Chii chinorehwa neInternet of Behavior, IoB ichave ramangwana?

Iyo IoB (Internet yeBehavior) inogona kutariswa seyakasikwa mhedzisiro yeIoT. Iyo IoT (Internet yezvinhu) inetiweki yezvinhu zvakabatana zvemuviri zvinounganidza uye kuchinjanisa data neruzivo kuburikidza neInternet-inogonesa zvishandiso uye masensa. Iyo IoT inoramba ichikura mukuomarara sezvo huwandu hwemidziyo yakabatana hunowedzera. Nekuda kweizvozvo, masangano ari kutonga data rakawanda kupfuura nakare kose nezvevatengi vavo kana mashandiro emukati. 

Rudzi urwu rwe data runogona kupa ruzivo rwakakosha mumafambiro evatengi uye zvaunofarira, mafoni Internet of Behaviour (IoB) . Iyo IoB inotsvaga kunzwisisa iyo data yakaunganidzwa kubva kune vashandisi 'pamhepo chiitiko nekushandisa maitiro eepfungwa psychology maonero. Inoratidza nzira yekunzwisisa iyo data yakaunganidzwa uye kushandisa aya manzwisisiro mukuvandudza chigadzirwa uye kushambadzira.

Chii chinonzi Internet of Behavior (IoB)?

Indaneti yeBehavior (inonziwo Internet of Behaviors kana IoB) ipfungwa itsva yeindasitiri inotsvaka kunzwisisa kuti vatengi nemabhizinesi vanoita sei zvisarudzo zvichibva pane zvavanosangana nazvo padhijitari. 

Iyo IoB inosanganisa minda mitatu yekudzidza: 

• maitiro sainzi,
• edge analysis,
• uye Internet yezvinhu (IoT).

Chinangwa cheIoB ndechekutora, kuongorora uye kupindura kune maitiro evanhu nenzira inobvumira kuti maitiro evanhu atevedzwe nekududzirwa pachishandiswa hunyanzvi hwekuvandudza tekinoroji uye kusimukira mumaalgorithms ekudzidza muchina. Iyo IoB inoshandisa tekinoroji inofambiswa nedhata kupesvedzera sarudzo dzekutenga kwevatengi uye kuisa zvavanoda pekutanga. 

Iyo Internet yeBehaviour inoshanda sei?

Mapuratifomu eIoB akagadzirirwa kuunganidza, kuunganidza, uye kuongorora huwandu hukuru hwe data inogadzirwa kubva kwakasiyana siyana, kusanganisira dhijitari pamba zvishandiso, zvinopfekeka, uye online neinternet zviitiko zvevanhu. 

Iyo data inozoongororwa maererano nemaitiro epfungwa kutsvaga mapatani ayo vatengesi nezvikwata zvekutengesa zvinogona kushandisa kukanganisa hunhu hwemutengi mune ramangwana. Chinangwa chakakosha cheIoB ndechekubatsira vatengesi kunzwisisa uye kuita mari yakawanda yedata inogadzirwa netiweki node muIoT. 

IoB inotarisirwa kuita basa rakakosha mu e-commerce, hutano hwehutano, mutengi ruzivo manejimendi (CXM), yekutsvaga injini optimization (SEO), uye kutsvaga ruzivo optimization.

Iyo tekinoroji inoisa dambudziko rekuvanzika data. Vamwe vashandisi vanogona kunge vachingwarira kupa ruzivo rwavo, asi vamwe vanonyanya kufara kana zvichireva kuti zvirinani kuita munhu. Maforamu ari kukurukura nezveIoB nedzimwe nyaya dzekuvanzika anosanganisira European Privacy Association (EPA) uye Independent Privacy Watchdog.

IoB kushandisa makesi

Heano mimwe mienzaniso yemakesi ekushandisa eIoB: 

• Makambani einishuwarenzi anogona kuderedza mari yeinishuwarenzi yevatyairi vanoshandisa mota dzinogara dzichishuma mabhureki anodiwa uye mapeteni ekumhanyisa.
• Nekuongorora zviitiko zvevashandisi zvepamhepo uye kutenga girosari, resitorendi inogona kugadzirisa menyu mazano.
• Vatengesi vanogona kushandisa masevhisi ekutsvaga nzvimbo uye nhoroondo yekutenga kugadzirisa muchitoro kukwidziridzwa munguva chaiyo inoenderana nezvinodiwa nevatengi.
• Nyanzvi yezvehutano inokwanisa kukwana murwere nemudziyo unopfeka, tracker yekusimbisa muviri, uye kutumira chenjedzo kana zvichiratidza kuti BP yakakwira zvakanyanya kana kuti yakaderera.
• Data yevatengi inogona kushandiswa kushambadza kwakanangwa kumaindasitiri ese anotarisana nevatengi. Makambani anogona zvakare kushandisa iyo data kuyedza kushanda kwemishandirapamwe yavo, zvese zvekutengesa uye zvisina purofiti.

