ungafuni ukuthi lokhu kwenzeke kuwe, okuwukuphela kwekhambi ukwenza amakhasi ahluke ngokweqiniso. Uzokwazi ukuthola izikhundla ezingcono ku-SERP kanye nokugcwala okuningi kusayithi lakho. Odinga ukukwenza nje ukudala okuthe xaxa ngokusebenzisa kabusha nokusebenzisa kabusha noma yikuphi okuqukethwe.

Thatha isibonelo amakhasi amabili alandelayo, aphathelene nemikhiqizo yokuhambisa ukudla kumazinga okushisa njalo, amaPoliboxes.

Ikhasi lomkhiqizo elijwayelekile, elinazo zonke izimfanelo: ezinye izithombe, incazelo emfushane, intengo, njll. Leli khasi liqhakambisa ngempela uma uliqhathanisa nomkhiqizo ohlukile kunkampani efanayo:

Isebenzisa ifomethi efanayo, kepha uma sibheka ikhophi, siphawula ukuthi ikhuthaza umkhiqizo ongaphezulu noma ngaphansi kwemininingwane efanayo ngokuphelele. Lokhu kusho ukuthi bathole isikhathi sokusetha indaba ehlukile yalo mkhiqizo, ngendlela evumela ukuthi ivele ezinjini zokucinga. Iphinde yenzelwe amagama abalulekile, yenzelwe i-e-commerce, futhi inani le-SEO liyanda. Noma kudingeka umzamo owengeziwe, le ndlela iyavuza.

Kufanele ukhumbule nge-e-commerce ukuthi inhloso yakho akuyona nje ukukhombisa ukuthi umkhiqizo wakho muhle, kodwa futhi ukukhombisa ukuthi inkampani yakho iyisinqumo esifanele.

Uma ungafakazela ukuthi inkampani yakho iyabonakala nokuthi umkhiqizo wakho muhle, asikho isizathu sokuba izivakashi zingathengi kuwe. Ngeke nje ubalwe kuGoogle. Ungathengisa futhi neminye imikhiqizo.

Manje, ungasebenzela ukuxazulula inkinga yama-URL akho ayimpinda.

Injini yokusesha ibuye ihlole ama-ID weseshini, ama-URL okulandela umkhondo, amakhasi ahambisana nomphrinta noma ukuphawula kwekhasi njengezindawo ezinamandla wokuqukethwe okuphindwe kabili kusayithi lakho. Futhi njengoba ungahlali ususa lezi zinto, udinga ukuqiniseka ukuthi iGoogle iyazi okuphindwe kabili nokuthi yini eyangempela ngokwakha kabusha ama-URL akho.

Ukukhombisa nje ukuthi ngiqonde ukuthini, bheka la ma-URL alandelayo:

www.miosito.com/prodotto
miosito.com/prodotto
http://miosito.com/prodotto
https://www.miosito.com/prodotto
https://miosito.com/prodotto

Ngabe ubona okuthile okufana phakathi kwamakheli we-5 URL?

Umthuthukisi, ebheka lolu hlu, uzosho ukuthi lihlala liyindawo efanayo. Injini yokusesha esikhundleni salokho izobona amakhasi amahlanu anokuqukethwe okuphindwe kabili. Yize zonke ziyizindlela ezihlukile zokufinyelela isiza sakho futhi babuke ikhasi elifanayo, injini yokusesha izobona okuqukethwe okuphindwe kabili.

Isixazululo ukusungula isizinda esithandwayo ngamathuluzi we-Google Webmaster. Ukuze wenze lokhu kufanele ukhethe imenyu izilungiselelo (phezulu kwesokudla) bese ukhetha Izilungiselelo zesiza kumenyu eyehlayo.

Ungabe ukhetha ukukhetha ama-URLs akho noma ngaphandle kwe- "www."

Lokhu kungukutshela iGoogle kuqala kuqala kwe-URL ethile, ngaleyo ndlela kusize ukunciphisa izinkinga ngokuqukethwe okuphindwe kabili. Ngaphezu kwalokho, usazogcina noma yiziphi iziphathamandla zokuxhumeka ezizindeni ezingakhethwanga izizinda. Futhi izivakashi zisazophela esizeni sakho ozithandayo.

