Veracode has announced the launch of the Veracode Velocity partner program in the EMEA region. The newly structured initiative will allow partners to quickly and profitably prepare their security practices using Veracode's intelligent software security platform, which allows them to more quickly finalize commercial agreements, expand the share of market and increase turnover.
Given the risks that characterize the software supply chain and the rapid advances ofGenerative AI Announced weekly, secure software is a growing priority for businesses across all industries. Alongside these trends comes the growing challenge of integrating security into the software development lifecycle. Designed to help partners address this market need, the Velocity Partner Program combines the capabilities of Veracode's cloud-native platform with dedicated professional support and demand generation offerings to drive the growth of services offered to clients.
The program includes new demand generation campaigns, on-demand business and technical readiness content, and a new role-based program to train and certify partners, who can leverage these assets to provide customers with additional value, improve collaboration, and increase success rates. The expansion of the Veracode Velocity partner program into EMEA follows the program's tremendous success in North America, where it launched in 2022, a region which has since seen an 89% year-over-year jump in revenue partner-generated channel and recently announced its “Land with Channel” business strategy to drive the next phase of Veracode's growth in North America.
Through this program, partners can better interact and collaborate with Veracode to achieve common goals and objectives. The expertise, skills, insights and best practices gained through Veracode enhance partners' ability to deliver industry-leading solutions and services.
Initially divided into two tiers, the program provides a framework and formalized system for ranking partners worldwide and promoting their successes.
“We are thrilled to partner with Veracode as part of the Velocity partner program,” commented Anne Couly, Alliance Business Manager at Devoteam Cyber Trust. “The program benefits, such as training and certification, demand-generating offerings, and the opportunity to work closely with experts to drive SecDevOps adoption among our existing and prospective customers, will help us accelerate our security operations and to deliver strong results for customers.”
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