Lub Vev Xaib: yam ua, txhim kho koj lub xub ntiag ntawm kev tshawb fawb xyaw, SEO yog dab tsi - VIII ntu

SEO, lossis Search Engine Optimization, yog qhov chaw ntawm koj lub vev xaib lossis ecommerce hauv kev tshawb fawb xyaw thiab kev sib raug zoo. Nrog SEO peb txhais tau tias txoj hauv kev uas koj optimize koj qhov chaw hauv kev tshawb fawb cav, uas yog, nws optimizes nyob rau hauv lub siab ntawm simplicity uas koj lub site mus txog.

Ua haujlwm hauv social network kom loj hlob cov neeg tuaj saib

Kev tshaj xov xwm yog ib qho cuab yeej uas koj tuaj yeem siv los tsav tsheb mus rau koj qhov chaw lossis ecommerce. Vim li no, kev sib raug zoo yuav tsum tau suav nrog hauv SEO lub tswv yim, niaj hnub thiab ua tiav, qhov tseeb ntau tus neeg siv khoom tau tig mus rau cov kev sib raug zoo no los cuam tshuam nrog cov hom.
Ntau tshaj 70% ntawm cov neeg tig mus rau Facebook thaum lawv xav nrhiav cov ntsiab lus nthuav, thiab qhov ntawd txhais tau tias peb muaj lub sijhawm zoo los mus cuag cov neeg tuaj saib tshiab, nyiam cov neeg siv khoom muaj peev xwm, thiab tsim kev sib raug zoo nrog cov neeg siv khoom.

Qhov feem pua ​​​​nyob ntawm cov khoom lag luam, piv txwv li yog tias koj lub hom phiaj cov neeg siv khoom yog 18 xyoo lossis 20 xyoo, thiab cov haujlwm yog kev ua kis las, ces qhov kev sib raug zoo yog tik tok lossis instagram.

Nws tseem yog ib qho tseem ceeb uas yuav tau xav txog tias kev tshaj tawm xov xwm yog qhov zoo tshaj plaws los qhia txog tib neeg sab hauv koj lub koom haum, nws tuaj yeem siv los ua kev lag luam ncaj qha ua tsaug rau cov peev txheej xws li Facebook Ads, tik tok tshaj tawm, instagram tshaj tawm thiab koj tuaj yeem ua tau. siv social sites los ntxiv dag zog rau koj cov neeg siv khoom siv zog.

Tswj koj lub koob npe nrov kom zoo

Kev tswj hwm lub koob npe nrov yog qhov tseem ceeb uas yuav tsum tsis txhob raug ignored. 
Kev tswj hwm lub koob npe yog hais txog kev tswj cov neeg pom thaum lawv tshawb nrhiav koj lub lag luam online, yog li ntawd, nws yog hais txog kev ua kom koj ua tau zoo tshaj plaws hauv online thaum cov neeg siv khoom tab tom nrhiav rau koj:

• Ib txwm ua tus tshaj lij thaum cuam tshuam nrog cov neeg siv khoom online;
• Tsis tu ncua kev tshuaj xyuas online;
• Teb rau qhov kev tshuaj xyuas tsis zoo sai, ua siab ntev thiab ua haujlwm;
• Txhawb nqa cov kev tshuaj xyuas zoo thiab cov lus pov thawj los ntawm cov neeg siv khoom txaus siab;

Mobile thiab Geolocation

Txhawm rau nce cov neeg siv khoom nrog SEO nws yog ib qho tsim nyog yuav tsum xav txog kev siv xov tooj ntawm tes thiab google maps, tshwj xeeb tshaj yog tias koj muaj lub khw muag khoom, lub tsev noj mov, kev tshaj lij studio ..., luv luv, kev lag luam hauv zos.
Qhov tseeb, ob qhov kev hloov pauv tseem ceeb tshaj plaws rau SEO cov kev coj ua zoo tshaj plaws uas tau tshwm sim nyob rau xyoo tas los no yog qhov tseem ceeb ntawm cov ntsiab lus ntawm lub xov tooj ntawm tes thiab hauv zos, thiab ob qho tib si mus koom tes.
SEO hauv zos tau dhau los ua qhov tseem ceeb dua li cov neeg siv khoom siv ntau thiab ntau dua siv cov khoom siv txawb los tshawb nrhiav kev lag luam. 30% ntawm tag nrho cov kev tshawb fawb ua los ntawm mobile davhlau ya nyob twg yog hauv zos. Ntau tshaj 70% ntawm cov neeg tuaj xyuas lub lag luam nyob ze tom qab tshawb nrhiav tib "hauv zos", yog li txhawm rau ntxiv dag zog rau kev lag luam ntawm koj lub khw muag khoom lossis e-lag luam, koj yuav tsum tsom mus rau cov ntsiab lus hauv zos, thiab koj yuav tsum xyuas kom meej tias koj cov ntiv tes. yog tag nrho mobile-phooj ywg.

SEO rau-nplooj

On-nplooj SEO yog qhov tseem ceeb rau koj txoj kev vam meej, yog li yog tias koj xav nce koj qhov muag, koj yuav tsum tau them sai sai rau cov txheej txheem ntawm nplooj ntawv:

• on-page SEO ua rau koj lub vev xaib ntau tus neeg siv khoom zoo;
• ua kom yooj yim rau kev tshawb fawb xyaw los ntsuas koj cov nplooj ntawv;
• nce koj qhov kev tshawb fawb qeb duas;
• nws yuav pab koj tsom rau optimizing cov ntsiab lus tseem ceeb xws li kev pom;

 
Nov yog qee cov ntsiab lus tseem ceeb ntawm nplooj ntawv SEO:

• Tsim cov cim npe cim npe thiab piav qhia rau txhua nplooj ntawv;
• Ua kom cov nplooj ntawv thauj khoom nrawm, txhawm rau txhim kho UX thiab txo tus nqi bounce;
• Rau txhua daim duab, sau cov lus piav qhia, lo lus tseem ceeb-optimized lwm cov ntawv nyeem;
• Kev ua kom zoo ntawm cov ncauj lus nrog cov lus tseem ceeb thiab cov lus piav qhia;
• Txuas cov ntsiab lus ntawm lub xaib nrog cov kev sib txuas sab hauv los txhim kho navigation thiab indexing;
• Siv cov URLs nyeem yooj yim;
• Sau cov lus piav qhia meta los txhim kho qhov pom ntawm nplooj ntawv hauv SERP;

Qhov xaus

Txhawm rau nce kev muag khoom nrog SEO nws yog qhov tseem ceeb kom muaj lub tswv yim zoo uas tuaj yeem koom ua ke tag nrho cov khoom pom hauv cov ntawv no thiab hauv yav dhau los. 
SEO yog tus yuam sij rau txoj kev vam meej ntawm kev lag luam niaj hnub no, tsis yog vim nws ua rau kom pom kev ntawm koj lub xaib thiab tso cai rau koj mus cuag ntau tus neeg siv online, tab sis kuj vim tias nws tuaj yeem pab koj nce koj qhov muag, muab sijhawm ntau rau koj los hloov cov coj mus rau hauv. cov neeg muas zaub thiab muab koj cov cuab yeej koj xav tau kom nce tus nqi hloov dua siab tshiab.

Peb yeej tsis hnov ​​​​qab tias kev tshawb nrhiav cav optimization cov tswv yim sib txawv raws li qhov project, kev siv cov khoom lag luam, cov neeg sib tw thiab cov hom phiaj ntawm cov txiaj ntsig thiab lub sijhawm xav tau los ua tiav lawv.

Ercole Palmeri: Innovation addicted

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