Izitayela ze-eCommerce zango-2023, yini esingayilindela kulo nyaka wamanje emhlabeni wezohwebo eziku-inthanethi

Sihlaziye umkhakha we-eCommerce, sizama ukuqonda ukuthi amathrendi amakhulu azoba yini ngo-2023, sinaka kakhulu izindaba nezinto ezintsha. Amathrendi ethulwe kulesi sihloko akhethiwe ngokusekelwe ekusebenzeni kwemboni yamanje, kanye nezibikezelo ezivela kubaholi bezimboni.

Ngokwe-International Monetary Fund, ukukhula komnotho kwehle kusuka ku-6,0% ngo-2021 kuya ku-3,2% ngo-2022. Futhi izibikezelo ze-2023 zisehla. Njengoba ukwehla kwamandla emali kunyukile, abantu sebegxile kakhulu ezitolo, njengoba amabhizinisi eqhubeka nokuthuthukisa amasu awo okumaketha ukuze athole abathengi. Ngenxa yalesi sizathu, kubalulekile ukwenza ngcono njalo amapulatifomu eCommerce, futhi ulandele izitayela emkhakheni wezohwebo ku-inthanethi.

Ngakho-ke, yiziphi izitayela zakamuva ku-e-commerce?

Intelligence yokufakelwa

Ubuhlakani bokwenziwa buba yisisekelo kakhulu emkhakheni we-e-commerce. Woza i-chatbot, at imikhankaso yezenhlalo nemikhankaso yokukhangisa yomuntu siqu esekelwe kubuhlakani bokwenziwa. Ubuchwepheshe be-AI bunamandla okwenza kahle izinqubo, buthuthukise ulwazi lwamakhasimende, futhi buqhubekise ukukhula kwebhizinisi.

Theubuhlakani bokufakelwa futhi kunomthelela omkhulu ekuphathweni kwe-supply chain. Amathuluzi anikwe amandla yi-AI angasiza izinkampani zibikezele isidingo, zithuthukise i-inventory, futhi zithuthukise ukuhlelwa kwezinto, okuholela ekongeni izindleko kanye nezikhathi zokulethwa okusheshayo. Ukwengeza, amasistimu anikwe amandla yi-AI angasiza ekutholeni ukukhwabanisa, anciphise ubungozi bokulahlekelwa ngokwezimali kwamabhizinisi.

chatbot

Ama-Chatbot avela ngokushesha njengethrendi ye-e-commerce yonyaka ka-2023. Lezi zinhlelo ezinikwe amandla yi-AI ziyakwazi ukulingisa ingxoxo yomuntu futhi zingahlanganiswa nezinkundla ezihlukahlukene, okuhlanganisa amawebhusayithi nezinhlelo zokusebenza zemiyalezo .

Enye yezinzuzo ezibaluleke kakhulu zama-ecommerce chatbots yikhono lawo lokuhlinzeka ngesevisi yamakhasimende esheshayo. Ama-Chatbots ayatholakala 24/24 futhi angaphendula ngokushesha imibuzo evame ukubuzwa, asize ngokufaka i-oda, futhi asize amakhasimende azulazule kuwebhusayithi. Izibalo zibonisa ukuthi ngaphezu kuka-7% wama-chatbots ezingxoxo asiza abathengi ukuxazulula inkinga. Lokhu akugcini nje ukuthuthukisa isipiliyoni samakhasimende, kodwa futhi kukhulula abameleli benkonzo yamakhasimende abantu ukuthi bagxile ezindabeni eziyinkimbinkimbi.

Ama-Chatbot aphinde abe nethuba lokukhulisa ukuthengisa ngokunikeza izincomo zomkhiqizo womuntu siqu kanye nezipesheli. Bangakwazi ukuhlaziya idatha yekhasimende, efana nomlando wokuthenga nokuziphatha kokuntweza, ukuze benze iziphakamiso ezihambisanayo neminikelo, engaholela kumazinga aphezulu okuguqulwa.

Ama-Chatbots angasiza amakhasimende ohlelweni lokuthenga ngokuwaqondisa ekuphumeni nasekuphenduleni noma yimiphi imibuzo.

Imikhankaso yokukhangisa kanye nemikhankaso yezenhlalo yomuntu siqu

Ama-algorithms e-AI anamandla okucubungula amanani amakhulu edatha. Ngakho-ke ama-algorithms obuhlakani bokwenziwa angahlaziya ukuziphatha komthengi kanye nezintandokazi, enze kube nokwenzeka ukwenza izincomo ngokwezifiso, ukukhushulwa kanye nokukhangisa.

