Pane kuenzanisa kwakajeka pakati pekuti data rinounganidzwa sei, rakarongedzwa, rinoongororwa, uye pakupedzisira rakateedzerwa kufungidzira analytics, uye kuti chero sainzi inovaka sei ruzivo uye inogadzirisa nhanho yekuwedzera kuomarara kwekutarisa uye kufanotaura.
Ngatitarisei kukufungidzira analytics uye kuti inoshanda sei, pamwe nemimwe mienzaniso.
Predictive analytics inzira yesainzi yekufembera inoedza kuona zviitiko zvenguva yemberi [kana nyore; ongorora zvingangoitika ]. Mazhinji ekufungidzira analytics modhi anobva pane data yakaunganidzwa nekufamba kwenguva uye inosanganisira zvinosiyana. Zvechokwadi, nhoroondo yezvinyorwa zvakakosha pakuziva maitiro uye maitiro mune iyi nzira.
Predictive analytics modhi dzinosanganisira mhando dzemhando, mamodheru ekubatanidza, mamodheru ekufanotaura, mhando dzenguva dzakateerana nevamwe vakawanda. Ivo vanosanganisa pre-yakaunganidzwa data ine yakasimba komputa modelling, ongororo yedata, uye kudzidza muchina kuona kuwirirana pakati pezvakasiyana zvakasiyana kuitira kufanotaura mafambiro emangwana. Muongorori we data anowanzotanga nehuwandu uye hunoenderana nehuwandu hwe data iripo uye inotarisa kudzokorora maitiro anobvumira mienzaniso yekufungidzira kuti ibudise fungidziro yakavimbika.
Chokwadi, makambani anogona kushandisa kufungidzira analytics kuyedza nzira nyowani dzekuwedzera kutendeuka kwevatengi uye nhamba dzekutengesa uku ichideredza njodzi yekuyedza nzira nyowani nemaitiro. Izvi zvinogoneka nekuda kwehuwandu hukuru hwedhata yevatengi inoyerera kubva pakushandisa webhusaiti, kuodha zvigadzirwa, uye fungidziro kubva kune mamwe masosi ayo anozongove akanyanya kunaka sezvo nguva yeBig Data inofambira mberi.
Kupfupisa chitsauko chino, ramba uchifunga kuti kufungidzira analytics, iyo inoshandisa data-inofambiswa mafambiro, anobatsira makambani kutarisira zvingangoitika zvekuchinja kwehurongwa. Zvose zvinoenderana nezvakaitika kare zvakarongwa nenzira dzakasiyana-siyana kufanotaura maitiro emangwana.
Ngatitarisei zvimwe zviitiko zvekushandisa
Nekugadzirisa data yapfuura yevatengi uchishandisa ane simba analytics software, kufungidzira analytics kwakabatsira makambani mazhinji (e.g. Netflix, Amazon, uye Walmart) kugadzira nzira uye kuita sarudzo dzakangwara uye dzinodhura dzenguva yemberi. Inogona kushandiswa nenzira dzakasiyana-siyana kugadzirisa bhizinesi-yakakosha mashandiro; mamwe maapplication anozivikanwa anosanganisira:
Kuti uone kutyisidzira, mamodheru ekufungidzira anogona kuona kusarudzika kwehurongwa uye maitiro asina kujairika. Inogona kupihwa ruzivo rwenhoroondo nezve cyber kurwiswa uye hutsotsi mamiriro ekuzivisa vashandi nezve maitiro akafanana uye kudzivirira ma hackers uye kushaya simba kubva mukupinza system. Inogona zvakare kubatsira kuona zvese zviripo zvine chekuita nenjodzi yemari , kubva pakubiridzira inishuwarenzi kusvika kukufanotaura kwenjodzi yechikwereti, pamwe nekuzivisa maitiro munzvimbo dzine mhosva dzakawandisa.
Siri, Ok Google uye Alexa inovandudza ruzivo rwevatengi nekudzidza kubva mukudyidzana uye kufanotaura mhinduro yemutengi. Sezvo mabhoti ari kuzvidzidzira kuburikidza nekushandiswa kwechikamu che deep learning, ita kuti makambani agone kutarisira vatengi zvirinani pasina kuhaya vashandi vakuru vekutsigira.
Predictive analytics inobatsira kuona uye kugadzirisa njodzi nekushandisa muchina kudzidza maalgorithms kune akaunganidzwa dhatasethi kuburitsa mapatani, kuwirirana uye kusasimba, pamwe nekuchinja kwemepu mukati meindasitiri yakapihwa. Neruzivo urwu, vatungamiriri vebhizinesi vanogona kutora matanho ekudzivirira kudzivirira njodzi dzinogona kuitika.
