Peroni Nastro Azzurro 0.0% elected Product of the Year 2023 in the zero alcohol category

At the Alcatraz in Milan, on 20 March 2023, the award ceremony of the eagerly awaited Elected Product of the Year in its edition 2023. This year to earn the title in the category Zero Alcohol was Peroni Blue Ribbon 0.0%.

The Product of the Year award is a prestigious award that rewards the best product innovations of the last year. A valuable award given on the basis of the PdA© market research, the most important survey on innovation conducted in Italy by the number of consumers interviewed (more than 12.000 individuals) who vote for their favorite products.

And Peroni Nastro Azzurro 0.0% has managed to meet the expectations of consumers by gaining their trust thanks to a product that keeps its promises and rightfully becomes one of their favorite products.

The non-alcoholic variant of the brand, launched in March 2022, was designed with the aim of giving consumers the same taste experience as Peroni Nastro Azzurro, but without alcohol.

This is a result that managed to surprise Italian consumers, and convert even the most skeptical towards the category of no-alcohol beers.

The same unique taste, the same superior quality and the same Italian pride of Peroni Nastro Azzurro. A dry and refreshing taste thanks to the presence of 100% Italian corn (including the highly prized Corn Nostrano®) and the use of finely aromatic noble hops which, thanks to the new de-alcoholisation process, keep the promise of a taste so similar to the original albeit without alcohol.

"We are very happy to receive this award because we strongly believe in this product and the innovation it brings to the market"Said Francesca Bandelli, Marketing & Innovation Director of Birra Peroni. “The new Peroni Nastro Azzurro 0,0% was conceived and created to respond to contemporary requests for the unique and unmistakable taste of our beer but with 0,0% alcohol. Investing in the development of an offer of premium non-alcoholic products allows us not only to intercept new consumer needs but also to do our part in the promotion and dissemination of responsible consumption, in line with our long-term sustainability strategy ”.

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