Iyini i-Network Marketing, yini i-MLM, amamodeli webhizinisi

I-Network Marketing, eyaziwa nangokuthi i-Multi-Level Marketing (MLM), imodeli yebhizinisi lapho abameleli abazimele bathengisa imikhiqizo noma amasevisi enkampani ngokuqondile kubathengi.

Lawa ma-reps ngokuvamile awakhokhelwa ngokuthengisa kwawo kuphela, kodwa futhi nangokuthengiswa kwabantu ababaqokayo ukujoyina inkampani njengabameli. Lokhu kudala "inethiwekhi" yabameleli abasebenza ndawonye ukuze bathengise imikhiqizo noma amasevisi futhi bakhe ibhizinisi.

izinzuzo

Enye yezinzuzo ezinkulu zeNetwork Marketing ukuthi ivumela abantu ukuthi baziqalele awabo amabhizinisi ngezindleko zokuqalisa eziphansi. Lokhu kungakhanga ikakhulukazi kulabo abafuna ukuba ngabaphathi babo, bazibekele isheduli yabo, futhi babe namandla okuthola imali eningi.

Izinkinga zokuqala

Kodwa-ke, i-Network Marketing ayinazo izinselelo zayo. Enye yezinselelo ezinkulu ukwakha iqembu eliphumelelayo labameleli. Lokhu kungaba nzima ngoba abameleli ababona abasebenzi benkampani kodwa kunonkontileka abazimele. Ngenxa yalokho, kufanele bakhuthazwe ukusebenza kanzima futhi baphumelele bebodwa.

Enye inselelo ukuthi abantu abaningi babona i-Network Marketing njengomkhonyovu noma uhlelo lwephiramidi. Lokhu kungenxa yokuthi kube nezigameko ezithile zezenzo ezingekho emthethweni noma ezingahambisani nezimiso zokuziphatha embonini. Kubalulekile ukucwaninga ngokucophelela noma yiliphi ithuba le-Network Marketing ngaphambi kokuba uhileleke ukuze uqinisekise ukuthi lisemthethweni futhi lithobela yonke imithetho neziqondiso.

Amasu empumelelo

Amasu okumaketha asebenzayo okuthuthukisa ibhizinisi nemikhiqizo nawo abalulekile. Lokhu kungase kuhlanganise ukumaketha ku-inthanethi, inkundla yezokuxhumana, imicimbi yenethiwekhi noxhumana nabo bomuntu siqu. Kubalulekile futhi ukunikeza ukuqeqeshwa nokusekelwa kumalungu eqembu.

Ukuze uphumelele ku-Network Marketing, kubalulekile ukuba nokuqonda okucacile kwemikhiqizo noma amasevisi athengiswayo futhi ukwazi ukukhulumisana ngenani layo kumakhasimende angaba khona. Kubalulekile futhi ukuba nomgomo oqinile wokusebenza, uhleleke futhi ugqugquzeleke futhi ukwazi ukwakha nokuphatha iqembu.

I-Network Marketing Ranking

Indlela engcono kakhulu yokwahlulela izinkampani ezisebenzise kangcono imodeli yebhizinisi le-Network marketing, yileyo yenzuzo, izinga lokukhula kanye nobukhulu benethiwekhi.

Ungabona uhlu olunembile lomhlaba wonke lwezinkampani eziphezulu eziyi-100, oluthuthukisiwe lwafika ku-2021 futhi lwahlanganiswa ngu ama-epixels.

Phakathi kwezokuqala kukhona:

• Amway: Inkampani ye-MLM Enkulu Kunazo Zonke Isikhathi! Ibuse imboni yokumaketha kwenethiwekhi kule minyaka eyishumi nanhlanu edlule. Kanye nenkampani engudadewabo, i-Alticor, i-Amway ukuphela kwenkampani ye-MLM enenombolo enkulu kakhulu yobudlelwano bebhizinisi nezinkampani ezihambisana nazo. Amandla ayo okuthengisa esigidi esisodwa asebenza emazweni angaphezu kwekhulu emhlabeni jikelele;
• Herbalife: Phakathi kwezindala embonini, i-Herbalife izuze isikhundla esivelele embonini yokumaketha kwenethiwekhi. Naphezu kokuhileleka ezingxabanweni zezohwebo zomhlaba wonke, inkampani ye-MLM isalokhu ingenakunqotshwa ngokuthengisa kwayo imikhiqizo enomsoco. Wazuza isamba semali engu-$250 million ngo-1996, waba impumelelo yokuqala embonini yokumaketha kwenethiwekhi;
• UMary Kay: Ngo-1963, owesifazane okuthiwa uMary Kay Ash waqala inkampani yakhe yezimonyo. U-Ash wayefuna ukunikeza abesifazane ithuba lokuphumelela bebodwa. Umqondo ka-Ash wokuthengisa imikhiqizo yakhe ngokusebenzisa inethiwekhi namaphathi asekhaya waba impumelelo esheshayo, futhi cishe eminyakeni engama-60 kamuva, uMary Kay uyinkampani enezigidi zamarandi esebenza emazweni angaphezu kuka-40 emhlabeni jikelele. Maningi amaphrojekthi enziwe endaweni kusimama ezemvelo kanye amathuba alinganayo;
• I-Vorwerk: eminyakeni yamuva nje iqophe ukukhula phakathi kuka-5% no-10%. Uhlu lwemikhiqizo ehluke kakhulu yaseVorwerk luhlanganisa izinto zikagesi zasendlini, ukunakekelwa kwasekhaya kanye nezimonyo. Iqembu leVorwerk lisebenza emazweni angama-75 emhlabeni jikelele. Izigaba zayo zifaka i-Lux Asia Pacific, i-Kobold ne-Thermomix, i-Jafra Cosmetics kanye nezinsizakalo zezezimali zeqembu le-akf.
• Avon: Isebenza ngaphambili kwe-MLM enabathengi abangaphezu kwezigidi ezingu-6,4. Ngenxa yamasu ayo okumaketha anolaka, iyinkampani yesibili esheshayo edayisa ngokuqondile emhlabeni, ilandela i-Amway, mayelana nokukhula kokuthengisa.

Ercole Palmeri

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