eCommerce maitiro e2023, chii chatingatarisira mugore razvino kubva kupasirese rekutengesa online

Isu takaongorora iyo eCommerce chikamu, tichiedza kunzwisisa kuti maitiro makuru achave api muna 2023, tichinyanya kutarisisa kunhau uye hunyanzvi. Mafambiro anoratidzwa muchinyorwa chino akasarudzwa zvichibva pane zvazvino maindasitiri ekuita, uye fungidziro kubva kuvatungamiriri veindasitiri.

Maererano neInternational Monetary Fund, kukura kwehupfumi kwakaderera kubva pa6,0% muna 2021 kusvika 3,2% muna 2022. Uye kufanotaura kwe2023 kuchiri kuderera. Sezvo inflation yakwira, vanhu vave kunyanya kukoshesa kutenga, sezvo mabhizimisi ari kuramba achivandudza nzira dzavo dzekutengesa kuti vawane vatengi. Nechikonzero ichi, zvakakosha kuti ugare uchivandudza mapuratifomu eCommerce, uye uteedzere maitiro ari muinternet commerce sector.

Saka, ndeapi maitiro azvino mu e-commerce?

Uchenjeri hunobatsira

Artificial intelligence inova yakanyanya kukosha mu e-commerce chikamu. Handeyi nazvo chatbot, pa social campaigns uye mishandirapamwe yekushambadzira yemunhu zvichienderana nehungwaru hwekugadzira. AI matekinoroji ane kugona kugadzirisa maitiro, kuvandudza zviitiko zvevatengi, uye kutyaira bhizinesi kukura.

L 'kungwara kwekunyepedzera iri kuitawo chinhu chakakosha mukutarisira cheni. Maturusi eAI-powered anogona kubatsira makambani kufanotaura kudiwa, kukwidziridza hesera, uye kugadzirisa zvinhu, zvichitungamira kukuchengetedza mutengo uye nekukurumidza nguva dzekutumira. Pamusoro pezvo, AI-powered masisitimu anogona kubatsira kuona hutsotsi, kuderedza njodzi yekurasikirwa nemari kumabhizinesi.

chatbot

Chatbots iri kukurumidza kubuda se e-commerce maitiro egore ra 2023. Aya mapurogiramu eAI-powered anokwanisa kutevedzera nhaurirano dzevanhu uye anogona kubatanidzwa mumapuratifomu akasiyana-siyana, kusanganisira mawebhusaiti uye mameseji mapurogiramu.

Imwe yemabhenefiti akakosha eecommerce chatbots kugona kwavo kupa ipapo vatengi sevhisi. Chatbots anowanikwa 24/24 uye anogona kukurumidza kupindura mibvunzo inowanzo bvunzwa, kubatsira neodha yekupinda, uye kubatsira vatengi kufamba webhusaiti. Nhamba dzinoratidza kuti anopfuura makumi matanhatu muzana ehurukuro chatbots ane rubatsiro vatengesi kugadzirisa dambudziko. Izvi hazvisi izvo chete zvinovandudza ruzivo rwevatengi, asi zvakare zvinosunungura vamiriri vevashandi vevanhu kuti vatarise nyaya dzakaoma.

Chatbots zvakare ine mukana wekuwedzera kutengesa nekupa yakasarudzika chigadzirwa kurudziro uye zvakakosha zvinopihwa. Ivo vanogona kuongorora data revatengi, senge nhoroondo yekutenga uye maitiro ekusevha, kuita mazano akaenderana uye zvinopihwa, izvo zvinogona kutungamirira kumazinga epamusoro ekushandura.

Chatbots inogona kubatsira vatengi munzira yekutenga nekuvatungamira kuburikidza nekubhadhara uye kupindura chero mibvunzo.

Kushambadza mishandirapamwe uye kushamwaridzana kwakasarudzika

AI algorithms ine kugona kugadzirisa yakawanda data. Saka hungwaru hwekugadzira algorithms hunogona kuongorora maitiro evatengi uye zvaunofarira, zvichiita kuti zvikwanise kugadzirisa kurudziro, kukwidziridzwa uye kushambadza.

