I-SEO: ukuma mahhala noma imikhankaso ekhokhelwayo

Ama-algorithms ezinjini zokusesha aguqula kancane izindlela zokusebenzisa amakhasi enziwe kuwebhu. Uma sifuna ukunika ukubonakala okuningi kumasayithi ethu, kufanele sibhale ngendlela yokuthi amakhasi angakwazi ukuwafunda, abasebenzisi kanye nezinjini zokusesha, "ngendlela efanayo".

I-SEO yenza iwebhusayithi yakho isebenziseke kubo bobabili abasebenzisi nezinjini zokusesha, ngaleyo ndlela inquma ukuqondiswa kwemininingwane efanelekile. Yize izinjini zokusesha seziyinkimbinkimbi ngokwengeziwe, azikwazi ukubona nokuqonda ikhasi lewebhu njengomuntu. Indlela ye-SEO isiza izinjini ukuthi ziqonde ukuthi yiliphi ikhasi ngalinye eliqukethe, nokuthi zingaba wusizo kanjani kubasebenzisi.

Cabanga ukuthi uthumele isithombe senja yakho yomndeni online. Omunye umuntu angayichaza “njengenja emnyama, enesilinganiso esiphakathi nendawo, ebukeka njengeLabrador, edlala ibhola ijaha ipaki. Injini yokusesha ehamba phambili emhlabeni ibizobanzima ukuqonda isithombe siye ezingeni elifanayo lokunemba. Injini yokusesha isiqonda kanjani isithombe? Ngenhlanhla, indlela ye-SEO ivumela abaphathi bewebhu ukuthi banikeze izinkomba, izinjini zokusesha ezingazisebenzisa ukuqonda okuqukethwe. Ukuqonda womabili amakhono nokulinganiselwa kwezinjini zokusesha kuvumela ama-Webmasters ukwakha kahle, ukufometha, nokuchaza okuqukethwe kwewebhu ukuze izinjini zokusesha zikwazi ukufunda.

Ngaphandle kwe-SEO, iwebhusayithi ingabonakali ezinjini zokusesha ...

Imikhawulo yobuchwepheshe benjini lokucinga

Izinjini eziphambili zokucinga zonke zisebenza ezimisweni ezifanayo. Amarobhothi wokusesha othomathikhi akhasa iwebhu, alandele izixhumanisi, nokuqukethwe kwezinkomba kudatha enkulu. Bakwenza ngobuhlakani obumangalisayo obumangalisayo, kepha ubuchwepheshe besimanje bokusesha abunakulungeleka.
Kunemikhawulo eminingi yezobuchwepheshe, edala izinkinga ezinkulu ekungeniseni ikhasi nasekuhlukaniseni. Isibonelo:

• Izinkinga zokukhasa nokukhomba

  • Amafomu online: izinjini zokusesha azikwazi ukugcwalisa amasimu angenalutho "we-on" (ngokwesibonelo ukungena ngemvume), futhi ngenxa yalokho noma yikuphi okuqukethwe okulandelayo (izindawo ezigciniwe) kuhlala kufihliwe;
  • Amakhasi ayimpinda: Amawebhusayithi asebenzisa i-CMS (ukuphathwa kokuqukethwe okufana ne-WordPress) kuvame ukudala izinhlobo eziphindwe kabili zekhasi linye. Le yinkinga enkulu yezinjini zokucinga ezifuna okuqukethwe okwangempela;
  • Vimba ikhodi: amaphutha ezinkombandlela zokukhamba zewebhusayithi (amarobhothi.txt) kungaholela ekutheni izinjini zokucinga zivinjelwe ngokuphelele;
  • Izakhiwo zokuxhumanisa ezimbi: uma ukwakheka kokuxhumeka kwewebhusayithi kungaqondakali kunjini yokucinga, konke okuqukethwe kwewebhusayithi ngokwayo kungenzeka kungafiki. Noma, uma kuskenwa, okuqukethwe okumbuliwe kungathathwa njengokubalulekile yenjini yokusesha;
  • Okuqukethwe okungewona umbhalo: noma ngabe izinjini zithuthuka ngokufunda umbhalo okungewona we-HTML, okuqukethwe kufomethi abezindaba abacebile kusenzima ukuhlaziya izinjini zokusesha. Lokhu kufaka umbhalo kumafayili e-Flash, izithombe, izithombe, amavidiyo, umsindo nokuqukethwe kwanoma imaphi ama-plug-ins;

