imveliso

Gxila kulungelelwaniso lwangaphandle: iValentino kunye neYNAP

UValentino kunye ne-YNAP zidibene zithuba elitsha lokuthengisa izinto zokunethezeka.

UValentino kunye noYoox Net-A-Porter baye bangena kwintsebenziswano ukuze benze imodeli entsha yeshishini le-omni-channel, ebizwa ngokuba yi-Next Era kwaye iya kusungulwa ekuqaleni kwe-2018, ngenjongo yokutyebisa amava omthengi ngokubuyisela ubudlelwane phakathi. iimveliso zodidi oluphezulu kunye nabathengisi be-intanethi. Ezi ndaba zimele umzekelo omhle wezinto ezintsha ezixabisekileyo, iinkampani ezimbini ezibalulekileyo ezivavanya iintsingiselo zangaphandle, ezihlalutya amacandelo emarike kunye namaqela acwangcisiweyo, afunda ukuziphatha komthengi, kwaye athathe isigqibo sokuqalisa iprojekthi edibeneyo ukuyila indawo entsha yemarike.

I-Era elandelayo isekwe kwivenkile yokubonisa yeValentino kwaye iya kuvumela abasebenzisi ukuba bafikelele kukhetho olungathethekiyo lweemveliso kwi-intanethi, ukukwazi ukudweba zombini uluhlu lwezinto zokugcina kunye namaziko encwadi, kunye nokusebenzisa uthungelwano lwehlabathi lwamaziko osasazo asibhozo. ye-YNAP emhlabeni, ukusuka eNew York naseDubai, ukuya eMilan naseShanghai. Ngale iqonga elibandakanya konke, abathengi bakaValentino baya kuba nakho ukusebenzisa ithuba lokukhetha iimveliso, ukusebenza kwivenkile eselfowuni kunye nokuhanjiswa okukhawulezayo ngenkonzo efuna ukuba ii-odolo zigqitywe ngqo zivela kwiibhawuthi zophawu.

Sithetha nje malunga neemveliso zokuphela okuphezulu, zokhetho olubanzi, ukubakho okuphezulu kufutshane nabathengi abanokubakho. Ukuba songeza inkonzo yokuhanjiswa ngokukhawuleza, ugqibile. Umthengi waseDubai angangena esitolo, azame ngengubo okanye ahlole imilinganiselo ngokuchanekileyo (ukuba ayifumaneki) kwaye acele ukuba ihanjiswe ngexesha elithile kwidilesi ethile.

UStefano Sassi, i-CEO yeValentino, kunye noFederico Marchetti, Umphathi we-YNAP

Ngokuchasene nezi ndaba, sinika ingxelo ngesifundo esenziwe yibhanki ye-Credit Suisse.

I-United States: ikota yeendawo zokuthenga zinokuvala yi-2022

Icandelo lokuhambisa laseMelika lifumene udushe olubi kangangeminyaka emibini. Ubunzima kurhwebo lwasemelika olubonakalayo kunokuba kunjalo lube lubi ngakumbi kwiminyaka ezayo. Yile nto ivela kwinqaku lophando kwibhanki yeCredit Suisse, eqikelela ukuba ikota yeziko lokuthenga lase-US liza kuvalwa kwisithuba seminyaka emihlanu.

Ngokophononongo, ipesenti phakathi kwe-20 kunye ne-25% yeendawo zokuthenga ezisebenza e-US azisayi kubakho kwi2022, ehambelana nemfoloko phakathi kwe220 kunye nokuvalwa kwe275.

Amaziko okuthenga achaphazeleka ikakhulu kukuyeka ngokuthe ngcembe komsebenzi weyona venkile iphambili. Ingxelo ichaza le nto ngophuhliso lwe-e-commerce kunye nenyani yokuba abathengi baya ngokuya bejika kwiivenkile ezinamaxabiso okuthenga.

Njengoko i-brand izabalazela ukwenza umntu ngamnye abe namava okuthenga, jonga uValentino nge-YNAP, ubuso bevenkile buyatshintsha. Iimpawu ezikwaziyo ukujongana nezo zikwazile ukwamkela iindlela ezahlukeneyo zokutsala abathengi kwaye zikhethe ngononophelo isikhundla samanqaku abo abathengisayo, ukuze sihambisane nokutshintsha ukhetho lwabathengi.

I-Credit Suisse iqikelela ukuba ukuthengiswa kwempahla kuya kuqhubeka nokutshintshela kwi-e-commerce, amaziko kunye nemibutho ekwaziyo ukuhlangabezana neemfuno ezithile zenkonzo. Inkolelo yeyokuba imakethi iya kuthi iquka iinkampani eziya kukwazi ukwanelisa iimfuno zabasebenzisi,