Internet yeBehaviour uye kukosha kwayo kune bhizinesi

Iyo Internet yezvinhu iri kufurira sarudzo dzevatengi uye kugadzirisazve kukosha kweketani. Nepo vamwe vashandisi vachingwarira kupa data rese rinodiwa neIoB mapuratifomu, vamwe vazhinji vari kuda kuzviita chero bedzi ichiwedzera kukosha. 

Kune bhizinesi, izvi zvinoreva kukwanisa kushandura chimiro charo, musika zvigadzirwa zvakanyanya kune vatengi varo, kana kuvandudza Chiitiko cheMutengi (CX) chechigadzirwa kana sevhisi. Semuenzaniso, kambani inogona kuunganidza data pane ese maficha ehupenyu hwemushandisi kuti avandudze kushanda nesimba uye kunaka. 

Heino muenzaniso unoratidza kuti zvikwata zvingashandisa sei iyo Internet yezvinhu kugadzira zvigadzirwa zvakanangwa uye nzira dzekushambadzira:

1. Usati wavaka application, zvakakosha kuti unzwisise maitiro ekudyidzana uye mushandisi touchpoints. Chikwata chinofanirwa kuita vashandisi mukuvaka, kunzwisisa zvavanoda, kuchengetedza chiitiko cheapp chakabatana uye chichienderana, uye kuita kuti kufamba kuve nekurevesa uye kwakananga kuitira kuti app ive yakakosha uye yakakosha.
2. Kana iyo application yatangwa, kambani inofanirwa kuzivisa vangangove vashandisi nezvechinangwa chayo, kugadzira gwara remushandisi uye kupa mubairo vatengi nekuda kwehunhu hwakanaka. Zvakare, nechero kuvhurwa kweapp, timu inofanirwa kusarudza IoB papuratifomu inotsigira akawanda mafomati, kukwidzwa kwegore, uye kubatanidzwa kwesocial media.
3. Iyo data yemaitiro inounganidzwa neapp inofanirwa kupesvedzera izvo zvinotumirwa kune vatengi maererano nezviziviso kukurudzira kana kukurudzira hunhu hunodiwa.
4. Chekupedzisira, zvingave zvinobatsira kuve neiyo yakasimba data analytics mhinduro yekuburitsa ruzivo kubva kune ese data yakaunganidzwa.

IoB kuvanzika uye kuchengetedzeka kunetseka

Iyo Internet yezvinhu (IoT) ndeimwe yeakawanda ane chekuita nebhizinesi matekinoroji ayo akamutsa kuvanzika uye kuchengetedzeka kunetseka. Vatengi vanowanzo kunetseka zvakanyanya nezve kuvanzika kwavo mumamiriro edzimba dzakangwara uye matekinoroji anopfekeka. 

Nekudaro, nyanzvi dzinotenda IoT inonetsa nekuda kwekushaikwa kwayo kwechimiro kana pamutemo, kwete nekuda kwehunyanzvi hwayo. IoT hachisi chinhu chitsva; Tave tichibatanidza zvishandiso zvedu kwemakumi emakore, uye vanhu vazhinji vava kuziva izwi rekuti "Internet yezvinhu." 

Nzira yeIoB, iyo inoda shanduko mutsika dzedu uye mitemo yemitemo, yakasikwa makore apfuura apo internet uye data huru yakabva. 

Senzanga, takasarudza kuti zvakangonaka kubhadharisa mitengo yeinishuwarenzi yepamusoro kune vanhu vanonyora pamapeji avo eFacebook kuti vakadhakwa sei svondo rapfuura. Asi mainishuwarenzi anogona zvakare kuongorora social media profiles uye kudyidzana kufanotaura kana mutengi ari mutyairi akachengeteka, izvo zvinogona kutorwa sedanho rinopokana. 

Dambudziko muIoB rinopfuura midziyo pachayo. 

Kuseri kwezviratidziro, makambani mazhinji anogovana kana kutengesa maitiro edhata pamitsara yekambani kana nemamwe makambani. Google, Facebook, neAmazon vanoenderera mberi nekutora software inogona kutora mushandisi mumwechete weapp muyese online ecosystem, kazhinji pasina ruzivo rwavo ruzere kana mvumo. Izvi zvinopa njodzi huru dzemutemo nedziviriro dzinogona kutariswa nevashandisi, vachitarisa chete pakureruka kwekuve nechishandiso chimwe chekudzora ese.

mhedziso

Iyo Internet yeBehaviour inogona kunge ichiri muhudiki, asi tekinoroji iri kuramba ichikwira. IoT tekinoroji ichava ecosystem iyo defimaitiro evanhu anobuda munyika iri kuwedzera yedhijitari. Masangano anotora nzira yeIoB anozoda kuona yakasimba cybersecurity kuchengetedza dhatabhesi kuitira kuti pasave nemunhu anogona kuwana data rakadzama. IoT-yakaunganidzwa data yakasimudzwa neIoB tekinoroji inogona kuve nemhedzisiro yakanaka pahutano hwehutano uye chekufambisa, ichiratidza kugona kwayo sechishandiso chebhizinesi.

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