U-Peroni Nastro Azzurro u-0.0% okhethwe njengoMkhiqizo Wonyaka ka-2023 esigabeni sotshwala esingu-zero

E-Alcatraz eMilan, ngomhla zingama-20 kuNdasa 2023, umcimbi wokuklomelisa ababelindelwe ngabomvu. Umkhiqizo Okhethiwe Wonyaka ohlelweni lwayo 2023. Kulo nyaka ukuthola isicoco kulo mkhakha I-Zero Utshwala kwakunjalo I-Peroni Blue Ribbon 0.0%.

Umklomelo Womkhiqizo Wonyaka uwumklomelo ovelele oklomelisa ukusungulwa komkhiqizo ongcono kakhulu onyakeni odlule. Umklomelo obalulekile onikezwe ngesisekelo socwaningo lwemakethe ye-PdA©, inhlolovo ebaluleke kakhulu emisha eyenziwe e-Italy ngenani labathengi okwaxoxwa nabo (ngaphezu kuka-12.000 abantu) abavotela imikhiqizo yabo eyintandokazi.

Futhi i-Peroni Nastro Azzurro engu-0.0% ikwazile ukuhlangabezana nokulindelwe ngabathengi ngokuzuza ukwethenjwa kwabo ngenxa yomkhiqizo ogcina izithembiso zawo futhi ngokufanele ube omunye wemikhiqizo yabo eyintandokazi.

Okuhlukile okungenabo utshwala komkhiqizo, owethulwe ngoMashi 2022, kwaklanywa ngenhloso yokunikeza abathengi umuzwa wokunambitheka ofanayo nokaPeroni Nastro Azzurro, kodwa ngaphandle kotshwala.

Lona umphumela okwazile ukumangaza abathengi base-Italy, futhi uguqule ngisho nalabo ababengabaza kakhulu baye esigabeni sobhiya abangenabo utshwala.

Ukunambitheka okufanayo okuyingqayizivele, ikhwalithi ephezulu efanayo kanye nokuziqhenya okufanayo kwe-Italian kwe-Peroni Nastro Azzurro. Ukunambitheka okomile nokuqabulayo sibonga ubukhona bombila wase-Italy ongu-100% (kuhlanganise no-Corn Nostrano® obaluleke kakhulu) kanye nokusetshenziswa kwama-hop amnandi anephunga elimnandi okuthi, ngenxa yenqubo entsha yokuqeda utshwala, kugcine isithembiso sokunambitha okufanayo. kweyangempela ngaphandle kotshwala.

"Sijabule kakhulu ngokuthola lo mklomelo ngoba sikholelwa kakhulu kulo mkhiqizo kanye nokuqanjwa okusha okulethayo emakethe", umemezele U-Francesca Bandelli, Umqondisi Wezokumaketha Nokusungula we-Birra Peroni. “I-Peroni Nastro Azzurro 0,0% entsha yaqanjwa futhi yadalwa ukuze iphendule izicelo zangaleso sikhathi zokunambitheka okuyingqayizivele nokungaqondakali kukabhiya wethu kodwa ngotshwala obungu-0,0%. Ukutshala imali ekuthuthukisweni kokunikezwayo kwemikhiqizo engeyona edakayo ebiza kakhulu akusivumeli nje kuphela ukuthi sibambe izidingo zabathengi abasha kodwa futhi senze ingxenye yethu ekukhuthazeni nasekusabalaliseni ukusetshenziswa kotshwala ngendlela efanele, ngokuhambisana nesu lethu lokuzinza lesikhathi eside ”.

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