Uma lokhu sekwenziwe, uzodinga futhi uqinisekise ukuthi zonke izixhumanisi zangaphakathi esizeni sakho zilondolozela lokhu kuhambelana.

Nakhu ukuthi kubukeka kanjani kuwebhusayithi yami:

Ngimise isiza sami ukuthi sivele nge "www". Kepha kumakhasi womkhiqizo, lokhu kuba nzima kakhulu.

Izikhathi eziningi, indlela abathuthukisi abakha ngayo izingosi ze-e-commerce benza lokhu kulawulwa kube nzima. Isibonelo, ungahle ube ne- "shop.mysite.com" lekhasi lomkhiqizo lapho isayithi lakho lonke kungukuthi "www.mysite.com". Ngakho-ke ukuthola indlela yokwenza i-URL yekhasi lomkhiqizo i-URL, okubhalwe kubhulogi kanye namakhasi wokufika kungasiza ukuvimba ukudideka futhi kunciphise izingqinamba zokuqukethwe eziphindaphindwayo.

Kepha kukhona enye indlela yokuxazulula le nkinga. Ukudalwa kwama-URL e-canonical, lapho iGoogle itshelwa ukuthi yiliphi ikhasi lomkhiqizo eliyikhasi lokuqala, lelo okufanele libhekwe. Singakwenza ngomyalo rel = i-canonical, futhi i-Google izoqonda ukuthi yiliphi ikhasi elikhethwayo esikhundleni sekhasi elinye, futhi ukwenza lokhu sizosebenzisa isitatimende esithile se-HTML.

Isibonelo, cabanga ngamakhasi amabili: i-url ne-urlB.

Futhi sibheka i-url njengempinda ye-url. Bese esigabeni se-url, kufaka umyalo: ukuthi kunokuqukethwe okuphindwe kabili, nokuthi kufanele kusetshenziswe zonke izimfanelo ze-SEO ze-url ku-url.

Kafushane, kukhona amakhasi amabili ahlinzeka ngezimpawu ze-SEO ekhasini. Ngale ndlela, ukuhlanganiswa kwama-URL wakho kubeka amakhasi womkhiqizo ngefomethi okulula ukuyiqonda ngenjini yokusesha.

Kepha kunesinye isici okufanele sicabange ngamakhasi anokuqukethwe okuphindwe kabili, ukusesha kwamanani okusesha anenani eliphakeme.

Ngokusho kochwepheshe be-ecommerce, defiUkuqedela amagama angukhiye kanye nokwenza kahle kwamakhasi ayimpinda kuyindlela elula neqondile yokuthuthukisa i-SEO yakho. Njengesinyathelo sokuqala udinga ukukhomba ukuthi yiziphi izinhlobo zamagama ongakhetha kuzo. Bese, yakha uhlu lwakho lwamagama ukuze wanelise ukusesha okungaba khona okuhlukahlukene. Uma usudale uhlu lwakho, uzoqhubeka nokulwehlisa, ukuze udale olulodwa defii-nitive futhi ihambisana kakhulu nomkhiqizo wakho.

Ngokufuna okuqondile kwamagama angukhiye kahle, ngingancoma Ubersuggest, wordtracker noma ngisho nomugqa wokusesha we-e-commerce giant njengo-Amazon. Ukusebenzisisa la magama angukhiye kuzokusiza ukudala ukuhluka okungafani kwamakhasi womkhiqizo azosiza i-SEO yakho futhi kwandise amazinga akho, ukuguqulwa kanye nemali engenayo.

Uma ufuna ukuthuthukisa ukubonakala kwesayithi lakho noma i-ecommerce yakho, ungangithinta ngokuthumela i-imeyili ku-info@bloginnovazione.yona, noma ngokugcwalisa ifomu lokuxhumana le BlogInnovazione.it

Ercole Palmeri: I-Innovation iyalutha