Ngokocwaningo olwenziwe ngu IBusiness Insider Intelligence, Ukwenza kube ngokwakho okunamandla e-AI kulindeleke ukuthi kukhiqize amaRandi ayizigidi eziyizinkulungwane ezingama-800 ekuthengisweni kwezitolo ngo-2023.

Imikhankaso yokukhangisa eqondene nawe ingathatha izinhlobo eziningi, kusukela ku-imeyili yomuntu siqu kanye nemikhankaso yenkundla yezokuxhumana, kuye ezikhangisweni eziqondene nawe ezinjinini zokusesha namanye amawebhusayithi. Izinkampani zingasebenzisa le datha ukuze zihlukanise isisekelo samakhasimende azo futhi zidale izikhangiso ezihlukene zamaqembu amakhasimende ahlukene. Lokhu kungaholela emikhankasweni yokuthengisa eyimpumelelo nephumelelayo, njengoba imilayezo cishe ifaneleka futhi ithakazelise kumakhasimende ayitholayo.

Ukwenza kube ngokwakho kungenziwa futhi kulo lonke uhambo lwamakhasimende, kusukela ekudaleni amakhasi okufikela aqondene nawe kuye kokuhlangenwe nakho kwekalishi lokuthenga ngendlela oyifisayo, okuvumela ukuzizwisa okungaguquguquki nokungaguquguquki.

Abasizi bangempela

Abasizi be-virtual abanamandla e-AI baya ngokuya bethandwa kakhulu ngenkonzo yamakhasimende kwezentengiselwano ze-e. Laba basizi bangakwazi ukusingatha imisebenzi eyahlukene, njengokuphendula imibuzo evame ukubuzwa, ukubeka ama-oda, nokuxazulula izinkinga zobuchwepheshe.

Ngekhono lokuqonda ulimi lwemvelo nokunikeza izimpendulo ezisheshayo nezinembile, abasizi be-virtual abanamandla e-AI bangathuthukisa ukwaneliseka kwamakhasimende nokwethembeka kuyilapho bekhulula abamele isevisi yamakhasimende abantu ukuze babhekane nezinkinga eziyinkimbinkimbi.

Amavidiyo nezithombe ezisemfanekisweni obonakalayo

Ukumelwa okubonakalayo namavidiyo kubalulekile ekuhwebeni kwe-inthanethi. Abathengi abaku-inthanethi abakwazi ukuthinta ngokoqobo noma bazame imikhiqizo. Futhi omunye wemisebenzi eyinhloko yokumelwa okubukwayo ukukhombisa imikhiqizo ngendlela engokoqobo neningiliziwe. Lokhu kungase kuhlanganise:

• ukusetshenziswa kwezithombe ezisezingeni eliphezulu,
• 360 degree ukubukwa,
• isipiliyoni sangempela esingathandwa kwabathelisi esikubona (AR),
• ividiyo ephezulu defiizwe,
• iqiniso elibonakalayo,
• metaverse.

Lobu buchwepheshe bungaba usizo ikakhulukazi ezitolo ezithengisa imikhiqizo efana nezimpahla zokugqoka, ifenisha noma okokuhlobisa ikhaya, njengoba kuvumela amakhasimende ukuthi abone imikhiqizo esimweni esingokoqobo futhi athole umbono ongcono wokuthi izobukeka kanjani futhi ingene endaweni yazo. izindlu zabo.

Ukuze uthole umphumela oqinile, amabhrendi asebenzisa amasu ahlukene njengesihleli sedizayini noma ukusondeza isithombe. Ivumela amakhasimende ukuthi aqonde kangcono ukuthi umkhiqizo ubukeka kanjani empilweni yangempela.
Amavidiyo angenye indlela enamandla engasetshenziswa ukukhombisa imikhiqizo, ukunikeza amademo omkhiqizo, nokwabelana ngezibuyekezo zamakhasimende kanye nobufakazi. Ngokocwaningo olwenziwe ngu I-LiveclickerAmakhasi omkhiqizo asekelwe kuvidiyo angakhuphula amathuba akho okuguqulwa aze afike ku-80%.

Amavidiyo angasetshenziswa ukuze anikeze ukubheka okujulile izici nezinzuzo zomkhiqizo, futhi angasetshenziswa ukubonisa ukuthi umkhiqizo usetshenziswa kanjani kuzilungiselelo zangempela zokuphila. Lokhu kungaba usizo ikakhulukazi kumabhizinisi athengisa imikhiqizo efana nogesi, izinto zikagesi, nezinye izinto ezingase zidinge ukuhlanganisa noma ukufakwa.