Maererano neongororo yakaitwa na Bhizinesi Insider Intelligence, AI-powered personalization inofungidzirwa kuburitsa madhora mazana masere emabhiriyoni mukutengesa kwekutengesa panosvika 800.

Mishandirapamwe yekushambadzira yakasarudzika inogona kutora mafomu mazhinji, kubva kune yakasarudzika maemail uye masocial media kushambadzira, kune yakasarudzika kushambadzira pamainjini ekutsvaga uye mamwe mawebhusaiti. Makambani anogona kushandisa iyi data kugovera vatengi vavo uye kugadzira zviziviso zvakasiyana zvemapoka akasiyana evatengi. Izvi zvinogona kutungamira kune akabudirira uye anoshanda ekushambadzira mishandirapamwe, sezvo mameseji achinyanya kuve akakosha uye anonakidza kune vatengi vanoagamuchira.

Kusarudzika kunogona kuitwawo mukati merwendo rwemutengi, kubva pakugadzira mapeji ekumhara akasarudzika kune akasarudzika engoro dzekutengesa zviitiko, zvichibvumira chiitiko chinowirirana uye chinowirirana.

Virtual vabatsiri

AI-powered virtual vabatsiri vari kuwedzera mukurumbira webasa revatengi mu e-commerce. Ava vabatsiri vanogona kubata mabasa akasiyana siyana, sekupindura mibvunzo inowanzo bvunzwa, kuisa maodha, uye kugadzirisa matambudziko ehunyanzvi.

Nekugona kunzwisisa mutauro wechisikigo uye nekupa nekukurumidza uye kwakaringana mhinduro, AI-powered virtual vabatsiri vanogona kuvandudza kugutsikana kwevatengi uye kuvimbika ukuwo vachisunungura vamiriri vebasa revatengi vevanhu kubata nyaya dzakaoma.

Vhidhiyo uye Mifananidzo mune inomiririra inomiririra

Kumiririra inooneka uye mavhidhiyo akakosha mu e-commerce. Vatengi vepamhepo havagone kubata kana kuedza pane zvigadzirwa. Uye rimwe remabasa makuru ekumiririra kwekuona kuratidza zvigadzirwa nenzira yechokwadi uye yakadzama. Izvi zvinogona kusanganisira:

• kushandiswa kwemifananidzo yemhando yepamusoro,
• 360 madhigirii maonero,
• augmented reality experiences (AR),
• high video definyika,
• chokwadi chaicho,
• metaverse.

Aya matekinoroji anogona kunyanya kubatsira kuzvitoro zvinotengesa zvigadzirwa zvakaita sembatya, fenicha kana zvekushongedzwa kwemba, sezvo zvichibvumira vatengi kuona zvigadzirwa mumamiriro echokwadi uye kuwana zano riri nani rekuti vachataridzika sei uye vanokodzera mune yavo. dzimba dzavo.

Kuti uwane simba rakasimba, mabhureki anoshandisa nzira dzakasiyana sedhizaini kuronga kana mufananidzo zoom. Inobvumira vatengi kuti vave nekunzwisisa zviri nani kuti chigadzirwa chinoratidzika sei muupenyu chaihwo.
Vhidhiyo ndeimwe svikiro ine simba inogona kushandiswa kuratidza zvigadzirwa, kupa zvigadzirwa demos, uye kugovera ongororo yevatengi uye zvipupuriro. Maererano neongororo yakaitwa na LiveclickerVhidhiyo-yakavakirwa chigadzirwa mapeji anogona kuwedzera mikana yako yekutendeuka kusvika ku80%.

Mavhidhiyo anogona kushandiswa kupa tarisiro yakadzama yezvimiro zvechigadzirwa uye mabhenefiti, uye anogona zvakare kushandiswa kuratidza kuti chigadzirwa chinoshandiswa sei mumamiriro ehupenyu chaihwo. Izvi zvinogona kunyanya kubatsira kumabhizinesi anotengesa zvigadzirwa zvakaita semagetsi, midziyo yemagetsi, uye zvimwe zvinhu zvingangoda kuunganidzwa kana kuiswa.

