Utyalo-mali lwamva nje lwe-L'Oréal luphawu olomeleleyo olubhekiselele kwinguqulelo yobuhle obuzinzileyo

Inkampani yobuhle yenze utyalo-mali olutsha kwinkampani yebhayoloji ebizwa ngokuba yiDebut ngengalo yayo ebizwa ngokuba yiBOLD. 

Ubheja ngekamva lelabhoratri yeDebut, eya kuba idala isizukulwana esilandelayo sezithako zokuthambisa ezizinzileyo.

Ngo-2018, isigebenga sobuhle u-L'Oréal sabhengeza ukuphehlelelwa kwengxowa-mali yemali yeshishini BOLD.

Isishunqulelo esithi “Amathuba oShishino kuPhuhliso lwe-L'Oréal”, ingxowa-mali yenzelwe ngokukodwa ukutyala imali ekuqaliseni izinto ezintsha kwicandelo loonobuhle elizinzileyo, ngokwemali nangeenkqubo zokunika iingcebiso.

Inceda abaqalisi ukutsala inkxaso-mali eyongezelelweyo ngokunika iingcebiso zeengcali ekuphuhliseni izicwangciso ezitsha zokuthengisa, uphando kunye nokutsha, idijithali, ukuthengisa, unxibelelwano, ukubonelela kunye nokupakishwa.

Kwilinge layo lamva nje, i-BOLD kunye namaqabane ayo batyale imali eyi-34 yezigidi zeedola kwinkampani yebhayoloji ebizwa ngokuba yiDebut. Ukujonga kwiilebhu zaseSan Diego ezisekwe kwimeko-bume, iDebut ibonakala ingomnye wabavelisi abathembisayo bezithako zobuhle ezizinzileyo zekamva.

Iinkokeli ze-L'Oréal zikholelwa ukuba esi ingasisiqalo sexesha elitsha leshishini lobuhle kunye ne-skincare, kunye netekhnoloji yeDebut ibetha ezinye iibrendi kwi-totem pole kwaye yazisa umgangatho omtsha wezithako.

Konke malunga nokuqala

Ikhampani iteknoloji yebhayoloji Idityaniswe ngokuthe nkqo yasekwa ngo-2019 kwaye izinikele kuphando lwezithako ezizinzileyo, imveliso yazo enkulu, ukuyilwa kweefomula ezintsha kunye nokuqhutywa kolingo lwayo lweklinikhi.

Iqale ifumene i-22,6 yezigidi zeerandi zotyalo-mali ngo-Agasti ka-2021, iyenze ukuba inyuse imodeli yophuhliso lwesithako, iseke incubator yophawu lwangaphakathi, kwaye yandise ibe yindawo eyi-26.000-square-foot.

Kwilebhu, abasebenzi bakhe bexesha elizeleyo abangama-60 benza i-fermentation engenaselfowuni ukuphuhlisa izithako zakhe. Le yinkqubo engadingi kulinywa, ukuhlanganiswa kweekhemikhali okanye iikhemikhali ze-agrochemicals, iyenza igcineke kakhulu kuneendlela zemveli.

Iqela le-Debut libhekisela kwidathabheyisi engaphezulu kwe-3,8 yezigidi zedatha ye-preclinical ukufumanisa iifomyula ezintsha kunye nezithako, ukunyanzeliswa kwe-250 yezithako ezikhethwe ngesandla kunye neziqinisekisiweyo ukuza kuthi ga ngoku ukuze zisetyenziswe kwixesha elizayo.

Le nkampani kuthiwa iceba ukusungula uphawu lwayo lobuhle ekupheleni kwalo nyaka, ngelixa ikwasebenzisana nezinye iinkampani ezijonge ukusebenzisa izithako zayo ezintsha kunye neefomula.

Kutheni kufuneka umsebenzi weDebut?

Kwingxelo yemithombo yeendaba, uBarbara Lavernos, usekela-CEO kuphando, ukwenza izinto ezintsha kunye netekhnoloji e-L'Oréal, uthe: "I-Debut ilungisa enye yemiceli mngeni yelizwe lobuhle: ukuqhuba inguqulelo ngaphandle kobunzulu bobutyebi kunye nefuthe lokusingqongileyo okubangelwa kukuxhomekeka imveliso yemveli yodwa.'

Ukusukela oko iincoko zozinzo zingena kwindawo eqhelekileyo, ishishini lobuhle kunye ne-skincare liye lagxekwa ngokuba negalelo elikhulu ekutshatyalalisweni kokusingqongileyo.

Eyona ngxaki ibonakalayo kukuveliswa kwenkunkuma yeplastiki ngoshishino kwaye, kutshanje, ukusetyenziswa kweekhemikhali ezinobungozi "zanaphakade" kwiifomyula eziveliswe ngobuninzi. Namhlanje ezi ngxaki zisaqhubeka kodwa zifihlwe ngamaqhinga okuhlamba uhlaza.

Iimpawu ezininzi ezidumileyo nazo zifunyenwe zinetyala lokunciphisa izixhobo zendalo ngokudibanisa izithako ezinqabileyo kwiimveliso ezinkulu. Oku kubandakanya iziqhamo zeentyatyambo kunye nee-oyile ezithathwe kwiintlobo ezisengozini yokuphela, ezongezwa kwiimveliso zodidi oluphezulu zokhathalelo lwesikhumba ezifana neeserum kunye nee-oyile zempilo yazo kunye neempawu zokuchasa ukuguga.

Xa abathengi bexhalabile ngakumbi malunga nefuthe lemikhwa yabo yemihla ngemihla emhlabeni, ukuthanda kwabathengi kuye kwanda kwiimpawu ezingenangqondo ezifana ne-Ordinary kunye noLuhlu lwe-Inkey.

Ezi mpawu zifumene impumelelo ngokudala kuphela iifomyula ezisebenzisa izithako eziyimfuneko ezisebenzayo kuphela ezingenazo izihlungi okanye izongezo.

Ngokujonga iDeubt yesayensi- kunye nendlela esekelwe kwisiseko sokwenziwa kwefomula, kusenokwenzeka ukuba uphawu lwenkampani lunokuba sikhuphisana kwezi nkampani zimbini, kunye nabanye ababelana ngefilosofi yokuthengisa efanayo.

Ethetha ngobudlelwane obutsha botyalo-mali, i-CEO kunye noMseki uJoshua Britton uthe: “Sisekuqaleni nje kobuhle kunye ne-biotech. Umnqweno [wethu] kukuguqula inkqubo yokwenziwa kwezithako ezisebenzayo ibe phantsi.'

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