Cov khoom plig ntawm lub xyoo yog ib qho khoom plig muaj koob npe uas muab khoom plig zoo tshaj plaws ntawm kev tsim kho tshiab ntawm xyoo tas los. Ib qho khoom plig muaj txiaj ntsig muab los ntawm PdA © kev tshawb fawb kev lag luam, kev tshawb fawb tseem ceeb tshaj plaws ntawm kev tsim kho tshiab hauv tebchaws Ltalis los ntawm cov neeg siv khoom sib tham (ntau dua 12.000 tus neeg) uas pov npav rau lawv cov khoom nyiam.
Thiab Peroni Nastro Azzurro 0.0% tau tswj kom ua tau raws li qhov kev cia siab ntawm cov neeg siv khoom los ntawm kev tau txais lawv cov kev ntseeg siab ua tsaug rau cov khoom lag luam uas ua raws li nws cov lus cog tseg thiab ua tau raws li ib qho ntawm lawv cov khoom nyiam.
Cov yam tsis muaj cawv ntawm lub hom, tau tsim tawm thaum Lub Peb Hlis 2022, tau tsim los nrog lub hom phiaj ntawm kev muab cov neeg siv khoom saj ib yam li Peroni Nastro Azzurro, tab sis tsis muaj cawv.
Qhov no yog qhov tshwm sim uas tau tswj kom ua rau cov neeg siv khoom Italian xav tsis thoob, thiab hloov pauv txawm tias tsis ntseeg siab tshaj plaws ntawm qeb ntawm tsis muaj cawv beers.
Tib yam saj, zoo tib yam superior zoo thiab tib Italian kev txaus siab ntawm Peroni Nastro Azzurro. Lub saj qhuav thiab refreshing ua tsaug rau lub xub ntiag ntawm 100% Italian pob kws (xws li cov pob kws Nostrano® muaj txiaj ntsig zoo) thiab kev siv cov tshuaj tsw qab zoo nkauj zoo nkauj uas, ua tsaug rau cov txheej txheem de-alcoholisation tshiab, khaws cov lus cog tseg ntawm kev saj zoo ib yam. mus rau qhov qub txawm tias tsis muaj cawv.
"Peb zoo siab heev tau txais qhov khoom plig no vim peb ntseeg siab rau cov khoom no thiab kev tsim kho tshiab nws coj mus rau kev ua lag luam", nws tau tshaj tawm Francesca Bandelli, Marketing & Innovation Tus Thawj Coj ntawm Birra Peroni. "Tus tshiab Peroni Nastro Azzurro 0,0% tau xeeb tub thiab tsim los teb rau cov kev thov tam sim no rau cov saj tshwj xeeb thiab tsis muaj tseeb ntawm peb npias tab sis nrog 0,0% cawv. Kev nqis peev hauv kev tsim cov khoom lag luam uas tsis muaj dej cawv tso cai rau peb tsis tsuas yog cuam tshuam cov neeg siv khoom xav tau tshiab tab sis kuj ua peb feem hauv kev txhawb nqa thiab kev tshaj tawm ntawm lub luag haujlwm noj, raws li peb lub tswv yim kev ruaj ntseg mus ntev ".
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