Pamusoro peizvi, nzira dzekuona dzinogonawo kubatsira kuvandudza ruzivo rwevatengi nekugadzira inosanganisirwa uye inobatika yekubhurawuza uye yekutenga ruzivo. Izvi zvinogona kukonzera kuwedzera kwekutengesa uye kuchengetwa kwevatengi, sezvo vatengi vangangotenga kubva kukambani yavanofunga kuti iri kuvapa ruzivo uye maturusi avanoda kuita sarudzo ine ruzivo.

Omnichannel kutengesa

eCommerce iri kufamba zvakanyanya kuenda kune imwe pfungwa yekutengesa nekutora mukana wemikana yese yemusika, uye nekudaro pasina kuzvimisa kune chete chiteshi chewebhusaiti. Chepiri Zendesk, 95% yevatengi vanoshandisa nzira dzinopfuura mbiri kuti vabatane nemhando.

Ngatiedzei kufunga, papi zviri nyore kusvika kune mutengi nhasi: pawebhusaiti kana kana uchipuruzira kuburikidza ne Instagram feed?

Muchiitiko chekutanga, vatengi vanowanzova nekubvunza kana kuti pinda webhusaiti yako nekuda kwechimwe chikonzero. Nekudaro, kana tikabatanidza aya maviri chiteshi, pachava nekusvika kwakakura kwevatengi uye nekudaro mimwe mikana yekutendeuka.

maererano ForbesInenge 52% yemasaiti ecommerce ane omnichannel kugona. Mamwe acho ndeechinyakare, mamwe ari kungowana mukurumbira.

Social Media

Social media yakakura kubva pachikuva kusvika pakuvimbika uye kuzivikanwa kwemhando chete. Iye zvino vava kushandiswa zvakanyanya kutengesa zvigadzirwa uye kuwana vatengi vatsva.

Kutengeserana kwevanhu ndiko kushandisa nzira dzesocial media semusika wekutengesa zvigadzirwa nemasevhisi.

Nekuda kwemaitiro avo evaraidzo, vatengi vari nyore kusvika pasocial media mapuratifomu. E-commerce brand, zvakare, inokwenenzvera nzira yekutenga kuitira kuti mushanyi awane uye atenge chinhu chaunoda munzvimbo imwechete.

Nekudaro, hadzisi dzese nzira dzesocial media dzinozvibata zvakafanana. Pakati peanonyanya kubatsira eCommerce nhasi TikTok, Instagram uye Facebook. Nekudaro, izvo hazvireve kuti iwe unofanirwa kutengesa pamapuratifomu ese aya, kunyanya kana usati wagadzirira kupa kutarisisa kwako kwese uye kushanda nesimba kune ese. Muchokwadi, vatengesi vanokurudzira kusarudza imwe kana maviri uye kuvaita kuti vasvike pakukwana. Vatengi vanotenga kuburikidza nesocial media vanofanirwa kupihwa iyo yakafanana mhando sevhisi uye ruzivo sevaya vanotenga pawebhusaiti.

E-commerce nyanzvi dzinoti kutarisisa kwakakosha kunofanirwa kubhadharwa kuTikTok muna 2023. Zvinoenderana netsvagiridzo yakaitwa neInsider Intelligence, nhamba yevatengi vanoshanda paTikTok yakasvika 23,7 miriyoni muna 2022. Kana tichienzanisa, yaive nemamirioni gumi nematanhatu muna 2021 Nepo Facebook ne Instagram zvakada kupeta kaviri manhamba aya, kukura kweTikTok kunovimbisa kupfuudza izvi mhedzisiro nekukurumidza kupfuura zvaungatarisira.

Rarama uchibuda

Munguva yedenda, ma-e-commerce brand akashanda kuvandudza ruzivo rwekubhurawuza panzvimbo dzavo dze-e-commerce, kuyedza kukwidziridza ruzivo rwepamhepo nekuita kuti ive yakafanana neyezvitoro zvenyama. Uye mamwe acho anoshanda zvakanaka, akagadziridzwa. Zviitiko zveVirtual zvekuratidzwa kwezvigadzirwa zvitsva, izvo zvave kufarirwa zvakanyanya, zvinowanzo kukwezva vatengi vakawanda. Kupfuura zvese, nekuti vanhu vazhinji, kunyangwe vanobva kunzvimbo dziri kure, vanogona kuwana chiitiko. Nekudaro, kumabhizinesi anotengesa zvisiri zvedhijitari zvigadzirwa zvinogona kunge zvisingashande.

