Ixesha lokufunda eliqikelelweyo: 4 imizuzu
Ngoku kwi-18th edition, uphando olwenziwa yiCasaleggio Associati luhlalutye idatha enxulumene nokuthengiswa kwe-intanethi kwi-2023 erekhoda ukukhula kwi-turnover ye-27,14% kwi-80,5 yezigidigidi zee-euro. Nangona kunjalo, umahluko wawunamandla phakathi kwamacandelo. Icandelo leeMarike libhale olona hlumo lukhulu (+55%), lulandelwa luhambo noKhenketho (+42%), kunye neZilwanyana (+37%). Nangona kunjalo, kukho iimarike eziye zachaphazeleka kwimpembelelo yentlekele yoqoqosho efana necandelo le-Electronics eliye labona ukuhla kwe--3,5% kunye neJewellery kunye neWatches eziphulukene neziqhekeza ezithengisiweyo (-4%) ngelixa zizuza nangona kunjalo ngokwenguquko. (+2%) kuphela ngenxa yokunyuka kwamaxabiso. Ngokungafaniyo nonyaka odlulileyo, xa ukunyuka kwamaxabiso kubangele isiqingatha sokukhula, ukunyuka kwexabiso eliphakathi kwicandelo le-Ecommerce ngo-2023 kwakuyi-6,16%, okushiya ukukhula kwevolumu ye-20,98%.
I-2024 iya kuba ngunyaka we-AI-Commerce: "I-Ecommerce yexesha elizayo ayinakuphinda ifune abathengi ukuba bakhangele kwiimveliso zeendawo ezahlukeneyo, kodwa bachaze kuphela iimfuno zabo kwi-arhente yabo ye-AI eya kubakhathalela abanye. Inguqu entsha ye-e-commerce.", uchaza umongameli we-CA Davide Casaleggio.
Isibini kwisithathu sabathengisi (i-67%) bathi i-AI iya kuba nempembelelo enkulu kwi-e-commerce ekupheleni konyaka, kunye neyesithathu ithi ukuguqulwa sele kuqhutywe. Iinguqulelo zokuqala eziziswe yikukubhadla okungeyonyani namhlanje malunga nokusebenza kakuhle kweenkqubo zoshishino ezifana nokudalwa kunye nokulawulwa komxholo kunye nemifanekiso yemveliso kunye nokuzenzekelayo kwemisebenzi yentengiso.
Iinkampani ezidibanise i-AI kwiinkqubo zabo ziye zayamkela ekudalweni komxholo kunye nemifanekiso (kwi-24% yalabo baxoxwa nabo), ukuhlalutya idatha kunye nokubikezela (16%), ukuzenzekelayo kwemisebenzi yokukhangisa (14%) kunye nezinye iinkqubo ( 13%). Kwi-13%, i-AI sele isetyenziselwa ulawulo lokhathalelo lwabathengi kunye ne-10% yokwenza uhambo lwabathengi (10%). Ekugqibeleni, i-9% yabo babuzwayo bayayisebenzisa ukuyila iimveliso ezintsha. Phakathi kwemisebenzi yokuthengisa, imisebenzi ye-SEM (i-Search Engine Marketing) iyaqhubeka ukutsala utyalo-mali oluninzi (38%), kwindawo yesibini nge-18% yimisebenzi ye-SEO (i-Search Engine Optimization), kwindawo yesithathu yi-Email Marketing kunye ne-12%.
Phakathi kweenethiwekhi zentlalo ezithathwa njengezona zisebenzayo, i-Instagram iphinde yaqala nge-38% yezinto ezikhethwayo, ilandelwa ngu Facebook (29%) e Whatsapp (24%). Kufuneka kuqatshelwe ukuba i-Top 3 yenziwe ziinkampani zonke zeqela leMeta. Isiganeko sokunikezelwa kwengxelo entsha kwi-Swiss Chamber eMilan kunye ne-InPost njenge-Mart Partner yathengiswa kunye nenani elikhulu leenkampani ezithatha inxaxheba.
USara Barni (iNtloko ye-Ecommerce kwiSizwe soSapho) uphinde waphinda ukubaluleka uzinzo kwi-e-yorhwebo kunye nendlela enokuthi iphuhliswe ngayo ngamaphulo oncedo, uMarco Tiso (uMlawuli oLawulayo we-intanethi weSisal) ubonise indlela esele yenzeka ngayo namhlanje ukubona impembelelo ebalulekileyo yobukrelekrele bokwenziwa kumashishini kwaye ekugqibeleni uDaniel Manca (uSekela Mlawuli we Corriere della Sera) kunye noDavide Casaleggio bathatha isitokhwe sotshintsho oluqhubekayo, ithemba lobukrelekrele bokwenziwa kunye nesidingo sokulawula ubunini bedatha yenkampani. Kuyenzeka ukukhuphela uphando olupheleleyo "i-Ecommerce Italia 2024" ngesiTaliyane nangesiNgesi kwindawo:
https://www.ecommerceitalia.info/evento2024
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