Ukhetho lokudibanisa unxibelelwano kwiiwebhusayithi kunye neenethiwekhi zentlalo kunye nabo bakhoyo, ikakhulu bemelwe yiziganeko kunye nemisebenzi kwiindawo zokuthengisa, kubonakalise ukuba lukhetho oluphumelelayo oluzisa iziphumo ezigqwesileyo.
Ngexesha lika-2021, unyaka ophenjelelwe ngamandla ngubhubhane, i
I-Consortium yaseSan Daniele Ham eyeyakho
isicwangciso sonxibelelwano wamkele indlela ye
ijelo lonke: indibaniselwano phakathi kwamajelo avuliweyo nangaphandle kweintanethi athe ehlotyeni nasekwindla ahamba nemisitho ekhoyo. Intsebenziswano phakathi kwemisebenzi "ebonakalayo" kunye "nokwenene" ivumele i-Consortium ukuba ibeke iliso ngenkuthalo amajelo emveli kunye nawedijithali.
Izicwangciso ezichongiweyo ngesigqibo se uluhlu phakathi kwe-intanethi kunye nemidiya ye-intanethi bangqineke belukhetho oluphumeleleyo lwe-brand, enkosi nakumsebenzi owenziwe lisebe loncedo olupheleleyo, elizinikele ekukhuthazeni kunye nemisebenzi yonxibelelwano enxulumene neSan Daniele PDO kunye nommandla wayo wemveliso. Ifomathi yonxibelelwano ehlengahlengisiweyo, esekwe kwenye ibali eliqinileyo elikwaziyo ukutsala umdla wabathengi kwaye yalile kumajelo osasazo ahlukeneyo, ayiphelelanga nje ekubonakaliseni ukuba isebenza kwaye ilungelelaniswe kakuhle, kodwa ivumele imbali, isithethe kunye nenkcubeko kaSan Daniele PDO ukuba ihanjiswe kwixesha langoku.
I iiwebhusayithi ze-consortium, kwi-2021, baqinisekisa ukuba ngumboniso obalulekileyo we-Consortium: ukuhlaziywa kwabo rhoqo kuye kwakhokelela ekunyuseni okukhulu kwi-traffic kunye nokubonakala kwe-brand.
Ngokukodwa, i
portal yeziko prosciuttosandaniele.it yatyelelwa ngabantu abangaphezu kwama-200.000, ibhala ukukhula kwe-36% xa kuthelekiswa nonyaka odlulileyo. Utyelelo beluzinzile kwaye lungaguquguquki unyaka wonke, ngamanani ahlala malunga ne-50.000 yotyelelo oluyi-avareji ngenyanga, ngelixa iincopho zezithuthi ngoNovemba nangoDisemba bezisisiphumo samaphulo entengiso yedijithali aqaliswe ngokujonga ixesha leeholide.
Ukwanda okukhulu ngakumbi kwabatyeleli kuko okuchaphazele i imagazini yewebhu www.sandanielemagazine.com, ebone ukwanda kweeseshoni ezingaphezu kwama-50%, ukufikelela kwitotali yabasebenzisi abamalunga ne-100.000 ngo-2021.
Ebudeni bonyaka, ngaphezulu kwamanqaku e-160 apapashwa, egxile kwimixholo eyahlukeneyo, ukusuka kwiiresiphi ukuya kulwazi olunzulu ukuya kwizalathiso malunga nendlela yokuthenga iProsciutto di San Daniele PDO kwi-Intanethi. Isiphumo kukunyuka kwama-52% ngo-2020.
Imixholo epapashwe ngokwahlukileyo imibutho yoluntu I-Facebook, Instagram, Twitter, YouTube kunye ne-LinkedIn -, eyahlulwe ngokujoliswe kuyo kunye nomsebenzisi wereferensi, yenze ukuba kufikelelwe kubasebenzisi abazizigidi ezingama-65 ngokubonga imixholo engama-568, iyonke ngaphezulu kwe-1,3 yezigidi zentsebenziswano, inika ubomi uluntu olusebenzayo nolukhulayo. I-Consortium nayo iphuhlise amashumi amabini anesine amaphulo entengiso enempembelelo ezinikezelwe kunxibelelwano lwemveliso kunye nemilinganiselo yayo, eye yavelisa abaphulaphuli abangaphezu kwe-20.000.000 yabantu malunga nomxholo we-1.200 owenziwe ngokukhawuleza. I-DOP yaseSan Daniele nayo iyigcinile ukongamela amaphephandaba kunye nemidiya "engekho kwi-intanethi".
Ngombulelo kwiofisi yeendaba kunye nemisebenzi yobudlelwane boluntu kushicilelo lwendabuko, iwebhu kunye nerediyo / iTV, abaphulaphuli bafikelelwa yabantu abangaphezu kwezigidi ezingama-75.
Kwakhona babelungelelanisiwe imisebenzi yokukhuthaza imveliso kwiindawo zokuthengisa kwezona mpawu zidumileyo zeGDO zaseItali. Izixhobo zeDigital ezifana namabhanari, amanqaku eblogi kunye negalari kunye nokunambitha kunye neentlanganiso ezibonakalayo zongezwa kwizixhobo zonxibelelwano kwindawo yokuthengisa. Uhlelo lwesine lwe ukhenketho lweHo.Re.Ca. "Umoya waseSan Daniele", elandelwa ziziganeko ezine zasehlotyeni kwifomathi ipikiniki ehambayo.
Esi siganeko sachukumisa izixeko zaseMilan, iVerona, iRoma, iBari kunye neCatania ngokuqeshwa kwamashumi amathathu kwiindawo ezikhethiweyo ngokwemigangatho yemigangatho, ukungaziwa kunye nokubeka, apho ikona ezinikele ekungcamleni kweSan Daniele yasekwa.
Bangaphezulu kwama-5.000 abasebenzisi abathathe inxaxheba kulo msitho kwaye abaphembeleli abalithoba nabo bathathe inxaxheba kukhenketho lwaseMilan naseRome, apho imixholo yabo epapashiweyo engamashumi alithoba, enxulumene nomsitho, ifikelele kubaphulaphuli abaphantse babe ngama-600.000.
L '
ijelo lonke yangqineka inye
iqhinga lonxibelelwano oluphumeleleyo eyathi, kwixesha lembali isagcwele ukungaqiniseki, ivumele iProsciutto di San Daniele PDO ukuba yonyuse umdla kunye nokuthembeka kwabathengi kuhlobo, ifikelele kwabo bathi, kulo nyaka uphelileyo, ngenxa yobhubhane abakwazanga inxaxheba kwimisebenzi ye-Consortium ekhoyo kodwa ekude. I-Consortium nayo yaphumelela ngo-2021, kunye neprojekthi ye-Aria di San Daniele, i
umvuzo yeSalumi & Consumi ye
Iphulo lonxibelelwano elingcono lokuphucula imveliso eqhelekileyo.
NgoMeyi 6, 2022 ngo-7: 48 pm
