#AI–Splio, CRM machine learning specialist and owner of the Individuation® Marketing SaaS platform, is very proud to announce the acquisition of Tinyclues, the predictive marketing specialist in SaaS, based on Deep Learning. This acquisition realizes the shared ambition to enable brands to orchestrate hyper-personalized marketing simple and at scale.
Splio has more than 400 brands including Decathlon, Pittarosso, QVC, Babaco Market, Piazza Italia, Capatoast, Conforama and Orange, and has been developing its Individualization® Marketing solution since 2021. This solution, based on the Machine Learning (IA), addresses the dual challenge of today's CRM: personalize the customer experience for each individual, while offering marketers an easy solution to orchestrate and pilot at scale.
The technological power of Tinyclues' platform increases Splio's value proposition tenfold. Recently awarded at the Sammy Awards, Tinyclues is in fact the most powerful predictive engine on the market because it is the only one based on Deep Learning. Enables automated processing of large volumes of first-party data to accurately predict customer behavior. More than a hundred brands use Tinyclues daily, including Veepee, Fnac, Accor, Samsung, Tiffany & Co and SNCF Connect.
The acquisition of Tinyclues allows Splio to establish itself as the European leader in intelligent CRM, thanks to its offer of Identification® Marketing, which can be implemented quickly and easily in all sectors and for companies of all sizes.
“AI has become the new norm for better understanding customers or personalizing marketing communications at scale, regardless of industry or company size. Individuation® Marketing based on Machine Learning was a first response to these challenges. The Tinyclues platform, based on the Deep Learning, strengthens our leadership and offers us new growth opportunities, both sectorally and geographically,” says Mireille Messine, CEO of Splio.
“Splio and Tinyclues have long shared the same CRM vision and the same ambition of “one to one at scale” for customers. Splio membership allows our platform to Deep Learning to express its full potential, enabling brands to do predictive marketing, up to customer orchestration and activation”, comments David Bessis, CEO of Tinyclues.
Following this acquisition, Splio now has 250 employees in Europe and MEA and a portfolio of 500 client companies, ranging from medium-sized enterprises to large groups in various sectors (retail, catering, telecommunications, travel, hospitality, leisure, etc. ), for an ARR* exceeding €30 million.
*ARR: Annual Recurring Revenue
Splio is a Martech company based in Paris. The company has 200 employees, of which 90 in Product and R&D, and 5 offices in Europe and MEA. Splio offers an Individualization® Marketing SaaS platform to B2C customer marketing professionals, with un customer portfolio of over 400 brands, ranging from medium-sized enterprises to large groups in four key sectors (retail, e-commerce, catering and telecommunications), including: Pittarosso, QVC, Piazza Italia, Babaco Market, Decathlon, Capatoast, Conforama and Orange.
Splio evolves Marketing Automation towards Identification® Marketing to allow companies to activate and engage each customer on a case-by-case basis in a unique relationship thanks to AI. The Discovery platform® Marketing is based on an innovation without equal on the market, the arbitration, responsible for transmitting every day in a 100% automated way the most relevant communication to the most appropriate channel for each client. This arbitrage differs in a unique way thanks to the calculation of the optimum, starting from the company's challenges, objectives and constraints, and appetites of each client.
Mireille Messine is the CEO of Splio and Grégory Chapron is the Co-CEO. The society boasts of the following investors: Sofiouest, Ring Capital, BPI-FAN, Omnes, Seventure, Amundi PEF, BNP Paribas Développement and SWEN.
Tinyclues is a Martech company that offers a solution predictive marketing based on Deep Learning. Acclaimed by its users, the solution is now used by over a hundred brands, including Veepee, Fnac, Accor, Samsung, Tiffany & Co and SNCF.
Tinyclues' state-of-the-art AI accurately analyzes first-party data so CRM teams can predict their customers' purchase intent and launch campaigns in minutes.
Tinyclues received the 2021 Sammy Award for “Product of the Year” and the Martech Breakthrough Award for “Best Enterprise CRM Solution” in 2021 and 2022. Tinyclues is named a "Vendor to Watch" in Gartner's Magic Quadrant for Digital Marketing Analytics and a "Cool Vendor" in the Multichannel Marketing Report. Additionally, G2 awarded Tinyclues with “Users Love Us” and “High-Performer” certifications in 2021 and 2022.
Tinyclues investors include ISAI, Elaia, Alven Capital and EQT Ventures.
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