Ngatione maitiro ekuyera uye kuongorora iyo bounce rate, maitiro ekuona iyo yakakwana mwero, yeyako chigadzirwa chikamu. Matipi uye maitiro ekutarisa iyo bounce rate, uye unzwisise kuti zvingave nemhedzisiro yekutonga kwakanaka kana kwakaipa.
Ngatitange nekupa rondedzero yeiyo bounce rate, nekuti inokosha uye nekuti iwe unofanirwa kutarisisa zvakanyanya.
"Kubhuroka" kunoitika kana mumwe munhu akashanyira webhusaiti yako, uye anosiya asina kuwirirana newebsite yako. Bounce rate inoratidza chikamu chevashanyi chinobuda kubva pane yako saiti. Google Analytics inotarisa mushanyi anga apindirana neyako saiti, kana wakashanyira kanenge kamwe peji rekuwedzera. Iyo bounce rate iyo iwe yaunoverenga mu general general report kuGoogle Analytics ndiyo yekumhanyisa chiyero chesaiti yese. Chaizvoizvo ihwohwo huwandu hwenzvimbo dzinobhuroka pamapeji ese, dzakakamurwa nehuwandu hwehuwandu hwekushanya pane iwo ese mapeji munguva imwechete.
Iwe unogona zvakare kutarisisa huwandu hwekubhuroka kweimwe peji, kana chikamu kana chikamu chesaiti yako.
Chiyero chemabhuruku epeji imwechete ndiwo huwandu hwakazara hwemabhuruku akapatsanurwa nehuwandu hwehuwandu hwekushanya pane peji.
Kuparadzanisa zvikamu zviviri izvi kunoita kuti huwandu huve hwakakosha kana iwe uchiongorora data. iyo Journal yeinjini yekutsvaga inozivisa kuti Google haishandise iyo bounce rate mune yayo metric. Izvo zvicharatidzika kunge zvisinganzwisisike, asi zvese zviri chaizvo. Muchokwadi Google haina kutora hanya nehuwandu hwekubhuroka, asi kubva ku2016 iyo RankBrain ndiyo yechitatu inonyanya kukosha yeGoogle algorithm.
Iyo RankBrain inovandudza yekutsvaga mhinduro yevashandisi nekutarisa zvinangwa uye zviitwa zvekutsvaga. Kana mushandisi akadhina pane peji rako, uye achisiya pasina kana chekudyidzana, RankBrain inowana kuti saiti yako haisi iyo iyo mushanyi aitsvaga. Nekuda kweizvozvo, RankBrain inoti "Zvichida peji ino haina kukodzera chinzvimbo chepamusoro mumiro yeSERP".
Saka iyo bounce rate inokwanisa kukuudza iwe kana yako yekushambadzira zano iri inoshanda, uye kana vashanyi vako vachipindirana nezvako zvemukati. Chinokosha ndechokunzwisisa kuti chii chako
Kuti uite chaiyo kuongorora, zvakanaka kuti utarise huwandu hweparameta senge rudzi rwebhizinesi, iyo indasitiri, nyika uye mhando dzemidziyo inoshandiswa nevashanyi vako. Urwu ndirwo ruzivo rwese runobata pane yako saiti bounce rate chikumbaridzo.
Semuenzaniso, Brafton akawana kuti avhareji yekumhanyisa rate iri 58,18%. Nekudaro, tsvagurudzo yavo inoratidza kuti mitengo yekubuditsa yakakwira kumakambani eB2B pane emakambani eB2C.
Kana iwe usati usina chokwadi nezvedanho rekusimuka raunofanirwa kunongedza, Google Analytics inogona kukubatsira kuti uinzwisise. Google Analytics inokupa iwe nekukurumidza kuona yevhareji rekushomeka kweiyo zvaunotenda ndeyako indasitiri. Inoita izvi nekumisikidza.
Chekutanga pane zvese, iwe unofanirwa kumisa mabhenji muGoogle Analytics.
Pasi pechikamu chekutonga, tinya pane "Akagadziridzwa Akaunti" uye wobva watarisa "Benchmarking" bhokisi.
Iwe unogona ikozvino kuenzanisa chikamu maawa.
Ingotarisa pamishumo yehunhu. Dzvanya pane "Saiti Yenyaya" uye ipapo pa "Destination Mapeji".
