Ngokwe-International Monetary Fund, ukukhula koqoqosho kuye kwacotha ukusuka kwi-6,0% ngo-2021 ukuya kwi-3,2% ngo-2022. Kwaye izibikezelo ze-2023 zisehla. Njengoko ukunyuka kwamaxabiso kuyenyuka, abantu baye bagxila kakhulu ekuthengeni, njengoko amashishini eqhubeka nokuphucula izicwangciso zabo zokuthengisa ukuze afumane abathengi. Ngenxa yesi sizathu, kubalulekile ukuba uhlale uphucula amaqonga eCommerce, kwaye ulandele iintsingiselo kwicandelo lorhwebo kwi-intanethi.
Ke, zeziphi iindlela zamva nje kwi-e-commerce?
Ubukrelekrele bokwenziwa buba yimfuneko ngakumbi nangakumbi kwicandelo le-e-commerce. Ima kancinci ingxoxo, zonke amaphulo oluntu kunye namaphulo eentengiso ezenzelwe wena asekelwe kubukrelekrele bokwenziwa. Itekhnoloji ye-AI inamandla okulungelelanisa iinkqubo, ukuphucula amava abathengi, kunye nokuqhuba ukukhula kweshishini.
L 'ingqiqo ikwanempembelelo ebalulekileyo kulawulo lwekhonkco lonikezelo. Izixhobo ezinikwe amandla nge-AI zinokunceda iinkampani ziqikelele imfuno, zikhulise uluhlu lwempahla, kunye nokuphucula izinto, ezikhokelela ekongeni iindleko kunye namaxesha okuhanjiswa ngokukhawuleza. Ukongezelela, iinkqubo ezixhaswa yi-AI zinokunceda ekuboneni ubuqhetseba, ukunciphisa umngcipheko wokulahlekelwa yimali kumashishini.
Ii-Chatbots zivela ngokukhawuleza njenge-e-commerce trend of the year 2023. Ezi nkqubo ze-AI-powered ziyakwazi ukulinganisa incoko yabantu kwaye zinokudibaniswa kwiiplatifomu ezahlukeneyo, kuquka iiwebhusayithi kunye ne-apps yemiyalezo.
Olona ncedo lubalulekileyo lwe-ecommerce chatbots kukukwazi kwabo ukubonelela ngenkonzo yabathengi ngoko nangoko. Ii-Chatbots ziyafumaneka nge-24/24 kwaye zinokuphendula ngokukhawuleza imibuzo ebuzwa rhoqo, zincede ngokungena kwi-odolo, kwaye zincede abathengi bajonge iwebhusayithi. Izibalo zibonisa ukuba ngaphezulu kwe-7% yeengxoxo ze-chatbots zinokunceda abathengi ukusombulula ingxaki. Oku akukona nje ukuphucula amava omthengi, kodwa kwakhona kukhulula abameli benkonzo yabathengi bomntu ukuba bagxininise kwimiba enzima kakhulu.
IiChatbots zikwanakho ukonyusa intengiso ngokubonelela ngeengcebiso zemveliso zomntu kunye nezibonelelo ezikhethekileyo. Bangakwazi ukuhlalutya idatha yabathengi, njengembali yokuthenga kunye nokuziphatha kwe-surfing, ukwenza iziphakamiso ezifanelekileyo kunye nezibonelelo, ezinokukhokelela kumazinga aphezulu okuguqulwa.
IiChatbots zinokunceda abathengi kwinkqubo yokuthenga ngokubakhokela ngokuphuma kunye nokuphendula nayiphi na imibuzo.
I-algorithms ye-AI inamandla okwenza amanani amakhulu edatha. Ke ii-algorithms zobukrelekrele bokwenziwa ziyakwazi ukuhlalutya ukuziphatha kwabathengi kunye nezinto ezikhethwayo, zenza kube lula ukwenza iingcebiso, unyuselo kunye neentengiso.
Ngokophando olwenziwe ngu I-Interior Intelligence yeShishini, I-AI-powered personalization ilindeleke ukuba ivelise i-800 yeebhiliyoni zeedola kwiintengiso zentengiso ngo-2023.
