Amazon's Alexa: Blue Ocean Innovation kunye neSicwangciso

I-Alexa ngumncedisi wenyani sonke esimaziyo, uphuhliswe kwaye usasazwe yiAmazon. Ukwenziwa kwezinto ezintsha kwishishini lomncedisi welizwi likuvumela ukuba usebenze kwindawo yokukhuphisana engasetyenziswanga, ungonakaliswa lukhuphiswano, apho imfuno izenzela yona. Makhe sibone uhlalutyo kweli nqaku.

Umncedisi we-Alexa uhlala ekulungele ukuphendula imibuzo yethu, imfuno yenkonzo ekhawulezayo kunye neyokukhawuleza, ehlala ehlala kwi-intanethi, exhunyiwe kwaye eqaphile. Kwiminyaka yee-smartphones, i-Amazon yenze idivaysi ngaphandle kwesikrini, apho abasebenzisi banokusebenzisana nabo. Lo mbono ungabonakala ungaqhelekanga, kodwa nangona kunjalo ube nempumelelo engathethekiyo.

I-Caratteristiche

Izakhono zokusebenzisana ze-Alexa zibandakanya umsebenzisi ngendlela ekhethekileyo, iqonga elinye apho iibrendi ezininzi zinokudibana nomthengi. Inqanaba lokusebenziseka kunye nokusebenziseka ekusebenziseni umncedisi wezwi we-Alexa ubonisa ukuba kwixesha elizayo kunokubakho ukuphuculwa komsebenzi kunye namava omsebenzisi. Bobabini ukulungeleka kokufikelela kunye negumbi lokuphucula abancedisi bezwi njenge-Alexa sisiseko esihle sokucinga ukuba abancedisi bezwi njenge-Alexa baya kudlula ii -apps kunye nokusetyenziswa kwewebhusayithi kwiminyaka ezayo.
Iinkampani eziza kuzisa izinto ezintsha ezibalulekileyo kwimarike kweli candelo ziya kuba nenzuzo enkulu ekutsaleni abathengi ngokubonelela ngamava akhethekileyo kubathengi.

I-Alexa ikwayi-interface yencoko. Iinkonzo zayo zenzelwe incoko engqondweni. Ujongano lwencoko lwenzelwe ukomeleza uqhagamshelo lomntu
unxibelelwano phakathi komntu kunye nomnikezeli wenkonzo.
I-Alexa, isixhobo esibalulekileyo se-AI yenkampani, yenze i-Blue Ocean, iholo yemarike eyayingaziwa ngaphambili apho udala imfuno, ngelixa ujabulela iindleko / iinzuzo zokwahlula. Amanqaku eAmazon angqina ukuba iilwandlekazi eziluhlaza zakha iimpawu. Isicwangciso esiluhlaza sisebenza kangangokuba i-brand equity isenokwakhiwa eya kuhlala amashumi eminyaka.
Ngokutsho kukaCollin Davis, umphathi jikelele we-Alexa yeShishini e-Amazon uthe i-Amazon ngokwayo isebenzisa i-Alexa kumagumbi eenkomfa ze-700. Phantse i-70% yentlanganiso yabo iqaliswe yi-Alexa
I-Alexa izisa ukuchukumisa komntu kwitekhnoloji. Injongo kukunika umntu wokwenyani incoko imvakalelo xa umthengi eza kusebenzisana nesixhobo. Brands can
ukuphucula intsebenziswano yabathengi ngokwamkela isicwangciso selizwi esilungileyo.
Imithetho yeBlue Oceans ayikamiselwa, ngoko ke ukhuphiswano alunamsebenzi kwaye lunikeza a
ithuba leembono ezintsha kunye nophuhliso olunenzuzo. Ishishini kufuneka litshintshe ingqwalasela yalo yobuchule ukusuka kukhuphiswano ukuya ekuxabiseni izinto ezintsha njengentsika ebalulekileyo yolwandlekazi oluluhlaza.
iqhinga, ukuze kupheliswe iiLwandle eziBomvu ezingenamveliso.
Ngokubhekiselele kwizibonelelo zexesha elide, ishishini elikwazile ukulawula imarike entsha kunokufuneka lihlale liyinkokeli yalo ngaphambi kokuba umntu omtsha angene kulwandle oluluhlaza. umbutho kufuneka udale utshintsho olwandle oluluhlaza ukwenza isicwangciso-qhinga: amanyathelo abambekayo okuhamba ukusuka kulwandle oluqalekisiweyo olubomvu ukuya kwindawo yentengiso engacetywanga; khetha indawo efanelekileyo yokuqalisa inyathelo; susela kude kwimeko yangoku; fumana ulwandle kubangengabo abathengi; yenza kwakhona imida yemarike kwaye ekugqibeleni ukhethe kwaye uvavanye ulwandlekazi lwakho olukhethiweyo oluluhlaza.

