Inofungidzirwa nguva yekuverenga: 4 minuti
Ikozvino muchikamu chayo chegumi nesere, tsvakiridzo yakaitwa naCasaleggio Associati yakaongorora data rine chekuita nekutengesa kwepamhepo muna 18 iyo yakanyora kukura kwemari ye2023% yehuwandu hwe27,14 bhiriyoni euros. Zvisinei, musiyano wakanga wakasimba pakati pezvikamu. Chikamu cheMisika chakarekodha kukura kukuru (+ 80,5%), kuchiteverwa neKufamba uye Kushanya (+ 55%), uye Mhuka (+ 42%). Zvakadaro, kune misika yakatarisana nedambudziko rekushomeka kwehupfumi sechikamu cheElectronics icho chakadzikira ne -37% neJewellery and Watches iyo yakarasika maererano nezvidimbu zvakatengeswa (-3,5%) ichiwana zvakadaro maererano nekuchinja. (+4%) chete nekuda kwekuwedzera kwemitengo. Kusiyana negore rapfuura, apo inflation yakapa hafu yekukura, avhareji yemutengo wekuwedzera muEcommerce chikamu muna 2 yaive 2023%, ichisiya yakakura vhoriyamu kukura kwe6,16%.
2024 richava gore reAI-Commerce: "Ecommerce yeramangwana inogona kunge isingachada kuti vatengi vatsvage kuburikidza nezvigadzirwa zvemasaiti akasiyana, asi kungotsanangura zvavanoda kune yavo yemunhu AI mumiriri anozochengeta zvimwe. Shanduko itsva ye e-commerce.", anotsanangura mutungamiri weCA Davide Casaleggio.
Zvikamu zviviri muzvitatu zvevatengesi (67%) vanoti AI ichave nekukanganisa kukuru pa e-commerce mukupera kwegore, nechetatu ichiti shanduko yatove kuitika. Zvitsva zvekutanga zvakaunzwa neartificial intelligence nhasi nezve kugona kwemaitiro ebhizinesi sekugadzira uye manejimendi ezvinyorwa uye zvigadzirwa mifananidzo uye otomatiki yezviitwa zvekushambadzira.
Makambani akabatanidza AI mumaitiro avo akaitora kuti igadzire zvemukati nemifananidzo (ye24% yeavo vakabvunzurudzwa), yekuongorora data uye kufanotaura (16%), otomatiki yezviitwa zvekushambadzira (14%) uye mamwe maitiro. 13%). Kune gumi nematatu muzana, AI yakatoshandiswa kune vatengi kutarisira manejimendi uye yegumi muzana yemunhu rwendo rwevatengi (13%). Pakupedzisira, 10% yevakabvunzurudzwa vanoishandisawo kugadzira zvigadzirwa zvitsva. Pakati pezviitwa zvekushambadzira, SEM (Search Engine Marketing) zviitiko zvinoramba zvichikwezva ruzhinji rwekudyara (10%), munzvimbo yechipiri ne9% ndeye SEO (Search Engine Optimization) zviitiko, munzvimbo yechitatu Email Kushambadzira ne38%.
Pakati pemasocial network anoonekwa seanonyanya kushanda, Instagram yakatanga zvakare iine 38% yezvaunofarira, ichiteverwa Facebook (29%) e Whatsapp (24%). Zvinofanira kucherechedzwa kuti Yepamusoro 3 inoumbwa nemakambani ese ari eboka reMeta. Chiitiko chemharidzo yemushumo mutsva kuSwiss Chamber muMilan neInPost seMain Partner yakatengeswa nenhamba huru yemakambani anotora chikamu.
Sara Barni (Musoro weEcommerce kuFamily Nation) akadzokorora kukosha kwe kuenderera ye e-commerce uye nemagadzirirwo aanogona kuvandudzwa kuburikidza nekupa rubatsiro, Marco Tiso (Online Managing Director weSisal) akaratidza kuti zvave kutoita nhasi kuona kukosha kwehungwaru hwekugadzira hunoshandiswa kumabhizinesi uye pakupedzisira Danieri Manca (Mutevedzeri Mukuru we Corriere della Sera) naDavid Casaleggio vakatora shanduko yekuenderera mberi, tarisiro yehungwaru hwekugadzira uye kukosha kwekutonga muridzi wedata rekambani. Zvinogoneka kudhawunirodha yakazara tsvagiridzo "Ecommerce Italia 2024" muItalian neChirungu pane saiti:
https://www.ecommerceitalia.info/evento2024
BlogInnovazione.it
Chikamu chengarava isimba rechokwadi rehupfumi hwenyika, iro rakafamba richienda kumusika wemabhiriyoni zana nemakumi mashanu...
Muvhuro wapfuura, iyo Financial Times yakazivisa chibvumirano neOpenAI. FT inopa marezinesi ayo epasi rose kutapa nhau…
Mamirioni avanhu anobhadhara masevhisi ekutepfenyura, achibhadhara mari yekunyoresa pamwedzi. Ipfungwa yakajairika kuti iwe…
Coveware neVeeam icharamba ichipa cyber kubira chiitiko mhinduro masevhisi. Coveware ichapa forensics uye kugadzirisa kugona…