Imikhankaso yentengiso eyenzelwe wena ingathatha iindlela ezininzi, ukusuka kwi-imeyile eyenzelwe wena kunye namaphulo eendaba ezentlalo, ukuya kwiintengiso ezenzelwe wena kwiinjini zokukhangela kunye nezinye iiwebhusayithi. Iinkampani zinokusebenzisa le datha ukwahlula isiseko sabathengi babo kwaye zenze iintengiso ezahlukeneyo kumaqela ahlukeneyo abathengi. Oku kunokukhokelela kwimikhankaso yokuthengisa eyimpumelelo kunye nesebenzayo, njengoko imiyalezo inokuthi ibaluleke kwaye inomdla kubathengi abayifumanayo.
Ukwenza okuthandwa nguwe kunokwenziwa kulo lonke uhambo lwabathengi, ukusuka ekudaleni amaphepha okumisa enzelwe wena ukuya kumava enqwelo yokuthenga, evumela amava angaguquguqukiyo nangaguquguqukiyo.
Abancedisi benyani be-AI baxhaphake kakhulu kwinkonzo yabathengi kwi-e-commerce. Aba bancedisi banokusingatha imisebenzi eyahlukeneyo, njengokuphendula imibuzo ebuzwa rhoqo, ukubeka iiodolo, kunye nokusombulula iingxaki zobugcisa.
Ngobuchule bokuqonda ulwimi lwendalo kunye nokubonelela ngeempendulo ezikhawulezayo nezichanekileyo, abancedisi benyani be-AI banokuphucula ukwaneliseka kwabathengi kunye nokunyaniseka ngelixa bekhulula abameli benkonzo yabathengi bomntu ukujongana nemiba enzima ngakumbi.
Ukumelwa okubonakalayo kunye neevidiyo zibalulekile kwi-e-commerce. Abathengi abakwi-Intanethi abanakuchukumisa ngokwasemzimbeni okanye bazame iimveliso. Kwaye omnye wemisebenzi ephambili yokubonakaliswa okubonakalayo kukubonisa iimveliso ngeyona ndlela iyinyani kunye neenkcukacha. Oku kunokubandakanya:
Ezi tekhnoloji zinokuba luncedo ngakumbi kwiivenkile ezithengisa iimveliso ezinje ngempahla, ifenitshala okanye izihombiso zasekhaya, njengoko zivumela abathengi ukuba babone iimveliso ngokwemeko eyinyani kwaye bafumane umbono ongcono wendlela abaya kujongeka ngayo kwaye bangene kwindawo yabo. amakhaya abo.
Ukufumana isiphumo esomeleleyo, iibrendi zisebenzisa iindlela ezahlukeneyo ezifana nesicwangcisi soyilo okanye ukusondeza umfanekiso. Ivumela abathengi ukuba baqonde ngcono ukuba imveliso ibonakala njani kubomi bokwenyani.
Iividiyo zezinye iindlela ezinamandla ezinokusetyenziswa ukubonisa iimveliso, ukubonelela ngeedemos zemveliso, kunye nokwabelana ngokuphononongwa kwabathengi kunye nobungqina. Ngokophononongo luka LiveclickerAmaphepha emveliso asekelwe kwividiyo anokunyusa amathuba akho okuguqula ukuya kuthi ga kwi-80%.
Iividiyo zingasetyenziselwa ukubonelela ukujonga nzulu kwiimpawu zemveliso kunye neenzuzo, kwaye zingasetyenziselwa ukubonisa indlela imveliso esetyenziswa ngayo kubomi bokwenyani. Oku kunokuba luncedo ngakumbi kumashishini athengisa iimveliso ezinje ngombane, izixhobo zombane, kunye nezinye izinto ezinokufuna ukudityaniswa okanye ukufakela.
Ukongeza koku, iindlela ezibonwayo zinokunceda ukuphucula amava omthengi ngokwenza ukhangelo olubandakanyayo kunye namava okuthenga. Oku kunokukhokelela ekuthengisweni okwandisiweyo kunye nokugcinwa kwabathengi, njengoko abathengi banokuthi bathenge kwinkampani abavakalelwa kukuba ibanika ulwazi kunye nezixhobo abazidingayo ukwenza isigqibo esinolwazi.
I-eCommerce ihamba ngakumbi nangakumbi kwingcinga yokuthengisa ngokuxhaphaza onke amathuba emarike, kwaye ke ngaphandle kokukhawulelana netshaneli nje lewebhusayithi. Isibini Zendesk, I-95% yabathengi basebenzisa iziteshi ezingaphezu kwezibini ukusebenzisana ne-brand.
Makhe sizame ukucinga, kulula phi ukufikelela kumthengi namhlanje: kwiwebhusayithi okanye xa uskrola kwi-Instagram feed?
