WEB site: things to do, improve your presence on search engines, what is SEO - VIII part

SEO, or Search Engine Optimization, is the positioning of your website or ecommerce in search engines and social networks. With SEO we mean the way in which you optimize your site in the search engine, that is, it optimizes in the sense of simplicity with which your site is reached.

Work on social networks to grow the audience

Social media is a tool you can use to drive traffic to your site or ecommerce. For this reason, social networks must be included in the SEO strategy, a modern and complete version, in fact an increasing number of consumers are turning to these social platforms to interact with brands.
More than 70% of people turn to Facebook when they want to find interesting content, and that means we have a huge opportunity to reach new audiences, attract more potential customers, and develop lasting relationships with customers.

The percentage depends on the product sector, for example if your target customer is an 18 year old or a 20 year old, and the sector is the sports one, then the optimal social network is tik tok or instagram ..

It is also important to consider that social media is the optimal channel to show a more human side of your organization, it can be used as a direct marketing tool thanks to resources such as Facebook Ads, tik tok ads, instagram ads and you can even use social sites to strengthen your customer service efforts.

Manage your reputation carefully

Reputation management is an important factor that shouldn't be ignored. 
Reputation management is about controlling what people see when they search for your business online, therefore, it is about making sure you do your best online when customers are looking for you:

• Always be professional when interacting with customers online;
• Regularly review online reviews;
• Respond to negative reviews quickly, calmly and professionally;
• Encourage positive reviews and testimonials from satisfied customers;

Mobile and Geolocation

To increase customers with SEO it is necessary to consider mobile traffic and google maps, especially if you have a physical store, a restaurant, a professional studio ..., in short, a local business.
In fact, two of the most significant changes to SEO best practices that have emerged in recent years are the emphasis on mobile and local content, and the two go hand in hand.
Local SEO is becoming more and more important as more and more consumers use mobile devices to search for businesses. 30% of all searches performed by mobile terminal are local. More than 70% of people visit a nearby business after searching for the same "local", so to strengthen the business of your physical store or e-commerce, you need to focus on local content, and you need to make sure that your fingerprint is fully mobile-friendly.

SEO on-page

On-page SEO is critical to your success, so if you want to increase your sales, you need to pay attention to on-page techniques:

• on-page SEO makes your site more user-friendly;
• makes it easier for search engines to index your pages;
• increase your search ranking;
• it will help you focus on optimizing essential elements such as visuals;

 
Here are some key points of on-page SEO:

• Creation of unique and descriptive title tags for each page;
• Increase page loading speed, to improve UX and to reduce bounce rates;
• For each image, write descriptive, keyword-optimized alternative text;
• Optimization of headings with relevant keywords and descriptions;
• Linking the contents of the site with internal links to improve navigation and indexing;
• Use of easy-to-read URLs;
• Write meta descriptions to improve the visibility of a page in the SERP;

Concluding

To increase sales with SEO it is essential to have a solid strategy that can integrate all the components seen in this post and in previous. 
SEO is the key to the success of any modern business, not only because it increases the visibility of your site and allows you to reach more users online, but also because it can help you increase your sales, giving you more opportunities to convert leads into customers and giving you the tools you need to increase conversion rates.

We never forget that search engine optimization techniques vary according to the project, the reference product sector, the competitors and the objectives in terms of results and the time needed to achieve them.

Ercole Palmeri: Innovation addicted

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