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Digital Talks – Branding for SMEs: where to start

Digital Talks is the innovative format of registri.it (CNR), live on the social channels Facebook, LinkedIn and YouTube of the Registro.it

"Digital Talks" is the innovative format of the .it Registry, the registry of Italian internet names managed by the Institute of Informatics and Telematics of the Cnr of Pisa (Cnr-Iit), created to promote online business, as a springboard of the entrepreneurial success of SMEs and professionals who want to learn about the opportunities offered by digital transformation. 

In the fifth episode of the innovative Digital Talks format, marketing strategist Gianluca Diegoli will talk to Erika D'amico, Brand Strategist & Owner of Gazduna, on how to build a branding business.

today Brand it is not to be understood only as a logo, something abstract built at the table. The brand is like a house, which lives and is transformed by what happens both internally and externally.
But where do you need to start branding if you are an SME?

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We will try to answer these questions in the last Digital Talks appointment of 2022.

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