Mune ino kesi, chaiwo kudzokorora uye kutenderera kwepamoyo ndiko kwakanakisa musanganiswa. Vatengi vanoda kuona zvigadzirwa zvinotengeswa nemhando uye vane mukana wekuzviedza. Izvo zvakare zvinofadza kunzwa vibe yechitoro chepanyama, ongorora dhizaini yacho uye kufamba uchiitenderedza sekunge iwe uripo.

Influencer

Imwe maitiro anotarisirwa kukura muna 2023 kushandiswa kwevapesvedzera mu e-commerce.

Kushambadzira kweInfluencer kunoreva tsika yekushanda nevanhu vane vateveri vakakura pasocial media kusimudzira zvigadzirwa kana masevhisi.

Nekusimudzira pesvedzero yevanhu ava, makambani anogona kusvika kune vakawanda vateereri uye kuwedzera kutengesa. Muna 2022 kushambadzira kwekushambadzira pa Instagram kwakasvika pamadhora mazana maviri nemakumi matatu emadhora. Inofungidzirwa kuti inonyanya kushanda mumaindasitiri akadai sefashoni uye runako, asi inogona kushandiswa mune mamwe maindasitiri akasiyana zvakare.

Kunyoresa bhizinesi modhi

Makambani akawanda uye akawanda akatochinjira kune yekunyoresa bhizinesi modhi. Sezvakataurwa na McKinsey & Kambani, 15% yevatengesi ve ecommerce vakanyoresa kune imwe kana akawanda ekunyorera masevhisi. Kunyoreswa kunobvumira vatengi kuti vagamuchire zvigadzirwa kana masevhisi nguva dzose. Ndicho chikonzero ivo vakawedzera mukurumbira mumaindasitiri akasiyana-siyana, akadai sechikafu, runako uye zvipfeko.

Imwe yemabhenefiti akakosha kumabhizinesi ndeyekufungidzira kwemari inopiwa nemhando dzekunyoresa. Nekuve nerukova rwenguva dzose rwekudzokororwa kwekubhadhara kubva kune vatengi, mabhizinesi anogona kuronga mari yavo uye inventory. Izvi zvinonyanya kubatsira kune mabhizinesi madiki uye ekutanga anotarisa kuchengetedza kuyerera kwemari kwakadzikama.

Kunyoresa mabhenefiti kune vatengi:

• Kurerukira: Kunyoreswa kunobvisa kunetsa kwekutengazve zvigadzirwa kana masevhisi nekuzviendesa nguva nenguva. Izvi zvinogona kunyanya kubatsira kune zvinhu zvinogara zvichishandiswa kana zvinoda kuvandudzwa, senge kits yekudya, zvigadzirwa zvekunaka kana mavhitamini.
• Personalization: Mazhinji masevhisi ekunyorera anobvumira vatengi kugadzirisa maodha avo kana kugamuchira kurudziro yemunhu zvichienderana nezvavanofarira. Izvi zvinogona kutungamirira kune imwe inofadza uye inogutsa yekutenga chiitiko.
• Kuchengetedza: Kunyoresa masevhisi anowanzo kupa zvidzikiso kana zvakakosha zvinopihwa kune vanyoreri. Zvakare, nekuzvipira kunhengo yenguva refu, mamwe masevhisi anogona kupa mitengo iri nani pane kutenga zvigadzirwa kana masevhisi ega.
• Exclusive Offers: Vanyoreri vanogona zvakare kugamuchira zvinopihwa zvega, zvidzikiso, kana kuwana kwekutanga kune zvigadzirwa zvitsva.
• Kugutsikana Kunovimbiswa: Mamwe masevhisi ekunyorera anopa kugona kudzima chero nguva, zvichiita kuti vatengi vanzwe vaine chivimbo uye vachigutsikana nebasa, vachiziva kuti havana kuvharirwa mukuzvipira kwenguva refu.

