Indawo yeWEBHU: izinto omawuzenze, phucula ubukho bakho kwiinjini zokukhangela, yintoni i-SEO - VII inxalenye

I-SEO, okanye i-Search Engine Optimization, kukubekwa kwewebhusayithi yakho okanye i-ecommerce kwiinjini zokukhangela kunye neenethiwekhi zentlalo. Nge-SEO sithetha indlela yokwandisa indawo yakho kwi-injini yokukhangela, oko kukuthi, ikhulisa ngengqiqo yokulula apho isayithi lakho lifikelelwa khona.

Xa umsebenzisi ekhangela ulwazi kwi-injini yokukhangela, isiphumo sihlala siluluhlu lweziphumo: olu luhlu lubizwa ngokuba I-SERP (Injini yokukhangela iZiphumo zamaphepha). Iziphumo ezenza i SERP, banokuba:

• Ixhasiwe, o.k.t. indawo ibekwe kwi SERP ngesiseko somnikelo wezoqoqosho oza kuhlawulwa ngocofa "Pay per Click";
• Organic, i.e. indawo ibekwe kwindawo SERP ngokusekelwe kuqwalaselo oluthile oluhamba ngegama le seo;

Nge-SEO sinokufumana izikhokelo ezininzi, kwaye ke abathengi abaninzi

I-SERP, kwaye ke iziphumo zophando, ziqulunqwe ngokulandela umyinge wokukhetha iphepha, defiyenziwe yi-algorithm ye-injini yokukhangela. Ngoko ke kuthiwa i-algorithm defiumgangatho unikiwe kuwo onke amaphepha kulo lonke uphendlo. Umba onegalelo ngamandla defiI-nition of ranking ngamava omsebenzisi (User Experience okanye i-UX) enikwe yiwebhusayithi.Sinokuthi ke ngoko kukho unxulumano olusondeleleneyo phakathi kokuphucula injini yokukhangela (SEO) kunye nenkonzo yabathengi.
Izicwangciso ezichanekileyo zokuthengisa iiNjini zoPhando zinokuhamba ixesha elide ekwandiseni ishishini elincinci.
UPhuculo lwe-injini yokukhangela ibhekisa kusetyenziso lwezicwangciso eziliqili zokwandisa indawo yewebhusayithi kumaphepha eziphumo zenjini yokukhangela (SERP) kunye nesizathu esiyintloko sokwamkela amaqhinga okuthengisa ase-SEO, ngakumbi njengeshishini elincinci, kukutsala i-organic traffic.

Isicwangciso esihle se-SEO siphuhla ngokuphucula okuqhubekayo

Ukusetyenziswa kwesicwangciso se-SEO asinazo iziphumo ezikhawulezayo, kuba isicwangciso sithatha ixesha ukuba siqondwe ngeenjini zokukhangela. Ngenxa yesi sizathu, ukuba umntu ufuna abathengi abatsha ngokukhawuleza, kufuneka adibanise i-Search Engine Optimization kunye ne-PPC okanye ibhajethi ye-Pay Per Click (intengiso ehlawulweyo).
Kodwa xa isayithi emva kweenyanga ezimbalwa iqala ukufumana isikhundla esihle, kwaye inyuke izikhundla kwi-SERP, ukutyelela kuqala ukunyuka.

Ukuqonda ishishini lakho

Ukuze uqonde indlela yokudibanisa i-SEO kwiintengiso, uya kufuna ukuqonda okuqinileyo malunga nendlela i-SEO optimization isebenza ngayo. Kodwa ukuqinisekisa ukuba isicwangciso sisebenza kakuhle, okokuqala kuyimfuneko ukuhlalutya ngokucophelela icandelo lemveliso: i-periodicity, abakhuphisana nabo, ... njl ...
Le yinkqubo yokuphucula eqhubekayo, enceda iinjini zokukhangela ukuba zifumane iwebhusayithi yakho kwaye uqinisekise ukuba ubonisa kwiziphumo zokukhangela. 