Ngaphezu kwalokhu, izindlela ezibukwayo zingasiza futhi ukuthuthukisa ulwazi lwekhasimende ngokudala umuzwa wokuthenga ohehayo nohehayo wokuphequlula nokuthenga. Lokhu kungaholela ekwenyukeni kokuthengisa nokugcinwa kwamakhasimende, njengoba amakhasimende emathubeni amaningi okuthenga enkampanini anomuzwa wokuthi iwanikeza ulwazi namathuluzi awadingayo ukuze enze isinqumo esinolwazi.

Ukuthengisa kwe-Omnichannel

I-eCommerce iqhubekela phambili ngokuya emcabangweni wokuthengisa ngokusebenzisa wonke amathuba emakethe, futhi ngenxa yalokho ngaphandle kokukhawulela isiteshi sewebhusayithi kuphela. Okwesibili I-Zendesk, u-95% wabathengi basebenzisa iziteshi ezingaphezu kwezimbili ukuze bahlanganyele nomkhiqizo.

Ake sizame ukucabanga, kulula kuphi ukufinyelela ikhasimende namuhla: kuwebhusayithi noma lapho uskrola kokuphakelayo kwe-Instagram?

Esimweni sokuqala, amakhasimende ngokuvamile anombuzo noma okungenani afake iwebhusayithi yakho ngesizathu esithile. Kodwa-ke, uma sihlanganisa lezi ziteshi ezimbili, kuzoba nokufinyelela okubanzi kwamakhasimende ngakho-ke amathuba amaningi okuguqulwa.

Secondo ForbesCishe i-52% yezindawo ze-ecommerce zinamakhono omnichannel. Ezinye zazo seziphelelwe yisikhathi, ezinye zisanda kuthola udumo.

Social Media

Inkundla yezokuxhumana ikhule isuka kusimo senkundla iye ekuthembekeni nasekuqashelweni komkhiqizo kuphela. Manje asetshenziswa kabanzi ukuthengisa imikhiqizo kanye nokuthola amakhasimende amasha.

Ukuhweba komphakathi ukusetshenziswa kweziteshi zenkundla yezokuxhumana njengendawo yemakethe yokuthengisa imikhiqizo namasevisi.

Ngenxa yomkhakha wabo wokuzijabulisa, abathengi kulula ukufinyelela kubo ezinkundleni zokuxhumana. Imikhiqizo ye-E-commerce, yona, yenza inqubo yokuthenga ibe lula ukuze isivakashi sithole futhi sithenge into efunekayo endaweni eyodwa.

Nokho, akuzona zonke iziteshi zokuxhumana eziziphatha ngendlela efanayo. Phakathi kwezinzuzo ezinkulu ze-eCommerce namuhla kukhona TikTok, Instagram kanye ne-Facebook. Kodwa-ke, lokho akusho ukuthi kufanele uthengise kuzo zonke lezi zinkundla, ikakhulukazi uma ungakalungeli ukunaka konke kanye nomzamo wakho kuzo zonke. Eqinisweni, abathengisi baphakamisa ukukhetha okukodwa noma okubili futhi bakwenzele ukuphelela. Amakhasimende athenga ngezinkundla zokuxhumana kufanele anikezwe isevisi yekhwalithi efanayo kanye nolwazi njengalabo abathenga kuwebhusayithi.

Ochwepheshe be-E-commerce bathi kufanele kuqashelwe ngokukhethekile iTikTok ngo-2023. Ngokocwaningo lwe-Insider Intelligence, isibalo sabathengi abasebenzayo ku-TikTok sifinyelele ezigidini ezingama-23,7 ngo-2022. Ngokuqhathanisa, yayinezigidi eziyi-2021 ngo-13,7. Ngenkathi i-Facebook ne-Instagram zicishe ziphindwe kabili lezi zibalo, izinga lokukhula kweTikTok lithembisa ukudlula le miphumela ngokushesha kunalokho obekulindelwe umuntu.

Ukusakaza bukhoma

Phakathi nalolu bhubhane, ama-e-commerce brand asebenze ukuthuthukisa ulwazi lokuphequlula kuma-ecommerce abo, ezama ukuphakamisa ulwazi oluku-inthanethi ngokulwenza lufane kakhulu nolwezitolo ezibonakalayo. Futhi ezinye zazo zisebenza kahle, zithuthukisiwe. Imicimbi ebonakalayo yokwethulwa kwemikhiqizo emisha, manje ethandwa kakhulu, ivame ukuheha abathengi abaningi. Ngaphezu kwakho konke, ngoba abantu abaningi, ngisho nabasuka ezindaweni ezikude, bayawufinyelela umcimbi. Kodwa-ke, kumabhizinisi athengisa imikhiqizo engeyona eyedijithali kungase kube usizo oluncane.

