Isizindalwazi: izinto okumele uzenze, thuthukisa ubukhona bakho ezinjinini zokusesha, iyini ingxenye ye-SEO - VIII

I-SEO, noma i-Search Engine Optimization, ukuma kwewebhusayithi yakho noma i-ecommerce ezinjinini zokusesha kanye namanethiwekhi omphakathi. Nge-SEO sisho indlela owenza ngayo isayithi lakho libe ngcono enjinini yokusesha, okungukuthi, ithuthukisa ngomqondo wobulula isayithi lakho okufinyelelwa ngalo.

Sebenza ezinkundleni zokuxhumana ukuze ukhulise izethameli

Inkundla yezokuxhumana iyithuluzi ongalisebenzisa ukushayela ithrafikhi kusayithi lakho noma i-ecommerce. Ngalesi sizathu, izinkundla zokuxhumana kufanele zifakwe kuhlelo lwe-SEO, inguqulo yesimanje nephelele, empeleni inani elandayo labathengi liphendukela kulezi zinkundla zokuxhumana ukuze basebenzisane nemikhiqizo.
Abantu abangaphezu kuka-70% baphendukela ku-Facebook uma befuna ukuthola okuqukethwe okuthakazelisayo, futhi lokho kusho ukuthi sinethuba elikhulu lokufinyelela izethameli ezintsha, sihehe amakhasimende amaningi angaba khona, futhi sithuthukise ubudlelwano obuhlala njalo namakhasimende.

Iphesenti lincike emkhakheni womkhiqizo, ngokwesibonelo uma ikhasimende lakho olihlosile lineminyaka engu-18 noma engu-20 ubudala, futhi umkhakha ungowezemidlalo, khona-ke inethiwekhi yokuxhumana nabantu engcono kakhulu i-tik tok noma i-instagram ..

Kubalulekile futhi ukuthi ucabange ukuthi inkundla yezokuxhumana iyisiteshi esilungele ukukhombisa uhlangothi lomuntu lwenhlangano yakho, ingasetshenziswa njengethuluzi lokuthengisa eliqondile ngenxa yezinsiza ezifana nezikhangiso ze-Facebook, izikhangiso ze-tik tok, izikhangiso ze-instagram futhi ungakwazi sebenzisa izingosi zokuxhumana ukuze uqinise imizamo yakho yesevisi yamakhasimende.

Phatha isithunzi sakho ngokucophelela

Ukuphathwa kwesithunzi kuyisici esibalulekile okungafanele sizitshwe. 
Ukuphatha isithunzi kumayelana nokulawula lokho abantu abakubonayo lapho besesha ibhizinisi lakho ku-inthanethi, ngakho-ke, kumayelana nokwenza isiqiniseko sokuthi wenza okusemandleni akho uma amakhasimende ekufuna:

• Hlala njalo uchwepheshe lapho uxhumana namakhasimende ku-inthanethi;
• Buyekeza njalo ukubuyekezwa okuku-inthanethi;
• Phendula kuzibuyekezo ezingezinhle ngokushesha, ngokuzola nangomsebenzi;
• Khuthaza ukubuyekezwa okuhle kanye nobufakazi obuvela kumakhasimende anelisekile;

Iselula kanye ne-Geolocation

Ukwandisa amakhasimende nge-SEO kuyadingeka ukucabangela ithrafikhi yeselula kanye ne-google maps, ikakhulukazi uma unesitolo somzimba, indawo yokudlela, isitudiyo sochwepheshe ..., ngamafuphi, ibhizinisi lendawo.
Eqinisweni, izinguquko ezimbili ezibaluleke kakhulu ezenzweni ezihamba phambili ze-SEO ezivele eminyakeni yamuva nje ukugcizelelwa kokuqukethwe kweselula nokwasendaweni, futhi kokubili kuyahambisana.
I-SEO yasendaweni iya ibaluleka kakhulu njengoba abathengi abaningi besebenzisa amadivaysi eselula ukucinga amabhizinisi. U-30% wakho konke ukusesha okwenziwa yitheminali yeselula kungokwasendaweni. Abantu abangaphezu kuka-70% bavakashela ibhizinisi eliseduze ngemva kokusesha "lendawo" efanayo, ngakho-ke ukuze uqinise ibhizinisi lesitolo sakho sangempela noma i-e-commerce, udinga ukugxila kokuqukethwe kwendawo, futhi udinga ukuqinisekisa ukuthi izigxivizo zakho zeminwe. isebenziseka kalula kalula.

I-SEO ekhasini

I-SEO esekhasini ibalulekile empumelelweni yakho, ngakho-ke uma ufuna ukukhulisa ukuthengisa kwakho, udinga ukunaka amasu asekhasini:

• I-SEO esekhasini yenza isayithi lakho lisebenziseke kalula;
• kwenza kube lula ukuthi izinjini zokusesha zikhombe amakhasi akho;
• khulisa izinga lakho lokusesha;
• kuzokusiza ukuthi ugxile ekwandiseni izinto ezibalulekile ezifana nokubonwayo;

 
Nawa amaphuzu abalulekile e-SEO esekhasini:

• Ukudalwa komaki besihloko abahlukile nabachazayo ekhasini ngalinye;
• Khulisa isivinini sokulayisha ikhasi, ukuthuthukisa i-UX kanye nokunciphisa amazinga okugxuma;
• Esithombeni ngasinye, bhala umbhalo ochazayo, olungiselelwe igama elingukhiye;
• Ukwenza ngcono izihloko ezinamagama angukhiye nezincazelo;
• Ukuxhumanisa okuqukethwe kwesayithi nezixhumanisi zangaphakathi ukuze uthuthukise ukuzulazula kanye nezinkomba;
• Ukusetshenziswa kwama-URL afundeka kalula;
• Bhala izincazelo ze-meta ukuze uthuthukise ukubonakala kwekhasi ku-SERP;

Ephetha

Ukwandisa ukuthengisa nge-SEO kubalulekile ukuthi ube nesu eliqinile elingahlanganisa zonke izingxenye ezibonwa kulokhu okuthunyelwe kanye nokungaphakathi sangaphambilini. 
I-SEO iyisihluthulelo sempumelelo yanoma yiliphi ibhizinisi lesimanje, hhayi nje ngoba ikhulisa ukubonakala kwesayithi lakho futhi ikuvumela ukuthi ufinyelele abasebenzisi abaningi ku-inthanethi, kodwa futhi ngoba ingakusiza ukukhulisa ukuthengisa kwakho, ikunikeze amathuba amaningi okuguqula umkhondo ube yi-inthanethi. amakhasimende kanye nokukunikeza amathuluzi owadingayo ukuze ukhuphule amanani okuguqulwa.

Asikhohlwa ukuthi amasu okuthuthukisa injini yokusesha ayahluka ngokuya ngephrojekthi, umkhakha womkhiqizo oyinkomba, izimbangi kanye nezinjongo ngokuya ngemiphumela nesikhathi esidingekayo ukuze kuzuzwe.

Ercole Palmeri: I-Innovation iyalutha

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