H & M Foundation inopa $ 20,5 mamirioni; musanganiswa wezvinhu zvitsva

Chipo cheH & M chedzidzo, mvura yakachena uye kusimudzira kwevakadzi

Makambani mazhinji akadai seH & M anoshanda mubazi reCharity, achigadzira nheyo dzinobatanidzwa mukuziva nekuronga mipiro yakanangana nekugadzirisa mamwe matambudziko. Zviripachena, yedu Blog haina sechinangwa chayo kudzidza kweiyi nheyo, asi isu tinoda kutora mukana wekuziva, uye kuita mashoma mashoma ekuongorora, pane mhando utsanzi.

Kunyanya, pfungwa yekunyora iyi posvo yakauya kwandiri nezuro (23/05/2017) pandakaverenga pane webhusaiti yeAdnKronos "Nemupiro wemamiriyoni makumi maviri nemashanu emadhora uye zvirongwa zvitsva zvepasirese zvinogara makore matatu, iyo isiri-purofiti H&M Foundation yakazvipira kudzidzo, mvura yakachena uye nekupa masimba kwevakadzi... " (unogona kuenderera nekuverenga nekudzvanya pano).

Nhau dzakandiyeuchidza nezve mutsara uyu: "kuvandudza iko kunodiwa kuti uone matambudziko akakosha uye kuatsinhanudza nenzira yakatarwa yekuwana mhinduro dzakagadziriswa", zvinoshamisa? kwete. Muchokwadi, pfungwa dzangu dzakabva dzaenda kubhuku rinonzi "The Ten Types of Innovation" (naLarry Keeley, Ryan Pikkel, Brian Quinn, naHelen Walters), kubva ipapo mutsara wakawedzerwa. Saka ndakaedza kunzwisisa, nekuda kwechipo, kuti musanganiswa wemhando dzehunyanzvi hwaive nahwo H&M hwanga hwavepo hunofanira kushanduka sei, zvichitevera maitiro. defikubva mubhuku pacharo.

Larry Keeley defiinopedza tafura yeperiodic yezvinhu zvekuvandudza, iyo inopa gumi marudzi akasiyana akaiswa mumapoka matatu:

1. Kugadziriswa kweProfiti yemuenzaniso
   1. Network
   2. Struttura
   3. gadzira
2. pa
   1. Kuita kwechigadzirwa
   2. Chigadzirwa system
3. ruzivo
   1. sevhisi
   2. mugero
   3. muchiso
   4. Kubatanidzwa kwevatengi

Uchishandisa iyo 10 mhando dzekutangisa kuti uongorore kambani, zvinokwanisika kugadzira iyo mepu yekuvandudza yemusika mune iyo kambani inoshanda. Kuti uite izvi zvinodikanwa kuti uende mukati meiyo 100 maitiro anotsanangurwa mubhuku, uko maitiro ese akabatana nerudzi rwekuvandudza.

Ndichitarisa pamaitiro e100, ndakaona kuti kubatanidzwa kwevatengi kunowedzerwa, nekuda kweNharaunda uye Belonging factor uye Status uye Recognition factor. Asi pamusoro pezvose, Chiratidzo chinosimbiswa nekutenda kune kurongeka kwakakosha kwehunhu. Tichifunga kuti H&M yagara iri hunyanzvi mumapoka matatu ese, izvi zvinogona kuitwa defikupedza "Innovation of Experience".

H&M's strategic framework inosimbiswa, nekusundidzira kunoenderera mberi kwekutsvaga kweBlue Ocean yemusika.