iqhinga BULULU OCEAN

Imbono eyahlukileyo, enikezelwa ngabaprofesa uW. Chan Kim kunye noReneé Mauborgne (2005), inkampani
Imo engqongileyo inomnye umlinganiselo owaziwa ngokuba yi-blue ocean: ibala elitsha, elingasetyenziswanga, elingangcoliswanga lokhuphiswano apho imfuno yenziwa khona. Ngenxa yoko, imithetho kwiilwandle eziluhlaza ayikaqulunqwa, okwenza ukuba ukhuphiswano lungabi nantsingiselo kwaye lunikeze ithuba leengcamango ezintsha kunye nophuhliso olunenzuzo. Ukuqhawula kulwandle olubomvu olungenangeniso encinci, kubalulekile ukuba umbutho utshintshe ingqwalasela yawo yeqhinga ukusuka kukhuphiswano ukuya ekuxabiseni ukuveliswa kwezinto ezintsha okuyintsika yeqhinga leBlue Ocean.Ngaxeshanye, iinkampani ezinqwenela ukuphumelela kumanzi angaziwayo e-Blue Ocean. imarike entsha kufuneka yale ingcinga yemveli yorhwebo phakathi kophuhliso lwexabiso kunye nexabiso eliphantsi kwaye igxile ekufuneni zombini umahluko kunye neendleko ezincitshisiweyo.
Ngokwemveli, iinkampani zidla ngokugxila kukhuphiswano ukuze zandise isabelo sazo sentengiso kushishino kunye nokwandisa inzuzo. Iifemu, zamkela iindlela zobuchule zikaPorter ezichazwe kumsebenzi wakhe othi “IQhinga loKhuphiswano: Iindlela zokuVavanya iiMarike kunye nabakhuphisana nabo” (1980), bayaphumelela ekufumaneni inzuzo yokhuphiswano kwindawo yabo yentengiso abayikhethileyo ngokukhetha enye yeendleko ezimbini eziphantsi okanye iindlela zokwahlula . Ngaloo ndlela, onke amashishini ngaphakathi kwecandelo elinye abonakala elwela isiqwenga sepayi eyenziwe ngabathengi abafanayo, imithombo yengeniso elinganiselweyo kunye neenzuzo. Ummandla wentengiso onjalo waziwa njengolwandle olubomvu, apho imida yoshishino imiselwe kakuhle kwaye kwavunyelwana ngayo, apho imithetho yokhuphiswano ibekwe elubala kwaye iinkampani zikhuphisana ngokunxamnye nezabelo ezikhulu zeemfuno ezaziwayo.
Ngokubhekiselele kwiinzuzo zexesha elide, ishishini elibambe ngempumelelo imarike entsha kuya kufuneka ligcine inzuzo yokuqala, ukuba kunokwenzeka, phambi kwabangenayo abatsha.
dibanisa kwaye ujike ulwandle oluluhlaza lube bomvu kwakhona. Ngokutsho kwababhali, ukwamkela isicwangciso solwandle oluhlaza okwesibhakabhaka, inkampani kufuneka yenze utshintsho kulwandle oluhlaza okwesibhakabhaka - amanyathelo athile okutshintsha ukusuka kulwandle olubomvu lokukhuphisana kwegazi ukuya kwishishini elingenakuphikiswa: khetha indawo efanelekileyo ukuqala inyathelo; Cacisa ubume bangoku, fumana ulwandle lwabangengabo abathengi; yakha kwakhona imida yemarike kwaye ekugqibeleni, khetha kwaye uvavanye iswitshi ekhethiweyo yolwandle oluluhlaza.
Ukugcina indawo yabo kwishishini ngesicwangciso solwandle oluluhlaza, ukhuphiswano luya kuba lungabalulekanga, kwaye
iindlela ezininzi zobuchule kufuneka zisetyenziswe ukuphuhlisa ulwandle oluluhlaza

Uhlalutyo lweMveliso / uphawu

Amazon Echo, Amazon Echo Dot, Amazon Echo plus e Amazon Echo spot ziimveliso ezivela kumava e-Alexa. Amazon Echo yeyona mveliso iphambili. Zixabisa ngokwahlukileyo ngokuxhomekeke kubukhulu, iimpawu kunye nomgangatho wezithethi. Ii-mics ezininzi zakhiwe kwiinkqubo ze-Echo, ngoko i-Alexa iva kwaye iphendule ngokukhawuleza.
I-Echo, isithethi esihlakaniphile, idibanisa ne-Alexa-enhanced umncedisi welizwi ohlakaniphile, enye yeemveliso ezidumileyo ze-Amazon. Inkqubo inenani lemisebenzi:

• unxibelelwano ngelizwi,
• ukudlala umculo,
• uluhlu lwezinto eziza kwenziwa,
• iialam,
• ukusasaza iipodcasts,
• ukudlala iincwadi zeaudio,
• uqikelelo lwemozulu,
• itrafikhi njl.