• Izinkinga zokuxhumana phakathi kwentambo yokusesha nokuqukethwe amakhasi wewebhusayithi yakho

  • Amagama angajwayelekile: ngokwesibonelo uma sinombhalo obhalwe ngamagama wokusebenzisa okungajwayelekile, uma siqhathanisa nemigomo abantu abayisebenzisayo ukwenza ucwaningo. Isibonelo, ukubhala "amayunithi wokupholisa ukudla" lapho abantu empeleni bafuna "iziqandisi";
  • Ukuzithoba kolimi kanye nokwenziwa kwezwe: isibonelo, "umbala" kanye "nombala". Uma kwenzeka ungabaza, kuhle ukubheka ukuthi abantu basebenzisani ukwenza usesho, bese usebenzisa amagama afanayo kokuqukethwe;
  • Ukukhomba indawo engafanele: ukuqondisa okuqukethwe ngesiRussia lapho abantu abaningi bezovakashela iwebhusayithi yakho
    Ngivela eChina;
  • Izimpawu ezixubekile zesimo: ngokwesibonelo, isihloko seposi sithi "Ikhofi enhle kunazo zonke eColombia", kepha okuthunyelwe kumayelana neholide eCanada, lapho kukhonzwa ikhofi enhle kakhulu.
    Le milayezo exubile equkethwe kwiwebhusayithi yakho ithumela amasiginali adidayo ezinjini zokusesha.

Njalo qiniseka ukuthi okuqukethwe kwakho kuyafundwa

Ukubuza umbuzo nokukhishwa kwezibalo zewebhusayithi yakho kubalulekile, futhi uma usunezinga elihle ku-SERP, kufanele futhi umake okuqukethwe kwakho. Ubuchwepheshe bokucwaninga bususelwa kumamethrikhi wokuhambisana nokubaluleka, futhi amamethrikhi alinganiswa ngokubona okwenziwa ngabantu: okungukuthi, lokho abakutholayo, abakwenzayo, abakwenzayo nokuphawula kwabo. Ngakho-ke awukwazi nje ukwakha iwebhusayithi ephelele futhi ubhale okuqukethwe okuhle; kumele futhi wabelane, futhi ukhulume ngalokho okuqukethwe.

Thuthukisa i-SEO yewebhusayithi yakho

Lapho ukumaketha kocwaningo kuqale maphakathi ne-90 iminyaka, amagama asemqoka e-meta amele amaqhinga adingekayo ukuthola inkomba enhle yamakhasi akho newebhusayithi yakho. Kwi-2004 izixhumanisi namazwana kumabhulogi athole ukubaluleka ngenxa yokwanda kwethrafikhi, isixhumanisi esizenzakalelayo kanye nabakhiqizi be-SPAM kudaliwe. Ku-2011, ukumaketha komphakathi ne-multimedia sekuye kwaba okubaluleke kakhulu ekusetshenzisweni kwenkomba kangcono ezinjini zokucinga.

Ukuvela kwezinjini zokucinga kuholele ekuvuseleleni ubuchule bawo, ngakho-ke izindlela nobuchwepheshe obusebenza ku-2004 kungalimaza inkomba yakho namuhla. Emhlabeni wokucwaninga, ushintsho luhlala luhlala njalo. Ngalesi sizathu, ukumaketha usesho kuzoqhubeka kube yinto eza kuqala kulabo abafisa ukuhlala bencintisana kuwebhu.

Ercole Palmeri