Metaverse Fashion Week 2023 will take place from 28 to 31 March with the heart of the event in the Metaverse Group Luxury District, where Lancia Italia will have its virtual showroom. The showroom is inspired by its physical location in Milan thanks to innovative materials and precise attention to detail inspired by Italian architecture and design. The metaverse showroom will feature two vehicles. The first is a virtual replica of the Lancia Ypsilon, the trendy city car that appeals to customers who are attentive to style, elegance and technology and the second is a new concept car which will be unveiled on April 15th. The concept car is a foretaste of what is to come as visitors will be able to see the silhouette of the vehicle in the showroom under a veil.
“I am proud to announce that Lancia will be the Official Metaverse Group Automotive Brand of Metaverse Fashion Week 2023. Thanks to the participation in this exclusive and world-famous virtual event, Lancia will enter the metaverse,” said Raffaele Russo, Chief Executive Officer of Lancia Italy .
Lancia is the first car manufacturer to collaborate with Metaverse Group. This partnership with Lancia helps promote the European automaker to a wider audience given Metaverse Fashion Week's global presence. In turn, Metaverse Group has the opportunity to showcase its metaverse builds that have been built using internal services on a larger scale. Additionally, Metaverse Group recommends best practices for web3 strategic plans to help integrate companies' ecommerce strategies.
“As a leader in web3 community development, we are here to help drive and provide brands with new, exciting and innovative ways to achieve new goals as web3 is gaining popularity every day,” said Andrew Kiguel, CEO of Tokens.com and Executive Chairman of Metaverso Group. “We are excited to partner with Lancia on their web3 journey.”
Brands and companies interested in expanding into web3 can contact Metaverse Group at Info@metaversegroup.com.
Tokens.com Corp is a publicly traded company that invests in web3 assets and builds web3 businesses. The Company focuses on three operating segments: i) cryptocurrency staking, ii) the metaverse, and, iii) play-to-earn cryptocurrency gaming. Tokens.com owns digital assets and operational businesses within each of these three segments.
Staking operations take place within Tokens.com. Metaverse operations occur within a subsidiary called the Metaverse Group. The crypto gaming operations take place within a subsidiary called Hulk Labs. All three activities are linked to each other by the use of technology blockchain and are linked to high-growth macro trends within web3. By sharing resources and infrastructure across these business segments, Tokens.com is able to efficiently incubate these businesses from inception to revenue generation.
Metaverse Group is a web3 technology company with products and services that bring businesses to life in web3 environments, including metaverse, NFT and the next iteration of retail, ecomm3. We integrate web3 technology solutions with web3 marketing agency and virtual real estate development services so our clients can own ecomm3, engage new audiences and be first to move. The company also holds a large metaverse real estate portfolio spanning over 10 metaverses.
Our ownership of over 750 virtual land parcels and relationships with multiple metaverses and industry players allow us to deliver category-leading solutions that have been recognized by CNBC, Forbes, The Economist and The Wall Street Journal. Tokens.com, a publicly traded company, is the majority owner of Metaverse Group.
With 116 years of history, Lancia represents timeless Italian elegance, a brand that has made people all over the world dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia or Beta HPE and many others. Lancia is now ready to begin its Renaissance with a ten-year strategic plan that is progressing very quickly.
Innovation and timeless design have always been the founding principles of the brand. And now sustainability, customer centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition.
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