Kulokhu, ukuzilolonga okubonakalayo nokusakaza bukhoma kuyinhlanganisela engcono kakhulu. Amakhasimende afuna ukubona imikhiqizo ethengiswa umkhiqizo FUTHI abe nethuba lokuyizama. Kuyajabulisa futhi ukuzwa i-vibe yesitolo esiphathekayo, ukuhlola ukwakheka kwaso futhi uhambe usizungezile sengathi ubulapho.

umthelela

Omunye umkhuba okulindeleke ukuthi ukhule ngo-2023 ukusetshenziswa kwabathonya ku-e-commerce.

I-Influencer marketing isho umkhuba wokusebenza nabantu abanabalandeli abaningi ezinkundleni zokuxhumana ukuze bathuthukise imikhiqizo noma amasevisi.

Ngokusebenzisa amandla alaba bantu, izinkampani zingafinyelela izethameli eziningi futhi zandise ukuthengisa. Ngo-2022 ukumaketha kwe-influencer ku-Instagram kwafinyelela ku-$2,3 billion. Ibhekwa njengesebenza kahle kakhulu ezimbonini ezifana nemfashini nobuhle, kodwa ingasetshenziswa nakwezinye izimboni ezihlukahlukene.

Imodeli yebhizinisi lokubhalisa

Izinkampani eziningi ngokwengeziwe sezishintshele kumodeli yebhizinisi lokubhalisa. Njengoba kubikwe ngu McKinsey & Company, 15% wabathengi be-ecommerce babhalisele isevisi yokubhaliselwe eyodwa noma ngaphezulu. Okubhaliselwe kuvumela amakhasimende ukuthi athole ukulethwa okuvamile kwemikhiqizo noma amasevisi. Yingakho sezidume kakhulu ezimbonini ezahlukene ezifana nezokudla, ezobuhle nezimpahla zokugqoka.

Enye yezinzuzo ezibalulekile zamabhizinisi ukubikezelwa kwemali engenayo ehlinzekwa amamodeli okubhaliselwe. Ngokuba nezinkokhelo eziqhubekayo ezivela kumakhasimende, amabhizinisi angakwazi ukuhlela izimali zawo kanye nempahla. Lokhu kuwusizo ikakhulukazi kumabhizinisi amancane nabaqalayo abafuna ukugcina ukuhamba kwemali okuzinzile.

Izinzuzo zokubhaliselwe zamakhasimende:

• Ukufaneleka: Okubhaliselwe kuqeda ubunzima bokuthenga imikhiqizo noma amasevisi ngokuphindaphindiwe ngokuwaletha njalo. Lokhu kungaba yinzuzo ikakhulukazi ezintweni ezisetshenziswa njalo noma ezidinga ukugcwaliswa kabusha, njengezinto zokudla, imikhiqizo yobuhle noma amavithamini.
• Ukwenza kube ngokwakho: Izinsizakalo eziningi zokubhaliselwe zivumela amakhasimende ukuthi enze ama-oda awo abe ngewakho noma athole izincomo eziqondene nawe ngokususelwe kokuncamelayo. Lokhu kungaholela ekuthengeni okumnandi nokwanelisayo.
• Ukonga: Izinsizakalo zokubhalisa zivame ukunikeza izaphulelo noma izipesheli kwababhalisile. Futhi, ngokuzibophezela ebulungwini besikhathi eside, amanye amasevisi angase anikeze amanani angcono kunokuthenga imikhiqizo noma amasevisi angawodwana.
• Okunikezwayo Okukhethekile: Ababhalisile bangakwazi futhi ukuthola okunikezwayo okukhethekile, izaphulelo, noma ukufinyelela kwangaphambi kwesikhathi emikhiqizweni emisha.
• Ukwaneliseka Kuqinisekisiwe: Ezinye izinsiza zokubhalisa zinikeza ikhono lokukhansela noma kunini, okwenza amakhasimende azizwe azethemba futhi anelisekile ngesevisi, azi ukuthi abakhiyelwe ekuzibophezeleni kwesikhathi eside.

Amasevisi asekelwe ekubhaliseni ayisa ukusebenzelana phakathi kwebhizinisi nekhasimende ezingeni elijulile. Isiza ukuqonda izidingo zabathengi, izintandokazi, ngisho nokwethembeka.
Sekukonke, ngo-2023, singalindela ukubona izinkampani eziningi, zombili ezimisiwe nezintsha, zisebenzisa amamodeli okubhaliselwe ukuze zakhe ubudlelwano obuqinile namakhasimende futhi zandise ukubikezelwa kwemali engenayo.