Kwimeko yokuqala, abathengi bahlala benemibuzo okanye bangenise iwebhusayithi yakho ngesizathu esithile. Nangona kunjalo, ukuba sidibanisa la matshaneli amabini, kuya kubakho ukufikelela ngokubanzi kwabathengi kwaye ngoko ke amathuba amaninzi okuguqulwa.
Ngokutsho ForbesNgokumalunga ne-52% yeendawo ze-ecommerce zinekhono le-omnichannel. Ezinye zazo ziphelelwe lixesha, ezinye zizuza nje ukuthandwa.
Imidiya yoluntu ikhule ukusuka kwisimo seqonga ukuya ekuthembekeni kunye nokuqatshelwa kophawu lodwa. Ngoku zisetyenziselwa ukuthengisa iimveliso kunye nokufumana abathengi abatsha.
Urhwebo lwezentlalo kukusetyenziswa kwamajelo eendaba ezentlalo njengendawo yokuthengisa iimveliso kunye neenkonzo.
Enkosi ngoqhelaniso lwabo lokuzonwabisa, abathengi kulula ukufikelela kumaqonga eendaba ezentlalo. Iimpawu ze-e-commerce, nazo, zilungelelanisa inkqubo yokuthenga ukuze undwendwe lufumane kwaye luthenge into efunwayo kwindawo enye.
Nangona kunjalo, asingawo onke amajelo eendaba ezentlalo aziphatha ngendlela efanayo. Phakathi kwezona ngeniso zinengeniso kwi-eCommerce namhlanje yiTikTok, Instagram kunye noFacebook. Nangona kunjalo, loo nto ayithethi ukuba kufuneka uthengise kuwo onke la maqonga, ngakumbi ukuba awukakulungeli ukunikela ingqalelo kunye nomzamo wakho kuzo zonke. Ngapha koko, abathengisi bacebisa ukuba bakhethe enye okanye ezimbini kwaye bazenze zigqibelele. Abathengi abathenga ngemidiya yoluntu kufuneka banikwe inkonzo esemgangathweni efanayo kunye namava njengabo bathenga kwiwebhusayithi.
Iingcali ze-E-commerce zithi ingqalelo ekhethekileyo kufuneka ihlawulwe kwiTikTok ngo-2023. Ngokophando olwenziwe yi-Insider Intelligence, inani labathengi abasebenzayo kwi-TikTok lafikelela kwi-23,7 yezigidi ngo-2022. Ngokuthelekisa, yayine-2021 yezigidi ngo-13,7. Ngelixa i-Facebook kunye ne-Instagram ziphantse zaphinda kabini la manani, izinga lokukhula kwe-TikTok lithembisa ukudlula ezi ziphumo ngokukhawuleza kunokuba umntu unokulindela.
Ngexesha lo bhubhani, ii-brand ze-e-commerce zisebenzele ukuphucula amava okukhangela kwiindawo zabo zorhwebo ze-e-commerce, bezama ukuphakamisa amava e-intanethi ngokuyenza ifane ngakumbi naleyo yeevenkile eziphathekayo. Kwaye ezinye zazo zisebenza kakuhle, ziphuculwe. Imisitho ebonakalayo yokuboniswa kweemveliso ezintsha, ezithandwa kakhulu ngoku, zithande ukutsala abathengi abaninzi. Ngaphezu kwako konke, kuba abantu abaninzi, nabasuka kwiindawo ezikude, bayawufumana lo msitho. Nangona kunjalo, kumashishini athengisa iimveliso ezingezizo ezedijithali kunokuba luncedo oluncinci.
Kule meko, ukuziqhelanisa okubonakalayo kunye nokusasazwa okubukhoma yeyona ndibaniselwano ilungileyo. Abathengi bafuna ukubona iimveliso ezizithengisayo kwaye babe nethuba lokuzizama. Kukwaluyolo ukuva ivibe yevenkile ebonakalayo, uphonononge uyilo lwayo kwaye uyijikeleze ngokungathi ulapho.
Omnye umkhwa ekulindeleke ukuba ukhule ngo-2023 kukusetyenziswa kweempembelelo kwi-e-commerce.
I-Influencer marketing ibhekisela kwisenzo sokusebenza nabantu abaneelandelayo ezinkulu kwimidiya yoluntu ukukhuthaza iimveliso okanye iinkonzo.
