Press releases

Innovation in the nautical sector: a yacht in the metaverse

An Italian company has launched a virtual yacht that allows customers to see and walk on their future floor before it is built. CF srl is an Italian company that deals with interior fittings for the nautical sector.

 
Using VR headsets, customers can view the effect of the floors, which can be changed within the virtual yacht in real time. Each work has been linked to an NFT to certify the originality and origin of the floors. The project was developed in collaboration with the agencies PerformanceW3B and OrbytaLab, and was presented at the METSTRADE 2022 trade fair.
The metaverse is also starting to pervade Italian SMEs. More and more companies are using augmented reality or virtual reality to tell or make their products live in a different way. Among the most interesting applications we report the virtual yacht of CF srl, a company that deals with interior fittings for the nautical sector.

 

CF's virtual yacht allows customers to see and walk on their future floor before it's even built. The floors, which are a composite of teak and marble, can be changed within the virtual yacht in real time and the client can taste the effect.
The customer, wearing VR viewers, has a highly immersive experience, with an environment that develops in three dimensions and 360 degrees all around.
Furthermore, to certify the originality and origin of the floors, each work has been linked to an NFT (Non Fungible Token). That is, a digital certificate that enrolls in blockchain the characteristics of a specific floor and its owner.

The participation of CF at the trade fair METSTRADE 2022, from 15 to 17 November 2022, was the launch opportunity. METSTRADE is one of the most renowned exhibitions of nautical materials and accessories. An international showcase for CF which, for the first time, has introduced the innovations of the metaverse into the world of Made in Italy yachting.

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The agencies PerformanceW3B, which dealt with the conception, management and communication, and OrbytaLab which dealt with the graphic development, supported the company in the realization of the project.
For more information on this project, visit the official website at cfwood.it or follow the official social channels Facebook and LinkedIn.

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