Uhlelo lokusebenza lweselula

Ngokukhula kwenani labathengi abasebenzisa ama-smartphone ukuze baphequlule i-inthanethi futhi bathenge, amabhizinisi aphendukela kuzinhlelo zokusebenza zeselula njengendlela yokuthuthukisa ulwazi lwamakhasimende nokuthuthukisa ukuthengisa.

Izinzuzo zezinhlelo zokusebenza zeselula:

• Umuzwa wokuthenga olula nolula wamakhasimende: Ngohlelo lokusebenza lweselula, amakhasimende angaphequlula kalula imikhiqizo, athenge futhi alandelele ama-oda awo kuma-smartphone awo. Lokhu kungaba usizo ikakhulukazi kumabhizinisi athengisa imikhiqizo edinga uku-oda kabusha njalo, njengegrosa noma izinto ezibalulekile zasendlini.
• Ukuzibandakanya kwamakhasimende okukhulisiwe nokuthengisa okukhuphukile: Izinhlelo zokusebenza zeselula zingaphinda zisetshenziswe ukuletha ukumaketha komuntu siqu nokuhlosiwe kumakhasimende. Isibonelo, amabhizinisi angasebenzisa izinhlelo zokusebenza zeselula ukuthumela izaziso zohlelo lokusebenza kumakhasimende anezincomo zomkhiqizo ezenziwe zaba ngezakho noma izipesheli.
• Umuzwa oqondene nawe: Izinhlelo zokusebenza zamaselula zingaphinda zisetshenziselwe ukuthuthukisa umuzwa wangaphakathi kwesitolo kusetshenziswa izici ezifana ne-geolocation namabhakhoni, ukuletha amadili omuntu siqu, okunikezwayo nolwazi kumakhasimende uma esesitolo sangempela.
• Ukugcinwa Kwekhasimende Okunyusiwe: Izinhlelo zokusebenza zeselula zingasetshenziswa ukuthuthukisa ukugcinwa kwamakhasimende, ngezici ezifana nezinhlelo zokwethembeka, imiklomelo, nezinzuzo ezihlukile zabasebenzisi bohlelo lokusebenza.

Sengiphetha, umkhakha we-e-commerce uhlala uvela futhi ukuhambisana nezitayela zakamuva kubalulekile ukuze izinkampani zihlale zincintisana. Amathrendi amahlanu abalulekile ongawabuka eminyakeni ezayo ahlanganisa ukuthengiswa kweziteshi zonke, ubuhlakani bokwenziwa, imodeli yebhizinisi lokubhaliselwe, okubukwayo nevidiyo, nezinhlelo zokusebenza zeselula.

Ukuthengisa kwe-Omnichannel, okuvumela amabhizinisi ukuthi axhumane namakhasimende eziteshini eziningi, kuya ngokuya kubaluleke kakhulu njengoba abathengi belindele okuhlangenwe nakho kokuthenga okungenazihibe.

I-Artificial intelligence nayo inomthelela omkhulu ekuhwebeni kwe-e-commerce. Ngokusebenzisa ubuhlakani bokwenziwa, amabhizinisi angakwazi ukwenza izincomo kube ngokwakho, amaphromoshini, nokukhangisa, futhi athuthukise isevisi yamakhasimende, ukutholwa kokukhwabanisa, nokuphathwa kochungechunge lokuhlinzeka.

Amamodeli asuselwe kokubhaliselwe akhula ngokuduma njengoba ehlinzeka ngokulandelanisa okuqhubekayo kwemali engenayo yamabhizinisi kanye nokunethezeka kwekhasimende.

Ukumelwa okubonakalayo namavidiyo kubalulekile ekwethulweni komkhiqizo, kusiza ukwenza imikhiqizo ifinyeleleke kalula futhi ibambeke, futhi kungandisa amathuba amakhasimende okuguqulwa.

Okokugcina, izinhlelo zokusebenza zeselula sezibaluleke kakhulu njengoba uhwebo lweselula luqhubeka nokukhula. Ngokwakha izinhlelo zokusebenza zamaselula, amabhizinisi angafinyelela amakhasimende noma kuphi lapho ekhona, anikeze ulwazi lokuthenga olungenazihibe, futhi akhulise ukuqwashisa ngomkhiqizo.

Ukuze zihlale ngaphambi komncintiswano, izinkampani kufanele zicabangele ukusebenzisa lezi zindlela ekusebenzeni kwazo. Ngale ndlela, bangathuthukisa ulwazi lwamakhasimende, bathuthukise ukusebenza kahle futhi baqhubekise ukukhula.

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