Khakanyo ea nako ea ho bala: 4 minuti
Hona joale khatisong ea eona ea 18, lipatlisiso tsa Casaleggio Associati li hlahlobile lintlha tse amanang le thekiso ea marang-rang ka 2023 e tlalehang kholo ea phaello ea 27,14% bakeng sa kakaretso ea li-euro tse limilione tse likete tse 80,5. Leha ho le joalo, phapang e ne e le matla pakeng tsa mafapha. Lekala la Limmaraka le tlaleha kholo e kholo ka ho fetisisa (+55%), la lateloa ke Maeto le Bohahlauli (+42%), le Liphoofolo (+37%). Leha ho le joalo, ho na le limmaraka tse anngoeng ke koluoa ea moruo joalo ka lekala la Electronics le boneng phokotseho ea -3,5% le Jewellery and Watches e ileng ea lahleheloa ke likotoana tse rekisitsoeng (-4%) ha e ntse e tsoela pele ho fumana chelete. (+2%) feela ka lebaka la keketseho ea litheko. Ho fapana le selemong se fetileng, ha inflation e kenya letsoho halofo ea kholo, keketseho ea theko e tloaelehileng lekaleng la Ecommerce ka 2023 e ne e le 6,16%, e siea kholo e kholo ea 20,98%.
2024 e tla ba selemo sa AI-Commerce: "Ecommerce ea kamoso e kanna ea se sa hloka bareki ho batla lihlahisoa tsa libaka tse fapaneng, empa ba hlalose litlhoko tsa bona ho moemeli oa bona oa AI ea tla hlokomela tse ling kaofela. Phetoho e ncha ea khoebo ea e-commerce.”, ho hlalosa mopresidente oa CA Davide Casaleggio.
Likarolo tse peli ho tse tharo tsa barekisi (67%) li re AI e tla ba le tšusumetso e kholo khoebong ea e-commerce qetellong ea selemo, 'me karolo ea boraro e re phetoho e se e ntse e tsoela pele. Litlhahiso tsa pele tse tlisoang kebohlale ba maiketsetso kajeno li mabapi le katleho ea mekhoa ea khoebo e kang ho theha le ho laola litaba le litšoantšo tsa lihlahisoa le ho iketsetsa mesebetsi ea papatso.
Likhamphani tse kenyelletseng AI lits'ebetsong tsa tsona li e amohetse bakeng sa ho theha litaba le litšoantšo (bakeng sa 24% ea batho bao ho buisanoeng le bona), bakeng sa tlhahlobo ea data le ho bolela esale pele (16%), automation ea mesebetsi ea papatso (14%) le lits'ebetso tse ling. 13%). Bakeng sa 13%, AI e se e sebelisoa bakeng sa taolo ea tlhokomelo ea bareki le 10% bakeng sa ho iketsetsa leeto la bareki (10%). Qetellong, 9% ea bao ho buisanoeng le bona le bona ba e sebelisa ho rala lihlahisoa tse ncha. Har'a mesebetsi ea papatso, mesebetsi ea SEM (Search Engine Marketing) e tsoela pele ho hohela matsete a mangata (38%), sebakeng sa bobeli ka 18% ke mesebetsi ea SEO (Search Engine Optimization), sebakeng sa boraro ke Email Marketing e nang le 12%.
Har'a marang-rang a sechaba a nkoang a sebetsa haholo, Instagram e boetse e le ea pele ka 38% ea likhetho, e lateloe ke Facebook (29%) e whatsapp (24%). Hoa lokela ho hlokomeloa hore Top 3 e entsoe ka lik'hamphani tsohle tsa sehlopha sa Meta. Ketsahalo ea tlhahiso ea tlaleho e ncha ho Swiss Chamber e Milan le InPost e le Main Partner e ile ea rekisoa ka palo e kholo ea lik'hamphani tse kenyang letsoho.
Sara Barni (Hlooho ea Ecommerce ho Sechaba sa Lelapa) o ile a pheta bohlokoa ba itsetsepetse bakeng sa khoebo ea e-commerce le hore na e ka boela ea ntlafatsoa joang ka mekhoa ea liphallelo, Marco Tiso (Mookameli oa Marang-rang oa Sisal) o bontšitse kamoo ho seng ho khoneha kajeno ho bona phello e kholo ea bohlale ba maiketsetso bo sebelisoang likhoebong 'me qetellong Daniele Manca (Motlatsi oa Mookameli oa Corriere della Sera) le Davide Casaleggio ba ile ba nka phetoho e tsoelang pele, litebello tsa bohlale ba maiketsetso le tlhokahalo ea ho laola boitsebiso ba k'hamphani. Hoa khonahala ho khoasolla lipatlisiso tse felletseng "Ecommerce Italia 2024" ka Setaliana le Senyesemane sebakeng sa marang-rang:
https://www.ecommerceitalia.info/evento2024
BlogInnovazione.it
Lekala la likepe ke matla a 'nete a moruo a lefats'e, a tsamaileng ho ea 'marakeng oa limilione tse likete tse 150...
Mantaha o fetileng, Financial Times e phatlalalitse selekane le OpenAI. FT e fana ka tumello ea bongoli ba eona ba maemo a lefats'e…
Batho ba limilione ba lefella litšebeletso tsa ho phallela, ba lefa litefiso tsa khoeli le khoeli tsa ho ngolisa. Ke maikutlo a tloaelehileng hore u…
Coveware ke Veeam e tla tsoelapele ho fana ka litšebeletso tsa karabelo ea liketsahalo tsa bosholu ba cyber. Coveware e tla fana ka bokhoni ba forensics le tokiso…
