In contrast to the market data which show a clear contraction in online purchases of fresh products after the peaks recorded during the pandemic period as recently highlighted by Techcrunch, Ale Fresh Market in 2022 processed 30.000 orders serving more than 6.000 customers in the area between the provinces of Padua, Vicenza, Treviso and Venice.
Ale Fresh Market gives the possibility to receive fruit, vegetables and other fresh products directly at home with a short supply chain and at km 0; promotional offers are sent every week on specific products and conveyed through the main social channels including Facebook, Instagram and the Telegram channel. Ale Fresh Market pays particular attention to the quality of the products at the right price.
founding partner and director of the company, has no doubts: “The historical moment we are experiencing has contracted the availability of spending due to increases in energy costs and inflation. Ale Fresh Market wants to be the online platform that provides fruit, vegetables and fresh products carefully selected for their quality, but at the right price because they are sold by reducing the distribution chain. Despite the significant increases in the price of fuel, we have decided to keep the contribution for delivery costs at 2 euros, so as to facilitate our customers even more."
In 2023 Ale Fresh Market will implement a further development plan to be even more widespread in the area: a new sales and logistics point will be opened which will be able to serve the western part of the Veneto. The offer of km 0 products available in the Ale Fresh Market application will also be increased. And an important novelty: from 2023, restaurateurs and bars will also be able to select products directly in the app, so as to be able to receive fruit, vegetables and fresh products directly in the shop.
Ale Fresh Market was born in 2021 as a company specialized in home delivery of the best of fresh seasonal products, chosen from the best Venetian and national producers. It was founded by Alessandro Andretta (35), currently has 10 employees and in 2022 fulfilled more than 30.000 orders. The customer, through the app. Ale Fresh Market, select the delivery date, choose products such as fruit and vegetables and other fresh food products, add them to the cart and can also opt for payment on delivery or directly within the app.
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