Isiseko se-H & M sinikela nge- $ 20,5 yezigidi; Umxube wezinto ezintsha

Umnikelo we-H & M kwimfundo, amanzi acocekileyo kunye nokuxhotyiswa kwabasetyhini

Iinkampani ezininzi ezinje nge-H & M zisebenza kwicandelo le-Charity, liseta iziseko ezichaphazelekayo ekuchongeni nasekucwangciseni iminikelo ejolise ekusombululeni iingxaki ezithile. Ngokucacileyo, iBhlog yethu ayinanjongo yokufunda ezi ziseko, kodwa sifuna ukuthatha ithuba lokuchonga, kwaye senze ubuncinci bohlalutyo, kuhlobo ezintsha.

Ngokukodwa, umbono wokubhala le posi uze kum izolo (23/05/2017) xa ndifunda kwiwebhusayithi yeAdnKronos "Ngomnikelo wezigidi ezingama-20,5 zeedola kunye neenkqubo ezintsha zehlabathi ezihlala iminyaka emithathu I-H & M Foundation engenzi nzuzo izinikele kwimfundo, amanzi acocekileyo kunye nokuxhotyiswa kwabasetyhini... " (ungaqhubeka nokufunda ngokucofa apha).

Ezi ndaba bezindikhumbuza eli binzana: "ukuyila imfuneko yokuchonga iingxaki ezibalulekileyo kwaye uzihlalutye ngendlela ecwangcisiweyo yokufumana izisombululo ezihlaziyiweyo", engaqhelekanga? hayi akunjalo kwakona. Enyanisweni, iingcamango zam zakhawuleza zaya kwincwadi ethi "Iintlobo ezilishumi zeNtsha" (nguLarry Keeley, uRyan Pikkel, uBrian Quinn, kunye noHelen Walters), apho ibinzana lacatshulwa. Ndiye ndazama ukuqonda, enkosi kumnikelo, ukuba umxube weentlobo ezintsha esele zinayo i-H&M kufuneka zivele njani, ngokulandela imigaqo. defikwincwadi ngokwayo.

NguLarry Keeley defiiqukumbela itheyibhile ye periodic yezinto ezintsha, ebonelela ngeentlobo ezili-10 ezahlukeneyo ezihlelwe ngokweendidi ezintathu:

1. Imodeli yoqwalaselo lweNzala
   1. womnatha
   2. IStruttura
   3. inkqubo
2. banikele
   1. Ukusebenza kwemveliso
   2. Inkqubo yemveliso
3. amava
   1. inkonzo
   2. Kanale
   3. uhlobo
   4. Ukubandakanyeka kwabathengi

Sebenzisa iindlela ze-10 zokuhlaziya inkampani, kuyenzeka ukuba kube nakho ukwenza imephu yokuthengisa emarikeni inkampani esebenza kuyo. Ukwenza oku kuyimfuneko ukuya kwiindlela ze100 ezichazwe encwadini, apho lonke iqhinga lidityaniswa nohlobo lokubonisa.

Ukujonga amaqhinga e-100, ndifumene ukuba ukubandakanyeka kwabathengi kuphuculwe, ngenxa yoLuntu kunye neNdawo ye-Belonging kunye neSimo kunye neNgcaciso. Kodwa ngaphezu kwayo yonke into, i-Brand iyaqiniswa ngenxa yokulungelelaniswa okubaluleke kakhulu kwemilinganiselo. Ukuqwalasela ukuba i-H&M ibisoloko ivelisa izinto ezintsha kuzo zontathu iindidi, oku kunokwenziwa defiGqibezela "Ukusungula amava".

Isakhelo sobuchule se-H&M siyaqiniswa, ngokutyhalela phambili kukhangelo oluqhubekayo lweBlue Ocean yemarike.