Predictive analytics modhi dzinobatsira kunzwisisa zvirwere nekupa kuongororwa kwakaringana kunoenderana nenhoroondo data. Semuenzaniso, vashandi vehutano vanogona kuishandisa kuona kuti ndevapi varwere vari panjodzi yekuva nemamwe mamiriro, akadai searthritis, chirwere cheshuga uye asthma. Naizvozvo, vashandi vehutano vanozokwanisa kupa zvakatonyanya kutarisirwa munhu.
Predictive analytics inogonesa hukuru hwemunhu uye mamwe anonangwa ekushambadzira mishandirapamwe nekuongorora zviitiko zvevatengi mumatanho akawanda uye kuongorora nhoroondo yekutenga uye zvido zvevatengi (saka, zvichikurudzira zvakatonyanya kuenderana nemunhu). Inobatsira mukukudziridza kunzwisisa kwakadzama uye kwakasarudzika kwevatengi.
Kutadza kwemidziyo kunogona kuisa hupenyu munjodzi uye kukonzera kurasikirwa kukuru kwemari kukambani. Nekubatanidza michina yeIoT uye zvikamu, zvinokwanisika kuzivisa vashandi pachine nguva uye kudzivirira kuparara kunodhura.
Mabhizinesi anogona kushandisa muchina kudzidza algorithms pakutenga data kufanotaura kuti vatengi vachapindura sei kune akasiyana siyana upsell kana muchinjika-kutengesa zvinopihwa.
Mabhizinesi nhasi arikuda kufungidzira kuti agadzire zvigadzirwa zviri nani, kuona nzira nyowani dzekushandira musika, uye kuderedza mari yekushandisa. Predictive analytics inosangana nezvinodiwa izvi nekubatanidza kudzidza kwemuchina uye hungwaru hwebhizinesi kufanotaura zvinozoitika.
Iyo nzira inonyanya kubatsira pakuita "ko kana?" mamiriro anokanganisa kuvimbika kwevatengi uye anotsigira akawanda-chinhu sarudzo. Funga kutenderera masevhisi seNetflix, iyo inopa kurudziro yechigadzirwa kune vatengi vavo zvichibva pamubatanidzwa wezvakambotenga zvakatenga uye zvaunofarira zveboka rakafanana, nekudaro kuvandudza zvese ruzivo rwevatengi uye nhamba dzekutengesa.
Uye, sesangano rinovaka dhatabhesi yedata uye fungidziro, zvinodzoserwa pakudyara kwaro mukufungidzira analytics zvinowedzera, kunyanya kana zvasanganiswa nekuedza kunoenderana kuita otomatiki mafambiro ebasa anogadzirwa nechikwata chayo chekuongorora. Otomatiki inoderedza mutengo wekufanotaura uye zvakare inowedzera iyo frequency iyo fungidziro nyowani inogona kugadzirwa, ichibvumira zvikwata zve analytics kutevera mitsva mitsva yekuenderera mberi innovation.
Naizvozvo, ramba uchifunga kuti kufanotaura analytics inobvumira makambani kuronga, kutarisira uye kuita zvirinani mhedzisiro inodiwa nekusimudzira data. Nekutaura zvishoma, masangano anogona kushandisa kufungidzira analytics ku:
Kuti ushandise kufungidzira analytics, bhizinesi rinofanira kutanga defikupedza chinangwa chebhizinesi, sekuwedzera mari, kugadzirisa mashandiro, kana kuvandudza kuita kwevatengi. Sangano rinokwanisa kushandisa mhinduro yakakodzera yesoftware kugadzirisa huwandu hwakawanda hwedata, kugadzira mamodhi ekufungidzira ekuongorora, uye kugadzira zvinogoneka kutsigira chinangwa ichocho.
Yepamberi yekufungidzira analytics matekiniki ave kushandiswa zvakanyanya mubhizinesi, zvichiita kuti masangano ashandise data hombe kutarisira njodzi nemikana. Makambani anogona kushandisa kufanotaura analytics software pachinzvimbo chekufungidzira kuvaka modhi inofungidzira ingangoita mamiriro kubva pane zvakaitika kare uye inofambiswa nekuverenga komputa.
Nekushandisa kufanotaura analytics, masangano asingakwidziri njodzi yavo yedata inowira kumashure kwevanokwikwidza. Uye kana ichishandiswa padanho rebhizinesi, inogona kutungamira kune vanofara, vatengi vanobatikana uye zvakanyanya zvinogombedzera mhedzisiro - mabhenefiti ekutanga atove kukohwa.
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