Kev lag luam ecommerce hauv ltalis ntawm +27% raws li tsab ntawv ceeb toom tshiab los ntawm Casaleggio Associati

Casaleggio Associati daim ntawv tshaj tawm txhua xyoo ntawm Ecommerce hauv Ltalis nthuav tawm.

Daim ntawv tshaj tawm hu ua "AI-Commerce: Frontiers ntawm Ecommerce nrog Artificial Intelligence".

Cov ntaub ntawv hais txog kev muag online hauv 2023 sau txog kev loj hlob ntawm kev lag luam ntawm 27,14% rau tag nrho 80,5 billions euros thiab AI cog lus rau kev hloov pauv tshiab.

Lub sijhawm nyeem ntawv kwv yees: 4 minuti

18th tsab ntawm kev tshawb fawb

Tam sim no hauv nws tsab 18th, kev tshawb fawb los ntawm Casaleggio Associati tau tshuaj xyuas cov ntaub ntawv hais txog kev muag online hauv 2023 uas tau sau txog kev loj hlob ntawm 27,14% rau tag nrho ntawm 80,5 billion euros. Txawm li cas los xij, qhov sib txawv tau muaj zog ntawm cov sectors. Kev Lag Luam Kev Lag Luam tau sau cov kev loj hlob loj tshaj plaws (+ 55%), ua raws li Kev Mus Los thiab Kev Ncig Tebchaws (+42%), thiab Tsiaj (+37%). Txawm li cas los xij, muaj cov kev lag luam uas tau raug cuam tshuam los ntawm kev lag luam ntsoog xws li Electronics sector uas pom qhov poob ntawm -3,5% thiab Jewellery thiab Watches uas poob ntawm cov khoom muag (-4%) thaum tau txais txawm li cas los xij ntawm kev hloov pauv. (+ 2%) tsuas yog ua tsaug rau qhov nce ntawm tus nqi. Tsis zoo li lub xyoo dhau los, thaum kev nce nyiaj tau nce ib nrab ntawm kev loj hlob, qhov nruab nrab tus nqi nce hauv Ecommerce sector hauv 2023 yog 6,16%, tawm hauv qhov kev loj hlob ntawm 20,98%.

Kev kwv yees rau 2024

2024 yuav yog xyoo ntawm AI-Kev Lag Luam: "Ecommerce yav tom ntej yuav tsis xav kom cov neeg siv khoom tshawb nrhiav los ntawm cov khoom ntawm ntau qhov chaw, tab sis tsuas yog piav qhia lawv cov kev xav tau rau lawv tus kheej AI tus neeg sawv cev uas yuav saib xyuas lwm tus. Kev hloov pauv tshiab rau e-lag luam.”, piav qhia CA tus thawj tswj hwm Davide Casaleggio.

Lub luag haujlwm ntawm Artificial Intelligence

Ob feem peb ntawm cov tub lag luam (67%) hais tias AI yuav muaj kev cuam tshuam loj rau kev lag luam e-lag luam thaum kawg ntawm lub xyoo, nrog rau qhov thib peb hais tias qhov kev hloov pauv tau ua tiav lawm. Thawj qhov kev tsim kho tshiab coj los ntawmArtificial txawj ntse niaj hnub no yog hais txog kev ua tau zoo ntawm cov txheej txheem kev lag luam xws li kev tsim thiab tswj cov ntsiab lus thiab cov khoom lag luam thiab cov automation ntawm cov haujlwm tshaj tawm.

Cov tuam txhab uas tau koom ua ke AI rau hauv lawv cov txheej txheem tau txais nws los tsim cov ntsiab lus thiab cov duab (rau 24% ntawm cov neeg xam phaj), rau cov ntaub ntawv txheeb xyuas thiab kev kwv yees (16%), automation ntawm kev tshaj tawm kev ua ub no (14%) thiab lwm yam txheej txheem ( 13%). Rau 13%, AI twb tau siv rau kev tswj xyuas cov neeg siv khoom thiab rau 10% rau tus kheej cov neeg siv khoom taug kev (10%). Thaum kawg, 9% ntawm cov neeg xam phaj kuj siv nws los tsim cov khoom tshiab. Ntawm cov kev ua lag luam, SEM (Search Engine Marketing) cov kev ua ub no tseem nyiam feem ntau ntawm kev nqis peev (38%), nyob rau hauv thib ob nrog 18% yog SEO (Search Engine Optimization) cov dej num, nyob rau hauv peb qhov chaw yog Email Marketing nrog 12%.

Lub luag haujlwm ntawm Social Media

Ntawm cov social networks suav tias yog qhov ua tau zoo tshaj plaws, Instagram yog thawj zaug ntxiv nrog 38% ntawm kev nyiam, ua raws Facebook (29%) e whatsapp (24%). Nws yuav tsum raug sau tseg tias Sab saum toj 3 yog tsim los ntawm cov tuam txhab txhua tus koom nrog Meta pawg. Qhov kev nthuav qhia ntawm tsab ntawv ceeb toom tshiab ntawm Swiss Chamber hauv Milan nrog InPost raws li Tus Neeg Koom Tes tseem ceeb tau muag tawm nrog ntau lub tuam txhab koom nrog.

Sara Barni (Lub taub hau ntawm Ecommerce ntawm Tsev Neeg Lub Tebchaws) rov hais dua qhov tseem ceeb ntawm sustainability rau kev lag luam e-lag luam thiab yuav ua li cas nws tseem tuaj yeem tsim los ntawm kev txhawb nqa kev txhawb nqa, Marco Tiso (Online Managing Director of Sisal) tau qhia tias nws tau ua li cas niaj hnub no kom pom qhov cuam tshuam tseem ceeb ntawm kev txawj ntse siv rau kev lag luam thiab thaum kawg Daniele Manca (Tus Lwm Thawj Coj ntawm Corriere della Sera) thiab Davide Casaleggio tau khaws cov khoom ntawm qhov kev hloov pauv tsis tu ncua, kev cia siab ntawm kev txawj ntse thiab kev xav tau los tswj cov tswv cuab ntawm tuam txhab cov ntaub ntawv. Nws tuaj yeem rub tawm qhov kev tshawb fawb tiav "Ecommerce Italia 2024" hauv Italian thiab Askiv ntawm lub xaib:
https://www.ecommerceitalia.info/evento2024

BlogInnovazione.it