Iwe uchaona avhareji yekutsikirira yewebhu webhusaiti yako, iyo ingave yakakosha kukosha, kuve yakakosha reinongedzo point. Kuti uongorore zviri nani chikamu chakaratidzirwa, unogona kudonhedza pasi kuti utarise zviyero zvewemhepo zvewebsite chikamu.
Semuenzaniso, iwe unogona ikozvino kuenzanisa iyo indasitiri avhareji chete kune yako blog kana zvigadzirwa mapeji.
Muchikamu che "Ruzhinji" cheGoogle Analytics, enda ku "Benchmarking". Wobva wasarudza "Channels". Iye zvino unogona kusarudza paramende yekuongorora uye kuenzanisa nekufamba kwenguva. Izvi zvinofanirwa kukupa iwe zano riri nani rekuti webhusaiti yako zvakanaka sei kana ichienzaniswa neavhareji piteshi.
Iyo girafu inofananidza chiyero chekukwirira kwechiteshi chako nemamwe maakaunti kana Google Analytics zvimiro muindasitiri yako.
Kana iwe uchida kudzidza zvakawanda, iwe unogona kuita izvi nekuenda ku "Kuwanikwa", zvino "All traffic", ipapo "Channels". Wobva wadzvanya pane "Fananidza" bhatani kurudyi uye faira na "Bhuka Rate" kuti uone kuti ndeapi chiteshi ari pamusoro kana pasi pazere pakati.
Chiyero "chakanaka" chekupokana chichava chakasiyana kune imwe neimwe saiti. Izvo zvinogona zvakare kuve akasiyana kune ese peji pane yako saiti. Zvirinani teerera kufambira mberi kwe fkutenderera nguva uye pane kuti zvinokwanisika sei kuvandudza mwero wepamusoro, kuitira kuwedzera shanduko. Chinangwa: Shandisa huwandu hwepamhepo kuratidza kushomeka pane yako saiti.
Zvakaoma kuti uderedze bopha rate kana iwe ukasanzwisisa chiri kukonzera kukosha kwazvino. Pane nzira mbiri dzekuchinjisa bhuru reti.
Iyo yekutanga nzira ine mukukamhanisa iyo bounce rate, kukwanisa kuziva iwo mapiniti ekupindira. Iwe unogona kugadzira ese mhando dzemapato akasiyana muGoogle Analytics kuti uone zviri nani chiyero chekuputira. Iwe unogona kugadzira zvigadziriso mutsika muGoogle Analytics nekuenda PUBLIC -> Tsika -> Tsika dzakasiyana. Iye zvino ngatitarisei zvikamu zvipfumbamwe zvakasiyana zvezvikamu, izvo zvinokubatsira kuti uongorore uye uvandudze chiyero chekupokana.
Kune akawanda akasiyana ehuwandu hwehuwandu hwenhamba inoteedzerwa neGoogle Analytics, iyo inokutendera iwe zviri nani chikamu uye kuongorora traffic yepasiti yako. Imwe yeaya mazera evashanyi vako. Kuti utarise hushamwari hwezera, ona pazasi Ruzhinji -> Huwandu hwevanhu -> Zera.
Mumuenzaniso uri pamusoro apa iwe unogona kuona kuti mune zera remhando pakati pe35 ne44 makore isu tinowana yakanyanya bounce rate, yakaenzana ne38,49% ichienzaniswa nevamwe vese vashanyi vesaiti ino.
Kana iyo yakakodzera musika yekutarisa vanhu vadiki, ita shuwa kuti iwe unogadzira mapeji ako ewebhu nenzira chaiyo yekutengesa. Semuenzaniso, shandisa mutauro une fashoni uye wakasviba.
Kuti utarise huwandu hwepamusoro pabonde, ona pazasi Ruzhinji -> Huwandu hwevanhu -> Gender, pazasi pezera. Chiyero ichi chinoratidza mwero wekukwira kwechirume neechikadzi.
Iye zvino unogona kuona nyore nyore kuti saiti yako iri nani pakuchengeta mumwe murumekadzi kupfuura mumwe. Gonzo rinotarisa nehunyanzvi senge mutauro wakasiyana uye mavara anogona kukanganisa kuratidzwa nekutenga maitiro. Kana iwe uine huwandu hwepamusoro nehurume humwe, ita shuwa kuti haugadzi kugadzira mafungiro ekuti urikungoona mumwe munhu pabonde.
