Izindaba Ezingamampunge: IGoogle iguqula i-algorithm yayo bese ithi impi kuma-legionnaires of imbecility

Ukuthuthukiswa kokusayina amasignali ngenxa yekhwalithi embi, ukucaca kokusebenza, impendulo esheshayo: iresiphi entsha yeGoogle

Ekugcineni sizowahlanza ama-disinformer angochwepheshe. Umberto Eco lapho definiva "ama-legionaries of imbecility", abahamba nge-inthanethi abakhipha umbhedo nokungazi. Manje ngemva "kwesitembu" sezindaba eziqinisekisiwe nobuhlakani bokwenziwa obubona amazwana anodlame nahlaselayo. I-Google iqinisa ukulwa kwayo “nezindaba ezingamanga” kanye nenzondo eku-inthanethi ngokumemezela impi kukho konke okuqukethwe kwekhwalithi ephansi, okuhlaselayo noma okudukisayo.
I-Google imemezele ushintsho oluhlelekile ku-algorithm enquma ukuthi yiluphi ulwazi oluzokhombisa: izonikeza isisindo esikhulu ekugunyazeni kwamakhasi e-web futhi izocubungula kakhulu imibiko yabantu.
"Ama-algorithms ethu asiza ekuboneni imithombo ethembekile phakathi kwezigidigidi namakhulu ezinkulungwane zamakhasi ethu," kuchaza uBen Gomes, umongameli ophikisayo we-Google Search. Yingakho inkampani igcizelela ukuthi ithuthukise izindlela zokuhlola ukukhishwa kwamakhasi futhi iqhubeka nokuvuselela ama-algorithms ayo.
Lokhu ngukuthuthuka okugxile entweni yomuntu, kuchaza uGomes. Ngamafuphi, ubuhlakani bokufakelwa abuyona imilingo.

Abasebenzisi bazokwazi ukubika ngqo okuqukethwe okuvela kuziphakamiso zokucinga naku "amazwibela" okubonisa ukuthi bakuthatha njengento enobudlova, ecasulayo, ebeka obala ezocansi, engenamsebenzi, yamanga noma engalungile. Lolu hlobo olusha lwempendulo ngeke lube nemiphumela ngokushesha kokuqukethwe okubikiwe, kepha kuzosetshenziswa yi-Google ukunikeza ulwazi oluningi ngokwengeziwe kuma-algorithms, ukuze kuboniswe iziphakamiso ezifanayo nezingcishe esikhathini esizayo.
Olunye ushintsho luphathelene nohlelo lokuma kwenjini yokusesha. Lokhu kubheka izinto eziyikhulu, njengokuthi nje okuqukethwe kwakamuva kangakanani noma inombolo yezikhathi lapho igama lokusesha livela ekhasini.
Kusukela manje kuqhubeke, kuchaza uGomes, isici sokugunyazwa kwekhasi le-web sizolilawula kakhulu leli bhalansi.
Lokho kweziphathamandla, kodwa futhi nokuqukethwe okunodlame, okucasulayo nokunenzondo akuyona inkinga yenjini yokusesha yakwaGoogle kuphela, kepha futhi nezinkundla zokuxhumana, i-Facebook ekhanda.

Google, ilebula lokuhlola iqiniso lifika ukulwa izindaba ezingezona. Umsebenzisi uzokwazi ukuhlola okuqukethwe nokuba iqiniso kwendaba yezindaba.

Isihloko okuxoxwe ngaso online, emaphephandabeni nasekuphileni kwansuku zonke. Ungazivikela kanjani ku-hoaxes online. AbakwaFacebook bamemezele umkhankaso wokufundisa abasebenzisi ukuthi babone futhi bagweme izindaba ezingamanga. I-Google yethule ilebula le-Fact Check. Ofundayo uzokwazi ngemodi yokusebenza, ukuze akwazi ukuhlola okuqukethwe ngokuya ngenkomba yeqiniso.

Ilebuli yakwaGoogle isebenza ukukhombisa ukuthi kuyini, noma cha, ngokuya ngamasheke enziwe ngumlobi waleso sihloko. Ngamafuphi, ithuluzi ngeke likwazi ukuqinisekisa iqiniso ku-100% kodwa lizosebenza njengobufakazi benqubo yokuqinisekisa ezosebenza okungenani ukunikeza umbono. Indlela yokuvuselela amandla obucayi bomsebenzisi maqondana nobuningi bokuqukethwe, ukuqala ngalapho okuhloliwe khona.

I-Twitter icabanga ngenkonzo yokulwa nezindaba ezingekho emthethweni

Ngokuya kokungaziphathi kahle kweWashington Post, okungaqinisekisiwe ngokusemthethweni yile nkampani, i-Twitter yenza umsebenzi omusha wokuphikisa izindaba ezingezona. Isambulo sivela emithonjeni emibili yangaphakathi, efuna ukuhlala singaziwa, abantu ababili abasondele kakhulu kumaphrojekthi wokuxhumana nomphakathi. Uhlelo luzovumela labo abasebenzisa ipulatifomu ukuthi babike okuthunyelwe njengamanga, okukhohlisayo noma okungalungile ngendlela efanayo nama-tweets "ogaxekile, ahlaselayo futhi ayingozi"
Ngokusho kwama-hypotheses okuqala, umsebenzi omusha ungaba ithebhu encane eduze kwemenyu ye-pop-up evela eduze kwama-tweets. Ukusuka lapho, umsebenzisi ngamunye angavula umbiko wakhe futhi aqale amasheke wokuqukethwe.

Ercole Palmeri
Umphathi Wokuvuselelwa Kwesikhashana