IGucci iye yaliqinisa iphulo layo metaverse ngeGucci Vault Land, ihabhu ebonakalayo eya kubandakanya imidlalo, imisebenzi ye-NFT egcinwe, iiNFTs zeGucci zangaphambili kunye nefashoni yakudala.
I-Decentraland, i-Sandbox, Ubuntuland, kunye ne-Somnium Space yimizekelo yamaqonga ahlukeneyo apho iibrendi ezifana ne-Gucci zinokuthenga umhlaba wedijithali.
Ngokwesibhengezo, iGucci Vault Land isasazwe nge-27 ka-Okthobha kwaye iya kuhlala ivuliwe kude kube nge-9 kaNovemba. Ibali lebali eliqinisekileyo liya kuba sentliziyweni yeqhinga le-web3 likaGucci, elibandakanya, phakathi kwezinye izinto, umbono wegadi, iziqwenga ze-Gucci zakudala eziza kuboniswa kwaye zingafumaneki ukuba zithengwe kwaye. I-NFT .
Abasebenzisi baya kuba nakho ukuphonononga umhlaba ngembono yegadi, leyo iGucci othandayo "Umyezo wezinto ezinomdla". Kukwakho nemisebenzi edlalwayo-yokufundisa kwilifa elityebileyo lophawu lwefashoni.
Uhambo lwenkampani ukuya kwi-web3 lwaqala kunyaka ophelileyo emva kokusebenzisana neSuperplastic, iqonga elisetyenziselwa ukwenza abantu abadumileyo.
UGucci uphinde wasungula idolophu yaseGucci kwiRoblox ngoMeyi, eseka ubukho obusisigxina kwiqonga lokudlala elibonakalayo, elibonisa imisebenzi yokudlala ukuze wazi.
NgoSeptemba, inkampani yabiza uRobert Triefus CEO weGucci Vault ukukhawulezisa amalinge ayo okuguquguquka. U-Triefus ngaphambili wayebambe isikhundla se-EVP ye-brand kunye nokuzibandakanya kwabathengi, apho wanceda u-Gucci walinga ngamaqonga emidlalo afana ne-Zepeto, Genies kunye ne-Sims.
Eminye yemidlalo edlalwayo eboniswe kwiGucci Vault Land ibandakanya ukubuyisela iibhegi zakudala kwiLebhu yeVault Vintage kunye nokusombulula iphazili kwigumbi leVault yeRhyme, phakathi kwabanye. Abadlali banokuphumelela iithokheni ze-SAND ze-SAND ngokuthatha inxaxheba kwiloto eququzelelwe yi-Sandbox.
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