Echo ikuphuhliso oluqhubekayo kwaye ngoku ingasebenza njenge yasebukhosi-, kwaye njengomboneleli wolwazi lwasekhaya.
Amazon Echo, Amazon Echo Dot (isizukulwana sesithathu), AmazonEcho Plus (isizukulwana sesibini), Amazon Echo spot zizixhobo eziyilelwe ukuqala kwisakhono se-Alexa.

I-Amazon ikhuphe i-Alexa Skill Kit ukunceda abathengi bamashishini benze izakhono zabo kwaye badibanise kwi-Alexa.

Nje ukuba wongeze isakhono se-Alexa kwiakhawunti yakho ye-Alexa, iyasebenza kwaye iya kusebenza kunye nesixhobo sakho se-Alexa. Izakhono ezahlukeneyo zinceda umthengi ukuba athenge iinkonzo okanye izinto ngaphandle kweAmazon. Abasebenzisi banokufumana izakhono ezininzi zezixhobo zasekhaya ezihlakaniphile, izinto zokuzonwabisa kunye nezakhono zomdla, izakhono zokunceda, izakhono zokupheka, njl.
Ngokwengxelo ye voicebot ayI-Amazon ibhengeze ngasekupheleni kuka-Agasti 2018 ukuba kukho i-50.000 ye-Alexa Skills kunye neemveliso ezingaphezu kwe-20.000 ze-Alexa-enabled emhlabeni jikelele.

Uhlalutyo lokhuphiswano

Kumashishini amaninzi, ngakumbi itekhnoloji, isicwangciso seBlue Ocean sibonakala siphumelela, kodwa asinasiphako. Kungaxoxwa ukuba iimbono zale mihla ezifana 'nabangabathengi' okanye 'izithuba ezintsha zentengiso'. ubukhulu becala iindlela ezintsha zokubonisa iimbono ezindala, ezakhayo uMichael Porter kunye nabanye kwixesha elidlulileyo.
Enye ingxaki kukuba imijikelo yobomi bolwandle oluluhlaza inokucuthwa njengoko kuvela abangenisi abatsha
ngenxa yenkqubela phambili yetekhnoloji. Olu qikelelo lunokukhokelela kwelinye lamagunya amahlanu kanozinti: isoyikiso sabangeneli abatsha. Kumzekelo onjalo, umncedisi we-Amazon we-Alexa ubhekiswa kule meko.
Ngokutsho kwengxelo yezwi ye-Microsoft ka-2019, Ifumene ukuba i-25% yabantu bakhetha i-Alexa, i-36%; abantu bakhetha i-Apple Siri kwaye enye i-36% yabantu bakhetha uMncedisi kaGoogle kwaye i-19% bakhetha iMicrosoft Cortana njengomncedisi wabo welizwi ledijithali. I-Alexa izama rhoqo ukuphuhlisa kwaye
sebenzisa iqhinga lolwandle oluluhlaza.

Isiphakamiso sexabiso loMthengi, iingenelo zomthengi ekusebenziseni i-Alexa

• Ngokukhawuleza kwaye ngokukhawuleza: I-Alexa isebenza njengomenzi wekhaya okrelekrele. Uluhlu olukhulu lwezixhobo zokunxibelelana zinxibelelana nekhaya lakho ngoncedo lwe-Alexa. Ukusuka kwiibhalbhu zokukhanya, i-fan, i-thermostat ukuya kumenzi wekofu umthengi unokulawula sonke isixhobo nge-Alexa ngomyalelo welizwi.
• Ukwenza umntu: I-Alexa inceda abathengi ukuba bancede ubomi babo bemihla ngemihla njengokuseta iwotshi yealam, jonga uhlaziyo lwemozulu kunye nohlaziyo lweendaba njl.njl.
• Ukulungeleka: I-Alexa inceda umthengi ukuba afumane ulwazi ngokukhululeka kwaye ngokukhawuleza. Endaweni yokukhangela ulwazi ngokuvula ii-apps ezininzi, i-Alexa izisa ukusetyenziswa lula ebomini bomthengi ngokukhangela ulwazi ngomyalelo welizwi kuphela. Abathengi bafumana ulwazi ngexesha lokwenyani
• Isikhumbuzo: I-Alexa inceda umthengi ekulawuleni ukuqeshwa kwabo kunye nekhalenda kwaye umthengi unokuvumelanisa ikhalenda yabo kaGoogle okanye yeApple kunye ne-Alexa. Ikunceda ukuba ukhumbule ukusuka kwimihla yokuzalwa, isikhumbuzo ukuya ekugcwaliseni igrosari.

Ercole Palmeri