Kunyoreswa-kwakavakirwa masevhisi anotora kubatanidzwa pakati pebhizinesi nemutengi kune yakadzika nhanho. Inobatsira kunzwisisa kwezvinodiwa nevatengi, zvaunofarira, uye kunyangwe kuvimbika.
Pakazere, muna 2023, tinogona kutarisira kuona mamwe makambani, akasimbiswa uye matsva, kutora mamodheru ekunyorera kuvaka hukama hwakasimba hwevatengi uye kuwedzera kufanotaura kwemari.

Mobile App

Nekuwedzera kuri kuita nhamba yevatengi vanoshandisa mafoni kubhurawuza painternet uye kutenga, mabhizinesi ari kutendeukira kunharembozha senzira yekuvandudza ruzivo rwevatengi uye kuwedzera kutengesa.

Zvakanakira zve mobile apps:

• Yakareruka uye yakapusa yekutenga chiitiko kune vatengi: Ne nharembozha, vatengi vanogona kutarisa zvigadzirwa zviri nyore, kutenga uye kuteedzera maodha avo kubva kumafoni avo. Izvi zvinogona kunyanya kubatsira kumabhizinesi anotengesa zvigadzirwa zvinoda kudzokororwa nguva nenguva, senge girosari kana zvakakosha zvemumba.
• Kuwedzera kubatanidzwa kwevatengi uye kuwedzera kutengesa: Nharembozha maapplication anogona zvakare kushandiswa kuendesa yakasarudzika uye yakanangwa kushambadzira kune vatengi. Semuenzaniso, mabhizinesi anogona kushandisa nharembozha kutumira zviziviso kune vatengi vane munhu akasarudzika chigadzirwa kurudziro kana zvakakosha zvinopihwa.
• Chiitiko chakasarudzika: Maapplication enhare anogona zvakare kushandiswa kusimudzira ruzivo rwemuchitoro uchishandisa maficha akadai segeolocation uye mabhekoni, kuendesa yakasarudzika madhiri, zvinopihwa uye ruzivo kune vatengi kana vari muchitoro chepanyama.
• Kuwedzera Kuchengeta Mutengi: Zvishandiso zvefoni zvinogona kushandiswa kugadzirisa kuchengetedza kwevatengi, zvine maficha akadai seakavimbika zvirongwa, mibairo, uye akasiyana mabhenefiti evashandisi veapp.

Mukupedzisa, iyo e-commerce chikamu inogara ichishanduka uye kuenderana neazvino maitiro kwakakosha kuti makambani arambe achikwikwidza. Matanho mashanu akakosha ekuona mumakore anouya anosanganisira omnichannel kutengesa, hungwaru hwekugadzira, kunyoresa bhizinesi modhi, kuona uye vhidhiyo, uye nharembozha.

Kutengesa Omnichannel, iyo inobvumira mabhizinesi kubatana nevatengi mumatanho akawanda, kuri kuwedzera kukosha sezvo vatengi vanotarisira chiitiko chekutenga chisina musono.

Artificial intelligence zvakare iri kuita zvakakosha mu e-commerce. Nekushandisa hungwaru hwekunyepedzera, mabhizinesi anogona kugadzirisa kurudziro, kukwidziridzwa, uye kushambadza, nekuvandudza sevhisi yevatengi, kuona hutsotsi, uye manejimendi ekutengesa.

Kunyoreswa-kwakavakirwa mamodheru ari kukura mukuzivikanwa sezvo iwo achipa yakadzikama rwizi rwemari inodzokororwa kumabhizinesi uye nyore kune mutengi.

Kumiririra zvinooneka uye mavhidhiyo akakosha pakuratidzwa kwechigadzirwa, anobatsira kuita kuti zvigadzirwa zviwanike uye zvinobatika, uye zvinogona kuwedzera mikana yevatengi yekutendeuka.

Chekupedzisira, nharembozha dzave kuwedzera kukosha sezvo nharembozha iri kuramba ichikura. Nekuvaka nharembozha, mabhizinesi anogona kusvika kune vatengi chero kwavanenge vari, kupa isina musono kutenga ruzivo, uye kuwedzera brand kuziva.

Kuti arambe ari pamberi pemakwikwi, makambani anofanirwa kufunga nezvekushandisa maitiro aya mukuita kwavo. Nenzira iyi, vanogona kuvandudza zviitiko zvevatengi, kuvandudza mashandiro uye kutyaira kukura.

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