Chikamu chakanaka chekutarisa ndeche "Nyowani vs. Kudzoka ”. Kuti utarise hushamwari hwevashanyi vatsva, tarisa pazasi Ruzhinji -> Maitiro -> Nyowani vs. Kudzoka
Kuti ubvunze iyo bounce mwero, zvine hukama nekugara kwevashanyi, tarisa pazasi Ruzhinji -> Geographic data -> Nzvimbo.
Chekutanga pane zvese, iwe uchaona mepu-yakanyorwa mepu inokuratidza kwaunonyanya kuenda kune vashanyi vako.
Izvi zvinokupa yako bounce rate pari nenyika.
Mumuenzaniso uri pamusoro apa, iwe unogona kuona kuti Switzerland ine yakakwira kwazvo rebound rate kupfuura dzimwe nyika (60%). Iwe unogona kukwevera pasi kuenda kudunhu nekungodzvanya pachezvaro, kuti uwane rondedzero yenzvimbo nenzvimbo dzadzo dzekutenderera.
Saka iwe unokwanisa kuchinjisa yako yekushambadzira zano kunzvimbo dzinotarwa kwaunoda kuona kunatsurudzwa.
Kuti ubvunze iyo bounce mwero, nezve chishandiso chinoshandiswa kubatanidza, ona pazasi PUBLIC -> Nharembozha -> Ongororo.
Chirevo ichi chinokupa pfungwa yemusiyano wehuwandu hwekubhururuka pakati pematafura, nharembozha uye mahwendefa. Sezvazvinowanzoitika, huwandu hwekubhuroka hwakanyanya kukwirira pane zvigadzirwa zvefoni kana piritsi. Icho chikonzero chiri kuwanikwa mumhando yemudziyo, asi zvinogona kuratidza kuti hauna kugadzirisa saiti yako zvakanaka pamidziyo yakadaro.
Iwe unogona zvakare kuona iyo "Devices" mushumo, uyo unopa kuputsa kwakanyanya kweiyo bounce rate pane mudziyo / kushanda system
Unogona kuongorora ecommerce traffic yako nehukama zvikamu. Kuti uite izvi, sarudza Ruzhinji -> Zvaunofarira - Zvekudyidzana Mapato, pazasi pekutarisa. Chirevo ichi chinoratidza iyo bounce mwero zvichienderana nezvinodiwa nevashanyi.
Iyi tafura inoratidza chiyero chekupokana zvichienderana nezvido zvevashanyi, kwatiri tine huwandu hwepamusoro hwetekinoroji (45%) uye yakaderera yevadi vemitambo (32,26%).
Chirevo ichi chinogona kukupa ruzivo rwakakosha kuti uvandudze yako bounce rate. Semuenzaniso, nekuwedzera nguva yekubvunzurudzwa kwemwedzi mitatu yadarika, ini ndinogona kuona kuti tekinoroji iri pa38,89% bounce rate.
Kuti ndizive zviri nani chimiro cheboka iri, ndinogona kudzvanya pane chikamu "Technology / technophiles", Uye uwane kuti matekinoroji ane zera pakati pe45 ne54 ane huwandu hwayo hwe50%
Iwe unogona kuongorora yako ecommerce traffic nekutarisa iyo yekufambisa browser. Kuti uite izvi, sarudza Ruzhinji -> Tekinoroji - Bhurawuza uye nesisitimu inoshanda. Chirevo ichi chinoratidza avhareji bounce mwero wevashanyi vachishandisa chaiyo browser kubhurawuza.
Kana bhurawuza ine yakakwira bhero rate kupfuura iyo vamwe, zvinogona kureva kuti hauna kugadzirira yako saiti zvakanaka paiyo browser.
Izvo zvinobatsirawo zvakare kutarisa shanduro dzebrowser. Semuenzaniso, hazvina kukwana kutarisa Safari. Iwe unofanirwa zvakare kuona iyo 11.0 uye 11.1 shanduro dzeSafari, nekudzvanya paSafari
Kana imwe ine yakanyanya kukwirisa chiyero chekukwirira, saiti yako inogona kunge iine bugs kana UX matambudziko neiyo browser browser. Kunyangwe kana yaive browser yakazopera, zvinodikanwa kugadzirisa dambudziko kana bhurawuza rikaramba riine traffic.
Kana iwe uchida kuvandudza kuoneka kwesaiti yako kana yako ecommerce, unogona kundibata nekutumira email kune info @.bloginnovazione.iyo, kana nekuzadza fomu rekuonana re BlogInnovazione.it
Ercole Palmeri: Innovation yakapindwa muropa
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