Yintoni i-Corporate Innovation: ezinye iimbono zokuyiphumeza ngcono

Zininzi iintetho malunga nokwenziwa kwezinto ezintsha, kwaye ngokwesiqhelo eli gama libhekisa kuyo yonke into entsha kunye nenguquko.

Uphawu lokusungula izinto ezintsha kushishino kukulungela ukuvuleleka kwiimbono ezintsha, eziphucula kwaye zitshintshe indlela esenza ngayo izinto.

Uphawu lobuntu kukuba sizizidalwa zomkhwa kwaye ke kungokwemvelo kuthi ukuba sikuchase ukutshintsha. Imibutho iyakuchasa ngakumbi ukutshintsha, ihlala izama ukutshintsha indlela yokuziphatha xa sele kusemva kwexesha. Ngokuqhelekileyo, inkampani ine-alibis ezininzi zokuthethelela imeko yayo, kuquka: 'Sinesabelo semarike', 'Sikhulu kakhulu ukuba singatshintsha', 'Utshintsho luya kuchaphazela ixabiso lesabelo', okanye 'Siyinkokeli'. I-Kodak, i-Blockbuster kunye neMida yiminye imizekelo yeenkampani ezichasene nokutshintsha.

Ngelishwa, ishishini lobuchwephesha kunye nabantu abasebenza apho ngabona banomdla wokutshintsha. Nangona kubuchwephesha bolwazi, zininzi izizathu ezinokuthintela ukuveliswa kwezinto ezintsha: indlela yokuziphatha yomnikezeli ngeempahla, izixhobo zekhompuyutha, ukuthintela ukhuphiswano, iingxaki ezinokuvela xa kusetyenziswa iteknoloji "engaxhaswanga".

Ukususela kumava am, abakhi be-IT bahlala benyanzeliswa ukuba baphumeze iteknoloji ethile, nokuba kungcono, kungabizi kakhulu kunye nezisombululo ezintsha zikhoyo.

Abanye baziva bedinga ukuxhasa itekhnoloji yakudala kwaye bakhusele ipropathi enomgangatho ophezulu wokuqonda kunye nolwazi, ukuze nje babe nokuzithemba ngakumbi ekugcineni imisebenzi yabo.

Ingxaki ngu "pseudo innovation". Kungenxa yokuba umntu uthenga uhlobo olutsha lwetekhnoloji efanayo oko akuthethi ukuba uyila. Kuhlala kubalulekile ukubuza imibuzo embalwa elula xa umthengisi ethetha ngemveliso ephucukileyo- "Ingandinceda njani ukunciphisa iindleko, ukunciphisa ubunzima kunye nokuphucula ukusebenza, ukubakho kunye nokuthembeka?" Ngaba kukutshintsha nje okanye kuya kunceda ukutshintsha ishishini lam? Kwaye okokugqibela, ngaba ukhetho lwemveliso luyayichaza indlela ozivelise ngayo?

Rhoqo, abathengisi beemveliso ezingezizo izinto ezintsha bacinezela ukusungula izinto ezintsha ukuze bagcine umgca wabo osezantsi ngokugcina abathengi bevaleleke kwiimveliso zobunini.

Kule nkundla, ayisiyiyo eyomeleleyo esindayo, kodwa ngabantu abavulekileyo ukuba batshintshe kwaye baziqhelanise neemfuno zabo kunye nendawo abasebenza kuyo.

Ke eyona nto iphambili kukuhlala unengqondo evulekileyo, uhlala uphanda ngeendlela ezintsha zokwenza izinto eziqhelekileyo, uziphucule kuzo zonke iindawo zokujonga. Ukuba ubona itekhnoloji entsha kwaye uziva izokunceda wena nombutho wakho, zama, zama kwaye uzame. Nje ukuba unokholo kwinto entsha, ungaya phambili kwaye uyonwabele.

Ubuchule abupheleli nje kwizibonelelo zemali, kodwa njengeyona njongo iphambili kukufumana ukhuphiswano.

Yintoni ukuveliswa kweshishini? 

Ukuveliswa kweshishini kuxa iinkampani ziphumeza iinkqubo ezintsha, izimvo, iinkonzo okanye iimveliso ngenjongo yokwandisa inzuzo. Kusenokuthetha ukusungula iimveliso okanye iinkonzo ezintsha neziphuculweyo, ukwenza inkqubo esele ikho isebenze ngakumbi, okanye ukusombulula ingxaki yeshishini langoku. Ugxininiso lweshishini ekucingeni, ukuyila ukucinga, okanye ukuseka ilebhu yokuvelisa izinto ezintsha kunokuqhuba iinguqulelo kushishino. Eyona nto iphambili yokwenziwa kwezinto ezintsha kukuba ingenisa imali yenkampani. 

Yintoni engekho ukwenziwa kwezinto ezintsha

Ukuveliswa kwezinto ezintsha kuye kwaba ngumxholo oshushu kangangokuba intsingiselo yawo yokwenyani ihlala ilahleka kwingxolo. Ngelixa abanye beyisebenzisa njengegama eliqhelekileyo lokusebenzisa itekhnoloji yamva nje okanye ukwenza utshintsho ngenxa yotshintsho, i defiInkcazo “yokusungula izinto ezintsha” ilinganiselwe kutshintsho kushishino olungundoqo lombutho olukhokelela ekukhuleni. 

Kutheni kubalulekile ukusungula izinto ezintsha?

Ukwenziwa kwezinto ezintsha kubonelela iinkampani ngezibonelelo ezine eziphambili: 

1. Lindela kwangaphambili ukuphazamiseka okunokuthi kwenzeke: Xa yenziwe ngokufanelekileyo, inguqulelo yeshishini ithatha indawo apho imarike isiya khona ngenxa yokuphazamiseka okunokubakho okanye ukutshintsha iimfuno zabathengi. Iinkampani zisebenzisa olu lwazi ukwenza utshintsho olucwangcisiweyo kunye nokukhuthaza abasebenzi bangaphakathi ukuba babe ngabarhwebi. Olo tshintsho lunokubandakanya ukudala imveliso okanye inkonzo efana neyona nto iqalayo, ukuthenga kwabanye kwishishini, okanye ukusebenzisana nabasanda kufika (eyaziwa ngokuba yimodeli "yokuthenga, ukwakha, iqabane").
2. Ukusebenza kakuhle: Uninzi lotshintsho lweshishini lwenzeka ngokwenza iinkqubo zoshishino esele zikhona zingabizi kakhulu, zichithe ixesha elincinane ukugqiba, kwaye zigcineke. Olu tshintsho lugcina ixesha kwaye lwenza kube lula ukuba umbutho ulungelelanise utshintsho lweshishini kunye ne-agility, ekhusela ukuguquguquka kunye nomngcipheko. 
3. Ukutsala kunye nokugcina italente: Namhlanje kunanini na ngaphambili, abasebenzi, ingakumbi abakwinkulungwane eziliwaka kunye neGeneration Z, bafuna ukusebenzela iinkampani ezihamba ngokukhawuleza, eziqhutywa yimishini abakholelwa ukuba zinekamva eliqaqambileyo. 
4. Umbono wophawu: Abathengi bazimisele ngakumbi ukuthenga kwiinkampani abazijonga njengezinto eziqalwayo nezinenkathalo ngoluntu. 

Ercole Palmeri