Uguqulo

Iindwendwe zakho zewebhusayithi zibizwa ngokuba ziinkokeli, kwaye injongo yewebhusayithi (okt eyethu) kukujika babe ngabathengi. Inyathelo lokukhokelela kumthengi (okanye umfowunelwa) libizwa ngokuba yinguquko. 

Ukubeka amaphepha kwiindawo eziphezulu ze-SERP kubalulekile, ukutsala i-traffic eyaneleyo kwiwebhusayithi, kwaye emva koko uguqule.
Iindwendwe zewebhusayithi kufuneka ziguqukele kwiintengiso ukuze iinzame zakho zigcineke kuba ukuthengisa kuko okunegalelo kumgca wakho ophantsi. I-SEO ingaba yinxalenye ephambili yesicwangciso sakho sokuthengisa kunye nokutshintsha umdlalo wokunyusa i-intanethi kunye nokuthengiswa kweevenkile.

Amagama angundoqo afanelekileyo

Amagama angundoqo abalulekile, nokuba ngoku aphethe ubunzima obuncinci kuneminyaka embalwa edlulileyo. Ngaphandle kwamagama angundoqo, abathengi abanokuthi bangakufumani, yiyo loo nto amagama angundoqo yenye yezona zinto zibalulekileyo kwisicwangciso sakho se-SEO.
Umzekelo, masithi ishishini lakho lithengisa izincedisi zasekhitshini. Ngoko ke sinokucinga ukuba ibinzana eliphambili esinokuzihlela ngalo "izixhobo zasekhishini". 

Kodwa kukho namanye amagama angundoqo kunye namabinzana ngokuqinisekileyo abathengi abawasebenzisayo ukuphanda iimveliso zakho, kwaye kuxhomekeke kuthi ukuba sizifumane ngokugqibeleleyo.

Xa unamagama angundoqo afanelekileyo kwibhokisi yakho yesixhobo, aya kukunceda uqhagamshelane nabathengi abanokubakho abafuna ukuthenga oko ukuthengisayo.

Yenza umxholo

Eyona nto ilungileyo kukudala umxholo ukusuka kumbono we-SEO, umxholo ungaphezulu nje kwesithuthi samagama angundoqo, sisixhobo ongasisebenzisa ukuguqula abathengi abanakho. Umxholo yinto exabisekileyo onokuthi uyinike abathengi, kwaye yi-asethi ekwabelwana ngayo onokuyisebenzisa ukufikelela kubaphulaphuli abatsha.
Nantsi indlela umxholo onokusebenza ngayo ukwandisa intengiso: Xa abathengi abanokubakho bekhangela i-Intanethi ngolwazi malunga nemveliso okanye inkonzo efana nale uyinikezelayo, badibana nezithuba kwiintanethi zentlalo, iibhlog, amaphepha ewebhu, kunye neminye imixholo eyilelwe ukuphendula eyabo. izicelo.
Xa usebenza ukuba ube nowona mxholo ubalaseleyo, obaluleke kakhulu, obandakanyekayo, kunye nowona mxholo unegunya kwi-intanethi, ithemba liya kulufumana uphawu lwakho phambi komntu wonke kwaye oku kukunika ithuba lokwakha ubudlelwane kunye nokuguqula izikhokelo zibe ngabathengi.
Umxholo omkhulu uza ngeendlela ezininzi, kwaye injongo yakho kufuneka ibe kukutsala abathengi kunye nokuguqula.

Umxholo usentliziyweni yokuthengisa ngaphakathi, kwaye xa unesicwangciso esiqinileyo sokungena kunye nomxholo omkhulu wokusiqhuba, uya kuhlala unabathengi kwi-e-commerce yakho. 
Nangona kunjalo, kubalulekile ukukhumbula ukwandisa wonke umxholo wakho ngamagama angundoqo afanelekileyo kwaye uqiniseke ukuba amagama angundoqo owasebenzisayo afanelekile kwisiqwenga kunye nohlobo lomxholo owubonisayo.

Kwiveki ezayo siza kuwenza nzulu lo mbandela ngeengcebiso ezingaphezulu ...

Ercole Palmeri: Innovation likhoboka

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