Ngokusebenzisa impembelelo yaba bantu, iinkampani zinokufikelela kubaphulaphuli ababanzi kwaye zandise ukuthengisa. Ngo-2022 intengiso ye-influencer kwi-Instagram yafikelela kwi-2,3 yeebhiliyoni zeedola. Ithathwa njengesebenzayo ngakumbi kumashishini afana nefashoni kunye nobuhle, kodwa inokusetyenziswa nakwamanye amashishini ahlukeneyo.
Iinkampani ezininzi ngakumbi sele zitshintshele kwimodeli yeshishini lokurhuma. Njengoko kuxelwe ngu IMcKinsey kunye neNkampani, I-15% yabathengi be-ecommerce baye babhalisela iinkonzo zokubhalisa enye okanye ngaphezulu. Imirhumo ivumela abathengi ukuba bafumane ukuhanjiswa rhoqo kweemveliso okanye iinkonzo. Yiyo loo nto ziye zanda kakhulu kwimizi-mveliso eyahlukeneyo, njengokutya, ubuhle kunye nempahla.
Enye yeenzuzo eziphambili kumashishini kukuqikelelwa kwengeniso ebonelelwa ngeemodeli zobhaliso. Ngokuba nomzila oqhubekayo weentlawulo eziphindaphindiweyo ezivela kubathengi, amashishini angakwazi ukucwangcisa iimali zabo kunye ne-inventory. Oku kuluncedo ngakumbi kumashishini amancinci kunye nabaqalayo abafuna ukugcina ukuhamba kwemali okuzinzileyo.
Iinkonzo ezisekelwe kumrhumo zithatha unxibelelwano phakathi kweshishini kunye nomthengi kwinqanaba elinzulu. Inceda ukuqonda iimfuno zabathengi, ukhetho, kunye nokunyaniseka.
Lilonke, ngo-2023, sinokulindela ukubona iinkampani ezininzi, zombini zisekiwe kwaye zintsha, zamkele iimodeli zokurhuma ukwakha ubudlelwane obuluqilima babathengi kunye nokwandisa ukuqikelelwa kwengeniso.
Ngenani elikhulayo labathengi abasebenzisa ii-smartphones ukukhangela i-intanethi kwaye bathenge, amashishini aguqukela kwii-apps eziphathwayo njengendlela yokuphucula amava abathengi kunye nokunyusa intengiso.
Uncedo lweapps eziphathwayo:
Ukuqukumbela, icandelo le-e-commerce lihlala livela kwaye ukuhambelana neendlela zamva nje kubalulekile kwiinkampani ukuba zihlale zikhuphisana. Iindlela ezintlanu eziphambili zokubukela kwiminyaka ezayo zibandakanya ukuthengisa i-omnichannel, ubukrelekrele bokwenziwa, imodeli yeshishini lokurhuma, imbonakalo kunye nevidiyo, kunye neeapps eziphathwayo.
Ukuthengisa i-Omnichannel, evumela amashishini ukuba anxibelelane nabathengi kuwo onke amajelo amaninzi, iya ibaluleke kakhulu njengoko abathengi belindele amava okuthenga angenamthungo.
Ubukrelekrele bokwenziwa bukwanempembelelo enkulu kwi-e-commerce. Ngokusebenzisa ubukrelekrele bokwenziwa, amashishini anokwenza iingcebiso, unyuselo, kunye nokuthengisa, kunye nokuphucula inkonzo yabathengi, ukufumanisa ubuqhophololo, kunye nolawulo lwekhonkco lokubonelela.
Iimodeli ezisekelwe kumrhumo zikhula ekuthandeni njengoko zibonelela ngengeniso eqhubekayo yengeniso kumashishini kunye nokulula kumthengi.
Ukumelwa okubonakalayo kunye neevidiyo zibalulekile kunikezelo lwemveliso, zinceda ukwenza iimveliso zifikeleleke ngakumbi kwaye zibambeke, kwaye zinokunyusa amathuba abathengi okuguqulwa.
Okokugqibela, ii -apps eziphathwayo ziye zabaluleka ngakumbi njengoko urhwebo lweselula luqhubeka lukhula. Ngokwakha ii-apps eziphathwayo, amashishini anokufikelela kubathengi naphi na apho akhoyo, abonelele ngamava okuthenga angenamthungo, kwaye anyuse ulwazi lophawu.
Ukuhlala phambili kukhuphiswano, iinkampani kufuneka zithathele ingqalelo ukusebenzisa le mizila kwimisebenzi yazo. Ngale ndlela, banokuphucula amava abathengi, baphucule ukusebenza kakuhle kwaye baqhube ukukhula.
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